Andrew Miele’s Post

An interesting insight of why Luxury Brands are expanding into hospitality industry. https://lnkd.in/dgix_YF7 #luxuryhospitality #luxurybrands

Interesting article. “Moving into the hospitality industry allows luxury brands to enhance this luxury experience for their customers and attract the future luxury clients. In doing this, they are transforming their marketing tactics from “story telling” to “story living”, as they have realised the potential in integrating hospitality into their core business model for a more holistic and multi-sensorial experience.” #luxuryhospitality #experientaltravel #hospitalityservice

Your Sunday read: “Customer experiences span dimensions that are not bound to extant categories and sectors. If brands want to provide extraordinary experiences, they must combine products and services innovatively. In brief, luxury hospitality and retail boundaries are blurring.” This trend of ‘blurrying boundaries’ and several other trends, challenges and best practices in luxury hospitality are part if the article by Dr. Sowon K., Associate Professor at EHL Hospitality Business School: https://lnkd.in/dW2Z4eeV #customerexperience #luxurytrends #luxurybrands #luxuryhospitality #hospitalitytrends #rvshospitality

“Brands must learn how to spend time with their customers“ Read below to find out more about the growing demand from luxury consumers – in particular from younger generations – to live and experience their beloved brands, going beyond the concept of simply owning a luxury item. Florian Girardon writing in the The European says “Moving into the hospitality industry allows luxury brands to enhance this luxury experience for their customers and attract the future luxury clients. In doing this, they are transforming their marketing tactics from “story telling” to “story living”, as they have realised the potential in integrating hospitality into their core business model for a more holistic and multi-sensorial experience” At LiBi we partner with amazing luxury brands with stories to tell in the hospitality industry. #luxurybrands #hospitality #guestexperience #tellingstories Johanne Hedges Suzanne Mahoney Sam Gardiner Dave Woodcock Lyndsey Dale https://lnkd.in/e9eMeFNG

Hospitality continues to expand. From Storytelling to Story Living: Luxury Brands Dive into Hospitality to Craft Authentic Experiences. Insightful article about luxury brands leveraging hospitality to connect deeply with their clientele.

The lines between the luxury sector and hospitality have become increasingly blurred because there's an increasing demand from younger luxury consumers to live and experience their "beloved" brands, going beyond the concept of simply owning a luxury item! https://lnkd.in/estukwru #luxury #luxurybrands #hospitality #hotels #branding #guestexperience #customerexperience #strategy #guestexpectations #clientexpectations #customerexpectations

Luxury is the new black. Post the pandemic, the global luxury industry recorded sales of €1.15 trillion in 2021, and continued its growth in 2022 by 19%-21% (Bain & Company, 2023). Luxury hospitality, luxury cars, and personal luxury goods represent over 80% of the total market. In this article, we zoom into the world of luxury hospitality to examine the trends that shape this industry, the challenges that are associated with the trends, and the best practices that illustrate how firms are managing such challenges. https://lnkd.in/gafNASsG

🌟 From owning to experiencing luxury. In today's luxury market, it's not just important what you own, but what you experience. More than ever, consumers—especially the younger generations—are favoring experiences over material goods. From global travel to dining in style, these experiences are becoming the hallmark of luxury. Prestigious brands like Armani, Bulgari, and Tiffany & Co. are redefining luxury, extending their offerings into the hospitality sector with exclusive hotels and gourmet venues. This allows these brands to integrate more deeply into the lifestyles of their clients. They want to turn every interaction with their brand into an opportunity for an unforgettable experience. 🏨 Why this shift?   Luxury consumers want to 'live' their favorite brands. This trend is fueled by the desire to share unique moments on social media, rather than display traditional symbols of wealth like cars or designer clothes. This shift from "storytelling" to "story living" emphasizes a brand's narrative through actual lived experiences, enhancing consumer engagement and loyalty. How do you see the future of luxury branding evolving in hospitality? Inspired by https://lnkd.in/dJk6ViNz #LuxuryBranding #HospitalityIndustry #ExperienceEconomy #BrandInnovation #LuxuryTravel

A good article about the expansion of luxury brands into the hospitality sector. Last year so many luxury brands such as Christian Dior, Gucci, Lora Piana and many more made a take over in luxury hotels by rebranding pools and beach clubs around Europe. Armani Hotels and Bulgari Hotels have been already in the market for years, but new comers are in with the recently opened Chopard Hotel Place Vendôme, soon a Louis Vuitton Hotel on Champs Élysées in Paris and a Gucci Hotel in Dubaï. Should we expect to see a Chanel or a Hermes Hotel in the future?