ANGIE GOLA-EBUE’s Post

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Cannes Lions may be coming to a close but the World Media Awards are open for entry! Just one week to go if you want to take advantage of our Early Bird offer and save 25% off the standard entry fee. Start your entry by Friday June 28th and you'll qualify for the discount. The good news is, you'll still be able to make changes to your entry right up until the final deadline on Thursday 12th September. If you need more information on how to enter head to https://lnkd.in/eUAppVrV It's a win-win! What are you waiting for? #Awards #ContentMarketing #InternationalAdvertising

Thanks for the recap! This report is a lifesaver for those who couldn't be everywhere at once. Looking forward to reliving the highlights and staying informed about the latest industry developments!

Brilliant in message and design.

A couple of weeks ago, I joined the judging panel for Effie Awards Europe. It was my first time judging this show and I had the amazing job of judging multi-market and positive change entries. Few things struck me: 🇺🇦 A lot of the work under the positive change category focussed on drawing attention to the war in Ukraine; it was incredibly moving to read about the power of creativity to stir public opinion, and illuminate the unimaginable humanitarian crisis on the ground there. I'd love to collaborate with any brands who are contemplating activating the advocate brand within as it's super inspiring work. 🎻 Execution-allly speaking, the diversity of channels was still quite limited. The entries that demonstrated how they orchestrated omni-channel strategy and even leveraged experimental channels saw that bet pay off in their results. Kudos to those who paid special attention to complexity, and fragmentation of their audience(s). 🎩 If I put my skeptical hat on for a minute, the first part of the entry is to establish the challenge and argue that the ambition, and subsequent objectives and KPIs are suitably challenging. This was probably the most underwhelming part of most papers... there were lots of arguments like "we did £10m in sales last year and times are tough so the challenge this year is to do £9M".. call me a harsh marker but aren't the Effies supposed to be for the 'most effective' creative work in our industry... not the 'sort of okay' work that may or may not have moved the needle.. We will have to wait and see who takes out the top gongs when the final round of judging is complete soon, but I'm hoping those businesses with the biggest ambitions and creativity win out. #Creative #Effectiveness #Effies #PostiveChange

#Soccer is a critical passion point for marketers in multicultural America. That is why we are extremely happy with the latest addition to the #soccermarketing panel at our Summit next Tuesday: Andres Ivan Gonzalez, VP, Partnerships at City Football Group, the owner of iconic soccer clubs like Manchester City and New York City FC. Gonzalez will moderate a panel of leading brand marketing and subject matter experts; HP's Scott Decker, Bacardi's Edwin Hincapie and T-Mobile's Emma Velez-Lopez! #brandmarketing, #multiculturalmarketing #sportsmarketing Portada ------>>>>>> https://bit.ly/3tUTtyE #marketing #multiculturalmarketing #sportsmarketing #soccermarketing

IN CASE YOU MISSED IT 📆 Countdown to Cannes Lions: Week 5! 📆 First time at Cannes Lions? 🌟🎉 Our latest blog has insider tips to help you navigate and make the most of your experience! Read more: LINK IN BIO #CannesLions #NetworkingLikeAPro #FirstTimeAttendee #InsiderTips

Calling all Agency Data folks! Looking forward to being back on the beach this year with The Weather Company, talking about how data and context can increase performance of digital marketers in a cookieless world. DM me if you’re going to be there and want to grab time to discuss how Weather data can enhance the value your agency is bringing to clients. #weather #data #partnerships #marketing #cannes2024

Super excited for Cannes Lions next week, who's planning to be out in the French Riviera next week? DM's are open and i'd love to meet with connections at the event to talk all things: - #InfluencerMarketing - #SocialMediaMarketing - #SocialCreative - #CreatorEconomy #CannesLions #CannesLions2024 #CannesLions24

If you are heading to Cannes Lions International Festival of Creativity then you NEED to visit Chloe Davies and the It Takes A Village Collective gatherings. They will change your life, work and business. #Cannes #CannesLions #Leadership #LeadershipDevelopment #Strategy #GoodAncestor #Innovation #SuccessionPlanning #Legacy #FutureProofing #BusinessStrategy