Alyson Griffin’s Post

Over 263,000 people were laid off in 2023. Share your content, whatever it may be. You don't deserve to be laid off in 2024. Share your Google Sheets templates, because you're a finance and Excel wizard. Share your cooking recipes, so that someone can learn to make a new meal. Share excerpts from your book, advice from your podcast, whatever it may be, share it. If your goal is to make your 5-9 your new 9-5, your unposted content won't get you there. Post your content. It's 2024 and there's no legitimate reason to hide our talents outside of corporate anymore. Carpe Diem.

A great first impression is a magnet How Windex is your best marketing weapon... I was recently a guest on Full Comp, the great restaurant industry podcast. At the end of the interview, host Josh Kopel asked me for “wisdom…that people can immediately act on." My first reaction? “Clean your front door." Most small business operators obsess about growth. They spend hours crafting Instagram and TikTok posts to reach new customers in cyberspace, but they forget about their neighbors. Think about how many people walk or drive past your business. What is their impression? I walk past a café in my neighborhood every day, and I am impressed by its flowers, which look great and change with the seasons. Its outdoor café tables are always clean, and the sidewalk is spotless. Taken together, these things show that someone cares. Fortunately, the cakes and pastries are stellar, so I have no choice but to return. These things cost very little to execute, but they make a huge impact. Focusing on the guest experience, before guests even walk through the door, is a key to longevity. To hear the full episode, click the link in the comments below. And check out other episodes, too. Josh is an engaging host and skilled at getting industry experts to share their insights. Have a low-tech marketing trick? Leave a comment below! #business #hospitality #hospitalityindustry #leadership #management #restaurants #restaurantbusiness #marketing Maynard Consulting

As restaurants recover post-COVID, it's time to rethink local marketing! 💡 Check out this snippet from our podcast guest, chef Adam Lamb with his excellent advice for restaurants right now. The key takeaway? Lean into authenticity and don't be afraid to show personality with fun, playful marketing tactics. What's one way you could inject more authenticity and approachability into your branding and content right now? Let us know in the comments! #RestaurantMarketing #AuthenticBranding #LocalMarketing #LocalAdvertising #LocalMarketingLab #LocalMarketingPodcast

Tonight I’m out for dinner with Leisa, my #podcast buddy. 🍕 We’re heading to The Rustic Crust in Farnsfield, heard great things about it. Anyone been? The reason for this #Linkedin post is to ask you some questions, if you’ve heard any episodes from our first series ‘The Foundations’ (where we run through what is #sales and #marketing in the true sense) and we want to understand what our listeners want from the next series. On our agenda this evening (besides eating pizza) are the questions… 1) Series 2? Yes or no? Note… if the answer is no, that’s the end. Then the 2nd most important question is what’s for dessert? 2) What format do we want? The last one was more informative, so we want to be more chatty this time? Do we want to interview guests? If so, what topics do we want to bring into the convos? 3) When so our listeners want the next series to start? Early/late Spring? Summer? Does the time of year matter? 4) What questions do YOU have after our first series that you want us to answer? Any topics that you want us to expand on? Anything we’ve not mentioned yet that you want to hear our take on it? 👉 Please pop any thoughts in the comments below or DM us, we really appreciate all feedback! We’ll send you our review tomorrow of the pizza and ambiance etc. No doubt Leisa Pickles will have a clipboard with different tickboxes, being the food expert that she is!

https://lnkd.in/gTC_DrEJ In this episode, Jillian teaches us strategies for how to get our mindset in the right place for 2024 and stay positive while navigating the ever-changing landscape of online business.

When we first decided to take our podcast live, some thought it was a leap too far — a gamble in a digital landscape that was all about polished, on-demand content. But here we are, four years and over 1,300 live-streamed episodes later, and HubSpot's "The State of Marketing 2024" report validates our direction. With each live session, we’ve not only shared insights but also built a community that values real-time engagement. Seeing the strategies we've pioneered echoed in HubSpot's comprehensive analysis is more than just validating; it's exhilarating. To all those who questioned the path less traveled, let's embrace the future with the knowledge that innovation is often born from the bold choices we're brave enough to make. Here's to innovation, to live engagement, and to the undeniable power of staying ahead of the trend. Let's continue to break new ground together! The Late Night Show with Canada's Restaurant Guy and Domenic Pedulla #CanadasRestaurantGuy #podcasting #foodservice #restaurant #marketing #hospitality

The Rev's recipe for retention: Get the digits! 📱 Or email, we should say. In this week's episode of our Local Marketing Lab podcast, the godfather of restaurant marketing Rev Ciancio shares his tips for getting customers' contact information to boost retention. His advice: "The easiest, fastest, cheapest way to drive retention is to get somebody's email address." 📧 How do you get those unknown diners' emails? "Free WiFi!" 🌐 Do you agree? What's your go-to retention tactic for keeping customers coming back? Dish in the comments! #LocalMarketingLab #LocalMarketing #RestaurantMarketing #CustomerRetention #CustomerEmails #BoostRetention #FranchiseMarketing

🎧 New Podcast Episode Alert! 🥮 In this episode of Creatively Speaking: Recipe for Success, we dive deep into the evolution of food blogging with Ashley Manila, founder of Baker by Nature (www.bakerbynature.com). 🥘💻 We also unwrap the secrets behind creating and self-publishing a timeless holiday cookbook! 📚🎄 Here are some key takeaways: 1️⃣ Making the shift from traditional food blogging to a full-fledged digital media company, incorporating various forms of media like videos and social content into the business. 🎥📸 2️⃣ The importance of creating a timeless product that resonates with readers long after its release. 🕰️📖 3️⃣ The value of a competent team in the book production process and the benefits of having control over every detail. 🤝👥 4️⃣ A detailed discussion on recipe testing, working with a photography team, and building reader confidence. 📝📷 5️⃣ The rewards and challenges of self-publishing a cookbook. 📘💡 Tune in to enrich your knowledge of the art of crafting your own cookbook! 🎙️🍽️ Listen here: https://lnkd.in/eZEkgMMA Available on Spotify, Apple, and Google Podcasts #selfpublishedcookbook #culinarycontentcreator #foodblogging #selfpublishing #cookbookcreation #wsdrocks #productologie #womenownedbusiness #cookbookdesigner2d

You know what people love to search for? Cooking Recipes. We want to know how to create. We want to understand how it’s made. (Isn’t that it’s own podcast?) So if you want to give your audience content of value, give them recipes. Of course not baking recipes, but give them the templates, the playbooks, and the step-by-step how-to’s of how to do better with your product, or even anything product adjacent. One of our most viewed and downloaded pieces of content ever was a how to set up your wifi enabled camera for ftp. Case studies, webinars, podcasts, and blogposts are great for inspiration… But turning your support documentation into marketing content is a hell of a way to produce value for your ICP. Make your customers lives easier. Give them recipes. #contentmarketing #demandgeneration

A new episode of Hospitality Bites with Chef Adrianne Calvo debuts this Friday, 3/15! 🍔🎙 Chef Adrianne was incredibly gracious to take this interview from the parking lot of her restaurant just before the service started—talk about an amazingly kind individual. 👏 During our conversation, she shared how she was accidentally placed in a culinary course, became the youngest best-selling cookbook author at the time, opened a restaurant, and her philanthropic work in memory of her sister. We also had a candid conversation about compromising and partnerships in this sneak peek clip. Her honest perspective was so refreshing, reminding us that success doesn't always bring what we expect. 🙌 Have you ever been in a partnership where you had to compromise, but it didn't feel right or wasn't a good fit for you, so you decided to walk away? If so, how did you handle the situation? Do you have any suggestions or tips for individuals who might be experiencing a similar dilemma right now? Let me know in the comments below! 👇 Subscribe to #HospitalityBites wherever you listen to your favorite podcasts and follow Chef Adrianne Calvo's show, Searching For Maximum Flavor! Hospitality Bites Media, LLC #HospitalityBitesMedia #HospitalityBitesPodcast #hospitalitybites #APodcastWithAPurpose #womeninculinary #cheflife #SearchingforMaximumFlavor #foodandbeverageindustry #hospitalityindustry #podcasting #applepodcasts #spotifypodcasts #youtube #mompreneur #foodmedia #LinkedInCreators #linkedinnetwork #shareforreach