Thanks, Jono, for sharing this.
I think Community/DevRel team members need to go through the sales onboarding process when they are brought into a company.
Usually there’s a lot of sales material and training around how to sell their company’s product(s). Companies put a lot of time and resources into building a sales onboarding process.
Unfortunately, there’s not as much on the Community building and engagement side or I’d say that sales people should go through a minimum of an Open-Source 101 (general), 201 (specific to the company) and Community Engagement 101 (general) and 201 (specific to the projects their company engages with).
However, if you’re a community/DevRel team member at a company that doesn’t have those community onboarding resources help create them. If you’re like me and love learning from others about different technologies and their uses and then sharing that knowledge is very motivating and inspiring. So go through your sales training then work to build out those 101 and 201 resources and this help you build those community/sales relationships Jono is talking about. And ultimately help you, drive revenue by helping your sales teams understand community engagement.
Product and Practice go hand in hand and are two sides of the same coin. However, as Jono points out, the tone of engagement is different which makes all the difference when building relationships with and potentially selling to or through community members.
Internal and external relationships matter.
Should community/devrel folks be working closely with sales teams? Absolutely. 👇
Business Development & Account Executive
3wI'm interested on learning more about this opportunity. Thanks