Anda G.’s Post

I went to a really interesting “Future CMO” event at HOME in Manchester this morning. Thank you Andy Larkin for hosting a brilliant event. Key takeaways for me: 💡influencing stakeholders can be hugely helped with some emotional storytelling 💡make sure you hang your hat off your key skills when applying for roles, don’t try to be all things to all companies - as CMO you’ll build that support framework as you go 💡have a strong personal “board” around you - those people outside of work who you can lean on for support and advice - you’ll need them 💡you can make the shift from huge corporate to startup - as long as you’re prepared to really roll those sleeves up, your skills will be transferable 💡according to Sam Altman from Chat GPT “AI in marketing is already bigger than mobile and will be bigger than the internet”. Exciting times ahead! Thanks also to the fab speakers for the insightful panel discussion. David Hendry MBA FCIM Charlotte Hyde Lei Sorvisto 3Search

Ever found yourself walking into a room and forgetting what you were going to do there? 🔍 That's "conceptual closure" aka "the doorway effect". Now.. Why should we find that interesting?  → In today's fast-paced digital world, capturing and holding our audience's attention is key. 🎯 "𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹 𝗖𝗹𝗼𝘀𝘂𝗿𝗲" 𝗮𝗸𝗮 "𝗧𝗵𝗲 𝗗𝗼𝗼𝗿𝘄𝗮𝘆 𝗘𝗳𝗳𝗲𝗰𝘁" is also what can make you lose focus during sudden shifts in the story of a video. Moments that lead to forgetting crucial information and which brand it was. 😵 Remember that evian ad with the babies that somehow slipped our minds? 👶 No? It lacked the punch needed for lasting brand recall. (ad is in the video linked below) On the flip side, the Old Spice ad from Procter & Gamble nailed it by masterfully holding attention while subtly reinforcing brand placement. (ad is in the video linked below) By using AI, advertisers can pinpoint these attention-diverting moments, ensuring their ads maintain a seamless narrative flow. The outcome? A huge boost in brand awareness and brand recall. I highly recommend checking out the video to dive deeper into these cornerstone concepts. 📈💡 Watch the video here: https://lnkd.in/ep_wakMC __ Psychology is part of marketing. Embrace both 🚀. #AIInAdvertising #ThoughtLeadership #BrandRecall #AttentionAnalysis #marketing #digitalmarketing

Excited to share this insightful post by #NeuronsInc ! 🔍🧠 Explore the captivating "doorway effect" in consumer psychology, revealing strategies to captivate and retain your audience's focus. #Neuromarketing #ConsumerPsychology #EngagementInsights #BoostYourBrand #Marketing

Ready to 10x your YouTube growth? Our latest video reveals key strategies to connect with your audience, optimize content, and boost visibility. Don't miss out on these practical tips! #YouTubeGrowth #ContentTips #SuccessAI https://lnkd.in/e8w6exPM

Have to shout out a couple awesome coworkers who co-presented a lunch and learn for our company this week - Liz Webb and Riley W.! Liz and Riley attended a Public Relations Society of America (PRSA) conference and discussed learnings on earned media tactics and reporter relations in this current news climate, as well as best practices on implementing influencer marketing into our menu of offerings. I presented key takeaways from P World's AI in PR Summit, including the importance of learning/utilizing AI systems to stay on the cutting edge for the clients and industries we serve. Two key takeaways from our event: 1. Reverse mentoring is so important for companies to stay relevant and retain young, aspiring talent. The topics we discussed are relevant to the work we do and are ones we understand at a high level as digital natives. It was fulfilling to be able to teach the people who usually teach us. 2. The grass is greener where you water it. To love your work, work hard at nurturing and growing your understanding of it. Then share that knowledge with your team so you can all grow and get better together. #publicrelations #aiinpr #influencermarketing #lunchandlearn #reversementoring

Think you're a pro at marketing to the young guns? Hold up, think again! 💭 A fresh off the press study from the Journal of Consumer Research is shaking things up. It's calling out the common belief that the new gen kiddos don't vibe with traditional marketing. The study says we might be making too big a deal about the differences between the old and the new. 🤔 Dig in, and you'll find something pretty cool: the major keys of great communication still hold value. Trust, keepin' it real, and offering value are as important to today's youngsters as they were to our gramps and grannies. The real game-changer? It's all about how we send these messages out now. 📲 💻 Sure, our digital world has changed how we find out stuff, but not why we pay attention. This study is really driving home the point that keeping up with new tech and platforms is important, but so is sticking to the classic storytelling and human connection stuff. Hold on a sec before you decide to flip your entire marketing strategy to chase after the latest buzz. Ask yourself: Are you really hearing out your audience, or are you just assuming they're living on a different planet? 🌍🛸 Let's chat about it. How's your communication style switched up with the changing crowd out there? Drop your thoughts below.👇🕺🏾💃🏽🚀 #Marketing #ConsumerBehaviour #Storytelling #Technology #Leadership #Communication #DigitalMarketing #FMCG #Sustainability #AI #PersonalDevelopment

Your YouTube audience awaits: Find them on youtube now! | Success.ai Discover the secret to skyrocketing your YouTube channel growth! In our latest video, "Find Your YouTube Audience: Key Strategies Revealed," we dive into must-know tactics to connect with viewers already searching for your content. Learn how to optimize your titles, tags, and descriptions, engage effectively, and boost your visibility. Whether you're starting from scratch or aiming to expand, these insights are your roadmap to success. Watch now and subscribe for more expert tips! #YouTubeGrowth #ContentCreation #YouTubeTips #ChannelSuccess #AudienceEngagement #VideoMarketing #ContentStrategy #GrowYourChannel

Marketing Superstars—CMOs Deliver Brand Innovation: Business Insider shares its 2024’s list of innovative CMOs. These CMOs must grow their brands, reach out to new audiences, and integrate emerging technologies like AI. The CMOs represent brands as diverse as the Wall Street Journal, Chipotle, Walt Disney, and Travelers Insurance. The profiles raise these issues: What does it mean to be a marketing innovator in 2024? What attributes and traits do innovative marketers have in common? How can organizations bring innovation, brand growth and new and emerging technologies to marketing initiatives? https://lnkd.in/gNSmU_jG #businessinsider #chiefmarketingofficer #CMO #mostinnovative #innovation #brand #AI #JoyceFlory #ghostwriter #marketingcommunications      

Your YouTube audience awaits: Find them on youtube now! | Success.ai Unlock your YouTube channel's potential! Discover key strategies to connect with your ideal audience and boost your growth. Watch now and learn how to optimize your content and engage effectively. #YouTubeGrowth #DigitalMarketing https://www.success.ai/

🌟 Excited to join the panel discussion on the intersection of AI and creativity! 🚀 The fusion of human ingenuity with the capabilities of AI surely opens doors to limitless possibilities. 🎨 Looks to be an inspiring event. #ai #creativity #innovation