Andrea Hardy Ihara’s Post

View profile for Andrea Hardy Ihara, graphic

Spirited strategist with extensive experience in leading, coaching, training, and enabling sales teams in both enterprise and lean start-up organizations – both domestic and global in scope. Passionate Animal Advocate.

I was chatting with another long term (OG) member of my Revenue Enablement network, and we were speaking about how Enablement has changed, and the state of Enablement in 2024. Revenue Enablement is rapidly evolving, and critical for driving sustainable growth and aligning cross-functional teams. Here’s what I believe is shaping the industry today: Key Trends: Integrated Approach: Companies are moving beyond traditional sales enablement to a holistic revenue enablement strategy, encompassing sales, marketing, and customer success. Data-Driven Insights: Leveraging advanced analytics to gain actionable insights, optimize strategies, and personalize customer interactions. Technology Advancements: The rise of AI and machine learning enhances training programs, content delivery, and customer engagement. Customer-Centric Focus: Aligning enablement efforts with the buyer’s journey to deliver value at every touchpoint, ensuring a seamless customer experience. Challenges: Adoption and Alignment: Ensuring all teams are aligned and fully adopting new tools and strategies remains a hurdle. Continuous Learning: Keeping teams updated with the latest knowledge and skills in a fast-paced market is essential yet challenging. Opportunities: Enhanced Collaboration: Fostering stronger collaboration between sales, marketing, and customer success teams to drive unified revenue goals. Scalable Solutions: Implementing scalable enablement solutions that can grow with the organization and adapt to changing market conditions. As we move forward, revenue enablement will continue to be a game-changer, driving efficiency, alignment, and growth. #RevenueEnablement #SalesEnablement #GrowthStrategy #CustomerSuccess # #AlgoSecTogether #GrowYourself

To view or add a comment, sign in

Explore topics