Anna Hutton’s Post

Join Kirsten Cox, VP EMEA Marketing at ServiceNow, on the latest episode of ‘How to grow a CMO’. Tune in as Kirsten and Alastair Hussain delve into the significance of aligning marketing with sales, transparent communication, and the role of software in today's landscape. Listen today: https://okt.to/VBi4IX #B2BMarketingPodcast #CMOInsights

🎙️ New Podcast Episode: CX with Chopra - The Art of Value Consulting in Strategic CX Partnerships 🏆 Join us in a deep dive with 🌟 Anurag Goel, Global Head of Value Consulting and Realization at Red Hat, as we uncover the transformative power of value consulting within the B2B Customer Experience (CX) realm. Key Takeaways 🚀 💡 Strategic Partnerships: Learn the art of building and maintaining partnerships that elevate CX initiatives. 💡 Value Consulting Demystified & Strategies for integrating Value Consulting into your CX framework. 💡 Real-world examples of successful B2B partnerships driving CX transformation. 💡 Expert advice on building and nurturing partnerships that align with your CX goals. This episode is essential for B2B leaders 🏆 seeking to revolutionize their customer experience through effective collaboration and innovative consulting practices. Discover how to become an indispensable partner to brands in their journey to CX excellence. Don't miss out on this opportunity to drive your CX initiatives by reshaping your approach to B2B partnerships via Value Consulting. And don't forget to 🌟Subscribe🌟 to our channel: youtube.com/@cxwithchopra #CustomerExperience #B2BPartnerships #ValueConsulting #StrategicPartnerships #Innovation

Ever wondered about the connection between Value Consulting and Strategic CX Partnerships in B2B Sales? Take a listen here. Thank you Arjun Chopra for the engaging conversation #valueconsulting #businessvalue #cx #partnerships

Join Kirsten Cox, VP EMEA Marketing at ServiceNow, on the latest episode of ‘How to grow a CMO’. Tune in as Kirsten and Alastair Hussain delve into the significance of aligning marketing with sales, transparent communication, and the role of software in today's landscape. Listen today: https://okt.to/Gh6lvV #B2BMarketingPodcast #CMOInsights

Join Kirsten Cox, VP EMEA Marketing at ServiceNow, on the latest episode of ‘How to grow a CMO’. Tune in as Kirsten and Alastair Hussain delve into the significance of aligning marketing with sales, transparent communication, and the role of software in today's landscape. Listen today: https://okt.to/EJcV7T #B2BMarketingPodcast #CMOInsights

Have you ever been to an event where everyone was just trying to sell to each other? I know I have. Ascent Conference is different. Fred Rockwell and his team are out here bringing SaaS leaders together for actionable insights and real connections. Check out the clip below where I ask Fred about his approach to conferences, and tune in to the full episode for the full conversation. #saasleader #saasconference #lee2b

The sales landscape has changed, so it's important we go back to basics ⛰️ I absolutely loved recording this episode with Sarah Lapin, Senior AE at Salesforce. In this conversation we unpacked... 🗝️ How to gain key information through effective research 🤝 Becoming a trusted advisor 🐒 Evolution of behaviours If you are looking to become a top-performing AE, you have to listen to this episode as Sarah drops some serious knowledge bombs and techniques I've never heard spoken about before 🔥 Full episode link in the comments ⬇️ #tech #sales #accountexecutive #highperformance #newbusiness

"How can I align with sales? They speak a different language, their KPIs are different, they comment that marketing doesn't help them, they are a different breed" - feel familiar? This is a problem I hear marketers share all the time and it's a topic I'm super passionate about because when sales alignment fails, so do marketing results. When sales and marketing work in lock-step with shared responsibilities and common goals - marketing results in revenue! So, if this feels familiar, our next episode of 'How to grow a CMO' with Kirsten Cox from ServiceNow is one you won't want to miss and you can listen at your leisure: https://okt.to/KB7XPw #B2BMarketingPodcast #CMOInsights

In the latest episode of Scale to Sale, James Gasteen is joined by Blackthorn.io’s Chris Federspiel. This is a really candid conversation where two successful ISV founders shoot the breeze on all things Salesforce. Some of our highlights include: ⚖️ The balance between freedom and accountability: As organizations grow and structure is established, this can sometimes limit creativity. Chris talks through his feelings on having a board and the balance between setting rigid targets and autonomy and freedom. 🔍 Find your niche: When it comes to Salesforce AE/SE and SI outreach, don’t try and boil the ocean. Find your niche and hone in on it, whether it’s a vertical, geography or specific use case. 🚀 You can’t scale with services: If you want your application to hit true scale, you can’t be limited by your ability to provide services. Create an intuitive product with great guides, and lean on SIs and Consultants outside of that - focus on what you do best, building a great product. 🏢 How to support enterprise customers: Chris talks through Blackthorn’s approach to release management and how you can’t force upgrade an Enterprise customer; there’s too much at stake. Blackthorn allows customers to run their product about 3 releases back, so they have a 9 months runway before they need to upgrade. This conversation is really worth a listen. Check out the clip below where Chris talks through Blackthorn's approach to marketing. Available to listen on all your major platforms. [LINK IN COMMENTS]

Onboarding season starts soon If you're onboarding new Sales Reps after summer, Episode 43 of Hot SaaS with Alexander Stefansson is probably something you can ignore 😜 This episode covers how to: 🚀 Ramp up new sales reps in 5w 🚀 Teach them to speak the same language as their buyer persona 🚀 Educate reps to truly know their ICP 🚀 Demo value/pain, not feature fiesta 🚀 Sell the next step Available where you listen to pods and watch videos. Search for Hot SaaS or climb the linktree in my profile #HotSaaS 🌶🚀