I thought I had writers block when writing this but I had to 'shake it off' (other awful dad jokes are available) Seriously, the effect of Ms Swift, alongside other cultural events like the Euros, Olympics and other things all have an effect on how, when and where people travel - which might potentially affect your business! Have a read of this article to get some insights into how you may or may not be able to benefit of these big, game changing events :)
It's probably not escaped your attention there's a football tournament going on right now. Oh, and a certain popstar is currently on the British leg of her world tour which a lot of people are very excited about (including one particular member of the Adido team!) Major events such as concerts, sport tournaments and festivals are a big business. In this article, Andy Headington explores how these events create massive economic ripples, leading to golden opportunities for travel and tourism brands. https://soamp.li/lOF2
