Dr. Andrea Licata’s Post

𝐇𝐨𝐰 𝐭𝐨 𝐆𝐞𝐭 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐢𝐧 𝐌𝐚𝐣𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐬 𝐚 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 Getting featured in major publications can be a huge boost to your startup's credibility and visibility. But how do you go about getting your name out there? A recent study by 𝐌𝐨𝐳 found that companies that engage in digital PR are twice as likely to rank on the first page of 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐄𝐑𝐏𝐬 as those that don't. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐚 𝐟𝐞𝐰 𝐭𝐢𝐩𝐬: 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐧𝐞𝐰𝐬𝐰𝐨𝐫𝐭𝐡𝐲 𝐬𝐭𝐨𝐫𝐲. What makes your startup unique? What are you doing that's innovative or disruptive? Once you have a story, make sure it's well-written and engaging. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬. Who are the journalists and editors who write about your industry? Do your research and target your pitches accordingly. 𝐁𝐮𝐢𝐥𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐭𝐬. Connect with journalists on LinkedIn and Twitter. Engage with their content and offer to provide expert commentary. 𝐁𝐞 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐢𝐬𝐭𝐞𝐧𝐭. It may take some time to get your story picked up, so don't get discouraged. Keep pitching and eventually, you'll get your big break. #mediarelations #publicrelations #startups #marketing #branding

How to make more people read your content. By "more," I mean: -Your target audience -Your competitors -Your followers Here's how: ↳Reduce their investment. Our readers don't owe us anything, yet they choose to invest their time and read. And reading your post means they say 'No' to many other things. The more time we ask, the more they have to say no to other opportunities. So don't ask for a lot. Make it quick and easy for them to read. You will reduce their investment but give them more value. And you will have more readers.

Crafting an effective press release is key to grabbing attention and increasing visibility. 📝✨ Here's our top 3 essential elements for success: 1️⃣ Create a compelling headline - it's the first thing people see and should entice them to read more. 2️⃣ Keep your content clear and concise - avoid jargon, stick to the facts, and always keep your target audience in mind. 3️⃣ Don't forget your contact information - make it easy for journalists and interested parties to reach you for more information. At eReleases, we specialize in press release distribution and writing services, helping small businesses, startups, and authors make their mark. With custom U.S national PR Newswire press release services, access to an exclusive database of journalists, and a commitment to white hat SEO, we're here to help you shine! #PressRelease #PR #eReleases #SmallBusiness #Startups #Authors #Visibility #Success #Journalists #SEO

Crafting an effective press release is key to grabbing attention and increasing visibility. 📝✨ Here's our top 3 essential elements for success: 1️⃣ Create a compelling headline - it's the first thing people see and should entice them to read more. 2️⃣ Keep your content clear and concise - avoid jargon, stick to the facts, and always keep your target audience in mind. 3️⃣ Don't forget your contact information - make it easy for journalists and interested parties to reach you for more information. At eReleases, we specialize in press release distribution and writing services, helping small businesses, startups, and authors make their mark. With custom U.S national PR Newswire press release services, access to an exclusive database of journalists, and a commitment to white hat SEO, we're here to help you shine! #PressRelease #PR #eReleases #SmallBusiness #Startups #Authors #Visibility #Success #Journalists #SEO

I know, I know... It might be a bit late to share my stories from 2023, but I still wanted to give it a go. 💡 Here's the story about an interesting realization I had earlier last year – all of these online projects I've been building for the past 4 years "accidentally" led me to become a journalist. ✒️ I mean, I had never really considered myself a journalist before – I was more of a curious individual creator who loved writing about startups. 🚀 But exploring this new "superpower" gave me the ability and confidence to apply to join the top tech conferences and find a whole new world of startup events and founder stories. 🙌 So, my dear friends & followers, in this article, I wanted to share a story of how I "accidentally" became a media personality in 2023. Or, at least, I tried to. Check it out ✌️

--- OPEN to INVESTMENT --- Almost 10,000 Followers on LinkedIn, and my community is growing! As I approach a major milestone of 10,000 followers on LinkedIn, I want to announce a personal investment in this platform! Here's what "Open to Investment" means - Deeper Connections Building meaningful connections and fostering a strong network of creators is becoming my top priority. I'm excited to connect with more of you, exchange ideas, and collaborate on exciting projects! - My Time is My Capital Investing time on LinkedIn is an investment in myself and my future. The more I engage with the platform, curate high-quality content and participate in discussions, the more opportunities I know it will unlock. Expect to see me around more often! - Lifelong Learning I'm officially doubling down on LinkedIn Learning as I actively explore new courses and learning paths to continuously sharpen my skills and stay ahead of the curve. What about you? How are you investing in your professional network on LinkedIn? Have you started taking investment seriously? Let's chat in the comments! Want to stay in the loop with all my future posts? Make sure to click the 🔔 on my profile. Are you passionate about any of the fields below? (Shhhh! You might be into all of them, well, if you're an interdisciplinary type of person like me!) 📈 Content Marketing 💻 Tech 🔗 LinkedIn 📚 & Education Don’t miss out! Subscribe to my weekly newsletter, "All Things Content," and get exclusive insights delivered straight to your inbox! Subscribe via this link https://lnkd.in/dytaJ9jh Follow me for all things content and data-driven insights. Shout out to Carrington Malin who keeps inspiring the community with his educational content. #marketing #contentmarketing #ai #editor #linkedin #linkedinforcreators

The shrinking of newsrooms across the country isn't a new phenomenon, but it feels particularly pronounced right now. As someone who's spent (most of) my career in communications, I've always had a deep appreciation and respect for good journalism. As someone who's spent most of the past decade at a venture firm working with founders scaling companies outside of traditional tech hubs, I've realized just how vital media — and particularly local media — is to startups and their broader ecosystems.   What can be done to help emerging startups and great writers? The current state of journalism is a complex problem with no easy answer, but we can’t sit still. Like most businesses, startups in our portfolio have turned to content creation. To our local media friends: if you are a freelancer open to working as a content writer for startups, please send your contact information to media@revolution.com. We will make the list available to our portfolio. #startup #venturecapital #localmedia

There are so many voices, so much noise filling our brains & our system with so much that somehow we forget to listen to our voice... Want to find your voice in this content creation journey?? Then this tips may help you to find what's yours!!! What are you waiting for, let's get started.... 🎯 **Identify Your Passion Points:**   - Reflect on what truly excites you.   - Explore diverse topics within your niche.   - Passion fuels authenticity! 🔍 **Study Your Audience:**   - Understand their preferences and pain points.   - Engage in conversations to grasp their language.   - Tailor your content to resonate with them. 🌈 **Embrace Your Uniqueness:**   - Don't be afraid to showcase your quirks.   - Share personal anecdotes – authenticity builds connection.   - Unleash creativity; your uniqueness is your superpower! 📚 **Learn from the Best:**   - Analyze successful creators in your field.   - Borrow ideas, but add your personal twist.   - Continuous improvement is the name of the game. 🤝 **Collaborate and Network:**   - Connect with fellow creators for insights.   - Collaborate on projects to gain new perspectives.   - Networking opens doors to fresh opportunities. 📈 **Consistency is Key:**   - Regularly produce content to stay top-of-mind.   - Develop a content calendar for consistent output.   - Your audience relies on your reliability. 🔥 **Ready to Unleash Your Voice? 🔥**   - Share your journey in the comments – let's inspire each other!   - Tag a creator friend who needs this boost.   - Together, let's conquer the content creation world! Dear Founders, startups & business looking for creators to bring your brand the light that can reach your audience, then you're at right place. Shoot me a DM to discuss more.. #ContentCreation #PersonalBrand #AuthenticityMatters #DigitalMarketing #InnovationInContent #FindYourVoice

Imagine you have 5000 followers who are perfect for you: investors, potential clients, partners, talents. All passionate about sustainability 🌎.... ✅ They all know what you do. They recognize you as an impactful leader. ✅ When you hire someone, you have plenty of talented applicants to choose from. ✅ When you launch a new product, you find clients directly. ✅ When you do a new funding round, you find and close investors. 🎯 That’s what is possible with Linkedin within one year. You are not going to get that in one week. But within a couple of months, when you learn and apply the right strategy, it is totally possible to have a few more thousand followers reading your posts AND engaging with you. So that you can reach your objectives! I reached 1 million impressions in 2023. I have 7500+ changemakers following me. I prepared a free presentation with the 🚀 “3 key steps I used to reach 7494 Impact-driven Followers on LinkedIn: with no Ads, no Spam, and in my own voice”. In this presentation I’ll share with you: ✅ The 3 key strategies I used to go from 700 to 7494 greentech and sustainability-focused followers ✅ The 4 topics to create easily lots of non-boring and engaging content + the most helpful framework to hook your audience (I used it in this post and you are still reading 😉) ✅ How tools with content creation can help you grow by spending less than 2 hours per week on Linkedin - without being spammy (like developer agencies) I also offer you a free bonus with this presentation: 🎁 My editorial planning template to never run out of post ideas! Join me on Tuesday ↓ 1) Like this post (as support ❤️🙏) 2) Signup for the free presentation with the link in the first comment👇

🌟 Case of the Month: "The Social" 🌟 We love to share the amazing successes of our members. This month: The journey of BBC's "The Social," an award-winning digital platform, has been nothing short of inspirational. From its inception in 2015 to its recent evolution, there are a couple of valuable lessons to learn for all aspiring content creators. 📌 Lesson 1: Collaboration is Key "The Social" thrived by collaborating with young content creators, allowing them to pitch ideas, develop content, and build lasting relationships. It's a testament to the power of teamwork and shared creativity. 👥 📌 Lesson 2: Stay Authentic and Diverse By focusing on authenticity and representing underserved communities, "The Social" resonated with its audience. Authenticity is magnetic: it draws people in, fostering a sense of connection. 🌍 📌 Lesson 3: Adapt and Innovate Adaptation has been at the core of "The Social" success. It continuously experiments with content formats, keeping pace with changing trends. Innovation keeps you relevant in a dynamic digital landscape. 🔄 "We're not just creating content; we're creating opportunities." As "The Social" embarks on its new journey, it's a reminder that change is inevitable, but it's also an opportunity for growth. 💡 👉 Are you an aspiring content creator? "The Social" is proof that your ideas can find a home. Don't hesitate to explore and innovate. Your voice matters! 🎤 Take a look at their content -> https://lnkd.in/edk62y6Q #CaseOfTheMonth #TheSocial #ContentCreators Sarah Geeroms • Paul McFadyen • Robin Rymenans • Clélia Twagirayesu • Kim Achtergaele • Lieke Decosemaker • Niels Van Duyse