argodesign’s Post

argo's Guus Baggermans argues that AI won't get very far without the human touch. https://lnkd.in/gzquMR9q

Now that the buzz around generative AI has calmed to a dull roar, it’s an opportune moment to pause and consider how it will change the way customers use your products. This is more than just language—it is the ability to understand context and build a continuous story about an individual. Download our latest report, It’s All About the Interface, for insights from argo’s decade of building software at the cutting edge. https://lnkd.in/gKVUf259

Our work on Apollo was featured on the Figma blog. Check out argo founder Mark Rolston's comments on the design considerations involved in designing a humanoid robot. https://lnkd.in/gqDhWFDU

What's the secret to keeping long-term agency relationships thriving? Find out in the latest edition of our newsletter.

"Heroes don’t design and build products or services. It takes many people working together and, more importantly, a group of people with different sets of competencies, talents, personalities, and experiences." Celine Thibault is one of argo's most thoughtful, unique thinkers. Here are Five Questions to peer inside her mind. https://lnkd.in/g-3tJ9fx

Lots of hubbub around Figma's new AI features this morning. Our Technology Director Jarrett Webb brings the hyperbole into perspective. Tl;dr: Yes, these are positive new features for the Figma product, which will empower designers and improve the design process, but it is a great exaggeration to think of it as the end for product designers. These are features that help designers with the tedious and mundane chores of designing and using Figma: -creating filler content that makes the designs more realistic -organizing the entities of Figma -creating mood boards or inspiration boards Yes, it does make the act of "designing" more accessible to those less skilled in design and in using tools like Figma, but it would be naive to stop there. It could be effective for non-designers to express their ideas and concepts more easily. It does not eliminate all the other and most important things designers deal with: -composition of systems -composition of workflows -managing scale -understanding the problem space in both abstract and pedantic levels -articulating problem spaces at multiple levels for various audiences -making good decisions -organizing information -effectively presenting information/data The last three are extremely difficult for non-designers. Businesses are often challenged making product and design decisions that optimally satisfy both user/market needs and business objectives. This is the hardest part of product strategy and design. Product discovery (applies to established products as much as new products) is the process of defining and articulating the product space and is something businesses constantly struggle with. It is also an imperative prerequisite to designing and delivering successful products to market. Design is a strategic process and is far more than setting pixels and making things look pretty.

"No one knows what AI looks like." We have some ideas! Check out the story of how we designed Microsoft's Azure AI logo here - https://lnkd.in/g4km3Uhv https://lnkd.in/gPveRPR4

Platform Engineering 101, courtesy of argo's Robert Tuttle. A straightforward explanation for a highly complex topic.

Designing a usable, intuitive mobile app seems like a straightforward exercise, but there are myriad considerations to take into account. We've picked 5 to get you started. https://lnkd.in/g_tGXSnb