Anthony Burgess-Webb’s Post

GenAI poses a significant reputational risk. It allows anyone to imitate others' image or even put words in their mouth. The Kendrick Lamar & Drake beef is a prime example of the latter (yes, I'm still following that story 😁). Someone released a supposed Kendrick track which turns out is just AI. And that's both terrifying and exciting. On the flip side, genAI allows for greater freedom of expression, creativity, efficiency and other whatnots. Anthony Burgess-Webb, one of Commetric's co-founders, dives deeper into the reputational risks that generative AI presents. And it's not just celebrities that could suffer, but also corporations and frankly, governments too. All I'm saying is that media literacy is more important now than it's ever been and that comms people need to take account of the risks genAI implies. #reputationmanagement #publicrelations #pr #comms #genai #ai #risk #riskmanagement #corporatecomms #corporateaffairs

The latest issue of AI Marketing Ethics Digest is out. It features an interview with Ashu Dubey, CEO of Gleen.ai. His focus: While artificial intelligence grants marketers superpowers, human originality, creativity, and ethical norms should not give way to the machine. #AI #aiethics #marketing

Our CEO & Co-Founder, Ashu Dubey, discusses how to retain the human touch in an AI-driven marketing world, in today's AI Marketing Ethics Substack: https://hubs.li/Q02c_tC-0 #generativeAI #ethicalAI #marketingAI

In this new era of AI, ‘The Age of Intelligence’, I believe that the success of our industry lies in the synergy between this advanced new technology and human ingenuity. While AI offers immense possibilities, it is the human touch that truly brings the magic to life. At Collide-AI, we have identified four critical human skills that are essential for thriving in this AI-driven world: critical thinking, emotional intelligence, ethics, and passion. #genai #ai #collideai #nowwecollide

#Conversationalmarketing highlights the crucial connection that exists between talent and #AI today. While this area of marketing continues to grow, companies must strike the right balance to support a symbiotic relationship that unites humans and tech as allies. Are you ready?

#Conversationalmarketing highlights the crucial connection that exists between talent and #AI today. While this area of marketing continues to grow, companies must strike the right balance to support a symbiotic relationship that unites humans and tech as allies. Are you ready?

#Conversationalmarketing highlights the crucial connection that exists between talent and #AI today. While this area of marketing continues to grow, companies must strike the right balance to support a symbiotic relationship that unites humans and tech as allies. Are you ready?

🚀 Embrace Change and Stay ahead Are you feeling the AI revolution reshaping our industry? 🌐💡 As experts in marketing and PR, it's crucial to recognize that AI isn't here to steal our jobs; it's here to transform them! Let's explore why adaptation is our key to success in this rapidly evolving landscape. 🔍 Here to Stay: With numbers showing that 68% of PR professionals, 68% of SEO experts, and 61.4% of marketers are already utilizing AI, it's clear that widespread adoption is underway. 🛡️ Ethics Matter: While AI brings incredible potential, it's essential to address ethical concerns head-on. Clients are increasingly wary of issues like bias, copyright infringement, and data misuse. Transparency and human oversight are non-negotiables in maintaining trust and integrity in our work. 👉 Why this Matters: By embracing AI as a collaborative partner rather than a threat, we can future-proof our careers and businesses. Let's harness the power of AI to drive innovation, create impactful campaigns, and uphold ethical standards in everything we do. I'm curious to hear your thoughts! How do you envision AI shaping the future of marketing? Share your insights in the comments below or DM if you want to discuss this topic further with the team (👋🏽 Arthur Brenac) #MarketingEvolution #ai #adaptability

#Conversationalmarketing highlights the crucial connection that exists between talent and #AI today. While this area of marketing continues to grow, companies must strike the right balance to support a symbiotic relationship that unites humans and tech as allies. Are you ready?

#Conversationalmarketing highlights the crucial connection that exists between talent and #AI today. While this area of marketing continues to grow, companies must strike the right balance to support a symbiotic relationship that unites humans and tech as allies. Are you ready?