Customer review authenticity for healthcare services is crucial. ✅
With artificial intelligence (AI) providing exceptional utility and becoming increasingly ubiquitous in society, it’s also inescapable that there are inherent increased risks of misuse.
Research published in 2023 by GOV.UK estimated that upward of 15% of all e-commerce reviews could be fake. The comprehensive report details how AI used to generate fake reviews is making detection more difficult, and that customer welfare over time will be impacted as a result of people being misled.
That’s why we’re working so closely with Feefo, one of the leading global review platforms that value verified, trusted customer feedback as much as we do. Their closed-loop verification approach ensures that customer reviews are authentic and reliable.
Remember to carefully check the review profile of services before you use them - especially when it comes to making decisions about your health. While obvious, it’s increasingly more pertinent to do so!
We’re proud to be working with one of the biggest online pharmacies in the UK.
Pharmica serve over a million patients, providing treatment, education and support for a range of conditions. With verified feedback from Feefo, they’re reshaping how people access and take their medication. Helping British people live better, every single day.
Learn more: https://hubs.la/Q02nlP6W0
#Feefo #Pharmica #VerifiedReviews #PatientCare #CaseStudy
Pharmica and Feefo: Leading the Way in Patient-Centric Care
feefo.com
Director of Business Development
2wIt was a great conference and such a pleasure to finally connect with you!