Andrew McPeak’s Post

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Author | Speaker | Vice President of Content at Growing Leaders

I've been thinking a lot recently about why it's so important to "go deep" on information. Whether in an article, a video, an interview, or a podcast, any short-form content method is inherently reductive. There is no way to understand the Millennial generation in 800 words, just the same way as there is no way to understand a housing crisis, a war-torn region, or a political philosophy in a twelve-minute video. This wouldn’t be that much of a problem except that most of us think it can. Coming along with the “shortification” (yes, I like to make up words) of content on the internet is a growing belief that possessing information is the same as understanding. Spoiler alert, it's not. Because simple stories and short videos give us more information than we had before, it’s easy to assume that we now know everything we need to know to understand the subject. It’s like snorkeling safely at the surface and then coming home and telling our friends that we’re not sure what everyone is so worried about — the reef looked just fine to us. Want more? Read my latest article on substack now. https://buff.ly/3UqF4Vf

Are You Snorkeling or Scuba Diving?

Are You Snorkeling or Scuba Diving?

andrewmcpeak.substack.com

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