Helping advertisers prove and improve their marketing investments and make better decisions with data is my team's mission. I talked about it when explaining the motivation behind the creation of Google's Modern Measurement Playbook. If you want to hear more about it, you can check last week Adtriba's podcast :) #incrementality #modernmeasurement
This week, we were delighted to welcome Ana Carreira Vidal, Media Effectiveness Measurement Specialist at Google and author of the Google Measurement Playbook. After sharing our initial thoughts on the Playbook, we were thrilled to dive deeper with its creator! In this episode, Ana discusses her motivations for creating the Playbook, the importance of educating the market, and her insights on why incrementality testing still isn’t universally adopted. Tune in to hear about the Playbook's public reception and much more. Catch up now! 🚀 ⏯ YouTube: https://lnkd.in/dZiZsYia 🎧 Spotify: https://lnkd.in/dXMDcU5E
