Alliant - The Audience Company’s Post

Direct Mail is a marketing powerhouse, known for its ability to capture attention and deliver exceptional ROI. However, success now requires more than just sending mailers. With rising costs, shrinking audiences, and declining response rates, brands must adopt a data-driven approach to excel. Read our latest blog post for the playbook for success: https://hubs.ly/Q02F0p1S0 #DirectMail #DataDrivenMarketing

Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://hubs.ly/Q02DSvkR0 #DataDrivenMarketing #MarketingStrategy

We brought the magic of Cannes to NYC last night with our friends Cadent and ABCS Insights! Our 2nd annual #CannesinNYC event was a night to remember, hosted on the award-winning floating oyster bar Grand Banks. Surrounded by unforgettable views of Manhattan, we raised our glasses to good company and the innovative spirit that fuels the advertising industry. Huge thank you to everyone who joined us for this special evening!

Being able to quickly adapt to the highly competitive environment and rapid shift of voter sentiment is crucial for maintaining relevance and effectiveness. Explore advanced audience targeting strategies for more impactful advertising and to break through the noise in the crowded ad space of the 2024 presidential election: https://hubs.ly/Q02DpB7z0 #PoliticalAdvertising #AlliantAudiences #2024Election #VoterTargeting

Last week we announced our new partnership with Above Data. Listen in as Dave Taylor, Chief Product Officer at Alliant, explains how integrating Above Data's AI-powered data enablement will enhance our products and bring benefits to our customers. Read more about the partnership here: https://hubs.ly/Q02DbLnk0 #AI #DataInnovation

Summer is finally here and we kicked off the new season with a cool treat from Mister Softee! 🍦 #LifeAtAlliant #AlliantFam

The Audience Company + AI = WOW Alliant is thrilled to announce a new partnership with Above Data to integrate AI-powered data enablement capabilities that will benefit our customers and processes. Innovation is at the core of everything we do at Alliant, and artificial intelligence from one of the leading AI-powered platforms helps elevate our operational workflow leading to improved data quality and usability outcomes. Read more on the partnership: https://hubs.ly/Q02C23LD0 #AI #Innovation

The new season of #HouseoftheDragon is flying in soon! Check out Alliant's audience insights to help any marketer ignite their audience targeting strategy and conquer the marketing realm.   Want more? See the full taxonomy of 2,000+ Alliant Audiences available here: https://lnkd.in/gyq27sTn   #AlliantAudiences #AudienceTargeting