Andy Barratt’s Post

When every dollar counts and overexposure can damage your brand, there's never been a more important time to leverage DV360's frequency management capabilities. On average brands see +6% increase in cost savings which are reinvested directly back into extending campaign reach. https://lnkd.in/gKkPchXm Not only can DV360 manage frequency across a brands BVOD line items, it does this including other channels and inventory sources such as YouTube for maximum ROI. https://lnkd.in/gfe3Umwq

What’s driving the shift in today’s digital advertising landscape? Over-the-top (OTT) – one of the fastest-growing media channels in Southeast Asia. Uncover how forward-thinking brands are using OTT to their advantage in our latest #FutureOfTV Report.

What’s driving the shift in today’s digital advertising landscape? Over-the-top (OTT) – one of the fastest-growing media channels in Southeast Asia. Uncover how forward-thinking brands are using OTT to their advantage in our latest #FutureOfTV Report.

The Screenforce Deutschland study “Mapping the Impact” has shed light on the connection between usage situation, spot creation, and advertising impact. 📺🔍 Which spot creations achieve the best results in different TV usage scenarios? What conclusions can we draw for advertising design and placement? These are the key questions that this study answers. And the result is impressive: there is a clear link between the usage situation, the spot creation, and the advertising impact. 📺💪 TV advertising has a strong power by nature, but if we take into account the moods and preferences of the viewers and use the right spot features, the advertising impact can be increased enormously! 📈💥 These insights are a game-changer for media planning and advertising creation! ✨🎬 Watch a recording of the presentation with Stefan Schönherr and Marvin Vogt from the Brand and Media Unit at eye square and learn to understand the connection between usage scenario, spot creation, and advertising effect! 📣 https://lnkd.in/epDcuDTM #advertising #tv #media #TVadvertising #advertising #adimpact #impact #mediaplanning #marketresearch

📺🌐 The use of connected TV has continuously grown worldwide in recent years. Below, we present which segment of the population is most adept at consuming this content and what advantages it offers for leveraging in your branding and positioning campaigns, among other truly interesting data. A must for any marketing strategy! Take a look and let us know your thoughts in the comments! 📊👇 #ConnectedTV #DigitalAdvertising #MediaTrends #AudienceInsights #AdvertisingData #MediaPlanning #ConnectedTVAdvantages #MarketingStrategy #Advertising #ConnectedTVData

Last week, I spoke at Campaign's TV Advertising Summit on the power of brand fluent devices - which Moonpig has in spades! Three key takeaways: - Sonic branding is criminally underrated - very few brands invest in this but when deployed well, it can massivly increase brand saliency. - Characters can be a real silver bullet for differentiating your brand and cutting through. - Advertising is art and science but don't forget the science bit! Grab that coffee with your friendly research team, invest in creative testing (I can highly recommend our friends at System1 and gather data to prove that your work is supporting the bottom line. #campaign #advertisingeffeciveness #branding

How @MovingWalls runs #programmaticDOOH campaigns on thousands of screens across the globe (Video, 1:10:36): Interview with Srikanth Ramachandran, Founder of Moving Walls an adtech company that specializes in innovative out of home (OOH) media solutions. With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe. In […] #DOOH #digitalbillboards #digitalsignage

Online display delivers in synergy with Newspapers, TV, Online Video and Outdoor. Spend will likely continue to further grow, fueled primarily by rising mobile media usage. Digital Marketers across all segments will increasingly look for ways to harmonize and balance online brand building versus performance marketing investment. Team Digital Performance #expertek.net #displayadvertising #digitalmarketer #onlinebranding #onlinebrandbuilding

Even greater when double and tripple dwell time (and thus greater brand impact) can be achieved on the same media (or/and audience) placement just by changing format to more unique and engaging. 🙏 #ILoveMobile

𝑾𝑨𝑵𝑵𝑨 𝑮𝑬𝑻 𝒀𝑶𝑼𝑹 𝑨𝑫 𝑶𝑵 𝑻𝑽? I'm flying to Texas in the morning for a television ads creative session with a new client. Are they a huge business? Nope. Not yet, at least. Do they have a huge ad budget? Nope. But that's still how we see it. Because TV ads used to be crazy expensive. And they still hold that allure and glow. But now you can do it on a similar budget to online ads. If your business has annual gross revenue of 1-20 million dollars with a good, innovative product or service that isn't yet a household name... Let's scale it. Exponentially. Using television and radio mass media channels. Only the customers you select will see the creative --- and very affordably. Because Smart TVs have an IP address... So instead of broadcasting to everyone, you can select exactly who you want to see your ad. You pick them. You choose what you want to show them. We'll make the creative, optimize, and open new streams of revenue from mass media with direct response advertising. We have everything you need to get on TV and scale your business. Our team is led by industry pros who've helped huge names like Samsung and GoPro scale at unprecedented levels. 𝑾𝒆 𝒌𝒏𝒐𝒘 𝑻𝑽 𝒊𝒏𝒔𝒊𝒅𝒆 𝒐𝒖𝒕. And when your ideal customer sees your ad while they're curled up on the couch watching their favorite show... They'll soon know your product inside out too. I'm looking for good people with innovative products/offers they want to grow at a healthy pace they control with a revolutionary new way to be seen on TV profitably... ...𝒊𝒔 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖?