Amie Owen’s Post

Discover how PubMatic strengthens its position in commerce media with strategic executive hires and advancements in its Convert product. Learn about their plans to capitalize on the booming retail media sector and enhance partner and advertiser value. Read the Latest full News - https://lnkd.in/dNkpKPHj #MarTech #MarTechedge #PubMatic #CommerceMedia #RetailMedia #AdvertisingTechnology #ExecutiveHires

VideoWeek's Retail & Commerce Media Guide 2024 is now available to download! The first edition of VideoWeek’s Retail & Commerce Media Guide explains the basics of how retail media works, where the major opportunities are for retailers and advertisers, and how the European market compares to the US. For those completely new to retail media it lays out the basics: what retail media is, how it’s bought, and where the opportunities are. The guide also covers strategies and challenges for those investing in the space, and a landscape map for the European retail media market. What’s inside? - An introduction to retail and commerce media - A landscape map for the European retail and commerce media market - Strategies for retail media networks and advertisers - How the European market differs from the US - Buy-side perspectives on barriers to investing in retail media - How retail data can feed into CTV campaigns - The need for standardisation in retail media With thanks to our partners, mediarithmics and PubMatic

Retail media has been one of the hottest topics of conversation within Australia’s advertising industry. What’s lesser known, but arguably an even more important topic, is retail data. Retail data enables marketers to connect ad spend to real-world sales, enabling brands to reach more relevant shoppers beyond simply a retailer’s owned media channels or websites. We've been busy in this space, launching unique partnerships with the likes of Circana and helping our partners build a robust first party data strategy ahead of a pivotal year for adtech ahead. Let's talk more! #retaildata #thetradedesk #

Check out Acosta Group's latest edition of Measure What Matters series which includes key insights from Danielle Mathews (Seaman) Mosaic's VP of Performance & Commerce Media.

Finally catching my breathe from another whirlwind ADWEEK #Commerceweek. I always come away from this conference so inspired, listening to true thought leaders in the #CPG space about the future of the #commerce and #retailmedia? These are the things that get my nerd brain excited, it's such a fun time to be in our rapidly growing industry! So here are my 3 main takeaways: 1) #Shopability and Commerce is the fast evolving segment for CPGs and only the brands who are the most flexible, most willing to experiment will succeed in navigating the developing landscape! Jay Picconatto said it best…Its a change in mindset, set up your teams to be agile, not experts. 2) Creative is making a resurgence in advertising, bringing the human element to your shopper journey, as the rise of AI and the Cookieless future will change this data forward industry in profound ways in the coming years.  Relating to your consumers through personalization and the uniquely human experience will continue to help brands like General Mills and PepsiCo connect with GenZ, while #havingablast. Thanks Stacy Taffet! 3) CTV is the future of Shopability though consumer adoption is a current hurdle, this entertainment vehicle will become increasingly important to #connectedcommerce as a brand safe, engaging way to capture sales in the moment of inspiration Excited to see how this all comes to life...but if there is one quote that really sums it up Unilever's Leah Wise nailed it. “it’s a brave new world all the time.” #retailecommerce #consumerinsights #cpg #commercemedia

Happy Friday, Folks! 🌟 Exciting News! Our Innovative Advertising Strategies Led to Remarkable Results for McDonald’s! 🌟 🍔 We're thrilled to unveil the success of our recent campaign for the iconic brand, which exceeded expectations in Washington and Maryland, driving significant store traffic and brand engagement. 🚀 Key Highlights from Our Case Study: 🏬 Over 70,000 store visits linked to the campaign. 📅 Remarkably, 50% of these visits occurred within a week of ad exposure. 📈 Our ad units surpassed benchmarks in clickthrough rates, video completion, and viewability. 🔍 Custom-designed campaigns tailored to unique regional needs, achieving incredible ROI. 💡 Dive into Our Case Study to explore how Next Millennium's tailored strategies and creative executions made a tangible impact on McDonald's new location awareness and foot traffic. 👍 Like this post if you're impressed by the impact of our advertising strategies! 💬 Comment below to share your thoughts or inquire about our innovative solutions. 🔁 Share with your network to spread the word about our success with McDonald's! #Advertising #Marketing #CaseStudy #McDonalds #BrandSuccess #DigitalMarketing #ROI #NextMillennium #BrandCampaigns

Just released an in-depth analysis on KIDOZ Inc. (TSXV: $KIDZ)! Despite a Q3 revenue dip of 20% YoY, our scrutiny reveals strategic maneuvers and a resilient ad network. The shift towards direct sales and Prado, their teen-focused platform, is gaining traction. 🔍 Key insights include: - Revenue Challenges: Q3 saw a 20% YoY drop, below expectations. However, this isn't the full picture. - Sales Strategy Shift: KIDZ pivoting to direct sales is a bold move with potential upsides in revenue and margins. - Ad Network Dominance: With 5,000+ apps and 400M kids reached, KIDZ's ad network includes powerhouse brands like McDonald's, Disney, Lego, Kellogg Company's, and Nintendo. - Prado Momentum: The newly-launched ad platform for teens and parents, Prado, is gaining significant momentum. 💼 What's next? Q4 results will be pivotal, constituting 50% of annual revenue. Will KIDZ's direct sales strategy prove successful? 📊 Financial Snapshot: Q3 saw a 2 ppt YoY improvement in gross margins, aligning with our forecast. However, EBITDA and EPS declined due to lower revenue. 📈 Market Perspective: With a forward EV/R of 1.3x vs. the sector average of 3.0x, KIDZ is trading at a 57% discount. 🚀 Growth Anticipation: We project a faster growth trajectory in global ad spending for 2024, driven by cooling inflation and lower interest rates. 👉 Check out the full report for a detailed analysis. Opportunities often hide in the nuances. Link: https://lnkd.in/g5fbpqUU *FRC provides issuer paid coverage. *Past performance is not indicative of future results. Tarrnie Williams, Tarrnie Williams Sr., Jason Williams, Henry Bromley, Eldad Ben Tora, Debora Bril, Rich Allport, Hannah Peretz, Ryan Haksi, Stacey McDowall, Yosef Aronov, Nadav David #EquityAnalysis #InvestmentResearch #DigitalAdSpending #EconomicOutlook #StocksToWatch #MarketAnalysis #StrategicShifts #AdTech #RevenueStrategies #GrowthPotential

From media standardization to new oceans of data and Retail Media Network optionality, Oscar Rondon, Senior Vice President of US Products and Partnerships, shares insights on what to expect in the upcoming year. “The tides of digital advertising have shifted and the little ripple that was retail media has grown into The Big Wave everyone wants to catch. Whether you're an advertiser, an ad tech partner, or a consumer, you're in for a wild retail media ride next year and beyond.” Dive deeper into Oscar’s outlook in his latest Media Village article. #retailmedia #retailmedianetworks #programmatic

🎙️Today is the day, Jay and I will share Personalization Performance, Case Studies and a look ahead to modernizing marketing (AI and ...) If you can't make it to CommerceWeek let's connect next week 📆

Retail media is poised to become a $107B industry by 2027, according to eMarketer. Now is the time to take the next step with your media network. Sign up for our upcoming webinar, "Media Networks 201: Ask Us Anything," to find out: ✅ How your media network can drive omnichannel marketing experiences post-cookies ✅ What measurement strategies are a must-have for advertisers ✅ How to be more innovative with onsite and offsite ad offerings What questions are top-of-mind as you head into the next phase of your media network? Go on - ask us anything. Register today: https://lnkd.in/gZPGRXey