AMOREPACIFIC’s Post

Savor the Spirit: Zacapa's For Zacapa, a Guatemalan premium rum, to launch its first-ever global creative campaign “Lips to Soul” with a focus on a woman-centric approach, a comprehensive market research strategy would likely have been implemented. Studying competitors in the premium rum and broader spirits market who have successfully engaged a female audience. This includes analyzing their marketing strategies, campaigns, and product offerings. Researching current trends in society and culture, particularly those relating to female empowerment, gender roles in alcohol consumption, and the growing interest in artisanal and craft spirits among women. Exploring the attitudes, interests, and values of the target audience. This involves understanding what drives women to choose premium spirits, their lifestyle aspirations, and how they perceive luxury brands. READ ARTICLE: https://lnkd.in/g8QcGFqJ #ZacapaWomenWisdom #LipsToSoulJourney #FemaleForwardRum #EleganceInEverySip #SpiritOfEmpowerment

Savor the Spirit: Zacapa's For Zacapa, a Guatemalan premium rum, to launch its first-ever global creative campaign “Lips to Soul” with a focus on a woman-centric approach, a comprehensive market research strategy would likely have been implemented. Studying competitors in the premium rum and broader spirits market who have successfully engaged a female audience. This includes analyzing their marketing strategies, campaigns, and product offerings. Researching current trends in society and culture, particularly those relating to female empowerment, gender roles in alcohol consumption, and the growing interest in artisanal and craft spirits among women. Exploring the attitudes, interests, and values of the target audience. This involves understanding what drives women to choose premium spirits, their lifestyle aspirations, and how they perceive luxury brands. READ ARTICLE: https://lnkd.in/gzEsktvP #ZacapaWomenWisdom #LipsToSoulJourney #FemaleForwardRum #EleganceInEverySip #SpiritOfEmpowerment

Let me introduce you to the legendary #MarlboroMan , the key player behind Marlboro cigarettes' rapid rise to worldwide fame. Back in the 1950s, Marlboro was struggling to stand out in the market, mostly seen as a cigarette for women. But then came the Marlboro Man campaign, which changed everything. This tough cowboy perfectly represented Marlboro's essence—strength, toughness, and freedom. With his captivating image and story, the Marlboro Man turned Marlboro cigarettes into a symbol of manliness and adventure. Overnight, Marlboro became incredibly popular, winning over people everywhere. The Marlboro Man didn't just sell cigarettes; he sold a lifestyle—a bold, fearless way of living. Thanks to his iconic presence, Marlboro became a top brand, setting new standards in advertising and becoming a timeless symbol of American culture.  Before the emergence of the Marlboro Man, there was a 'Marlboro Woman', a pioneering figure in the cigarette industry whose legacy spans three decades, starting from the 1920s. Despite Marlboro's early struggles to gain traction in the market, Marlboro Woman played a significant role in shaping the brand's identity. Marlboro's sales during that time remained modest, appealing only to the female smokers and facing challenges in attracting male consumers. The shift from Marlboro Woman to Marlboro Man was a game-changer for the brand. It pushed Marlboro into the global spotlight by embracing the rugged, masculine image of the Marlboro Man. This rebranding drove a huge increase in sales, capturing the interest and loyalty of consumers worldwide. 𝐈𝐭 𝐰𝐚𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐜𝐢��𝐚𝐫𝐞𝐭𝐭𝐞𝐬; 𝐢𝐭 𝐰𝐚𝐬 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞—𝐨𝐧𝐞 𝐟𝐢𝐥𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞, 𝐟𝐫𝐞𝐞𝐝𝐨𝐦, 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲. This transformation didn't just change Marlboro's image; it made it an iconic symbol of success in the world of lifestyle marketing 🌎 . #BrandTransformation #LifestyleMarketing #MarketingSuccess #AdvertisingHistory #TheMarlboroMan #Marlboro

The beauty and Cosmetic industry in the Asia Pacific region has seen a rise in demand because of the increasing popularity and conscious branding amidst a wide range of celebrities.  If you know any such interesting facts regarding the industry, let us know in the comments. . Stay tuned for our upcoming report on Beauty / Cosmetics and the personal care industry. . #cosmetic #cosmeticindustry #beautyindustry #asiapacific #pollpost #interestingfacts #kpca #charteredaccountant #ca #trendingpost #kpcateam #latestupdates #LikeShareComment #connections #latestpost #linkedincommunity #linkdinpost #intrestingfact #comment

I went to a spirits industry trade show recently, and it was great to see that there were more women in the room and more female-founded brands. I’m glad that the industry is dedicated to having more female voices, but we still need a paradigm shift. The questions I get as a founder are very different than the male owners of tequila brands. Some examples: “How did you end up in tequila?” Now I love sharing my story, but the men get asked, “Tell me about your tequila.” “How often do you go to Mexico?” Dubiously checking to see whether I have actually been down there for production - (they’re not sure if I am really a credible founder). Once again, men just get asked, “Tell me about your tequila.” “Do you speak Spanish or what are your ties to Mexico?” I never claim to have Mexican heritage just that I am an American, female tequila lover that has a legendary female master distiller based in Mexico. I never hear anyone questioning the plethora of American male celebrities who started tequila brands about their lack of Mexican heritage. 🤔 It’s great to see more female faces at industry events, but we have some work to do to get to a point where women do not need to prove themselves so much more than their male counterparts. #femalefounders #paradigmshift #womenshistorymonth #femaleentrepreneurs #womeninspirits 

Mexico's recent election of Claudia Sheinbaum as its first woman president, succeeding her mentor President Andrés Manuel López Obrador, sparks discussions about the role of brands in political discourse. Amidst such transformative moments, questions emerge—when is it worthwhile for brands to take political stances? Do you know the real purpose of your brand so that it has the firmness to express its political positions or address other controversial subjects? Taking a political stance requires deep alignment with the brand's values. In today's digital age, where every statement is archived on social media, what seems like a way to connect with consumers can backfire. Such positioning must reflect the brand's values consistently and sincerely, not as a reaction or opportunistic move. Failure to do so risks not only the brand's credibility but also its reputation in the eyes of consumers. #LatinAmericaPR #LatAmCommunications #LatAmAgency #ClaudiaSheinbaum #Mexico

My mom found this article out from nowhere today. Probably 2008/09-ish, in a column from VOCE magazine in Japan, called ‘Young talents working in cosmetics companies’. Which reminded me of several things: 1. I used to be a ‘young talent’ 😅 2. I used to work in a cosmetic company 💄 3. I used to work in Japan 🇯🇵 4. I used to wear ties at work 👔 5. There used to be a Lancome Men range I claimed to use 😅 #whentheworldwasyoung #memoriesfromtheattic

Check out my latest article.

What sets Riman apart? We proudly hold the title of the #1 K-Beauty Brand in S.Korea and stand as the sole Korean beauty direct sales company in North America. Say goodbye to the monthly reset button! Our system operates on a 3-month rolling calendar, eliminating the frustration of starting from scratch each month. Once you achieve your rank, it's yours for life – no need to worry about losing your hard-earned progress. We offer an impressive 90% volume to the dollar, ensuring you're fairly compensated for your efforts. We don't have "me too" products. With 13 patents for proprietary ingredients exclusive to us, our formulations stand out in the market. Our products penetrate at a cellular level, delivering results that truly make a difference. With over 2 BILLION in sales in the last 4 years in South Korea alone, our track record speaks volumes. Ranked as the #1 direct sales company in South Korea and #22 worldwide, our success speaks for itself, even before expanding into the US market. At Riman, our leadership comprises both men and women, offering the best of both worlds. We're not a company for one gender – we're a company for everyone. Riman is a game-changer, and I couldn't be happier to be a part of it for the past 6 weeks! Whether you're actively seeking change or simply curious, I urge you to explore what our company has to offer. 💚 *Check out the video in the comments!*