Alliance of Independent Agencies’ Post

Showing your budget in awards entries should be mandatory! 💰 I attended the Alliance of Independent Agencies awards night this week.... amazing to see the work of the country's best independent agencies on show What struck me though was that two of the biggest winners of the night had a £3k budget and an £8k budget. What they achieved with those budgets was unbelievable! I was glad they announced their budgets, but generally you are not asked in awards submissions and sometimes you think its a negative (or breach of confidentiality) to do that. If you have a £1 million budget vs £3k budget your outcome is going to de different right? It was great to see not the biggest and shiniest thing winning - but something that showed grit and innovation What it highlighted to me was: 💰 you have to be smarter, brighter and more creative to achieve with small budgets 💰 you have to be more agile and more nimble to be able to take on a brief like that But what it mainly made me think was.... why is it only small independent agencies that get huge asks, for tiny budgets? And is it only us that take them on? Creating ROI and impressive results that win awards for £3k is admirable. But isn't it also insulting to the time, skill, knowledge and expertise it takes to be able to create ideas that are undoubtedly worth a lot lot more than £3k?? #agencylife #independentagency #independent #awards #ROI #results

Wowza, BEIGE only went and won! Congrats to the world's most average agency. Read all about it here: https://lnkd.in/e8ayPRQ9 #agency #marketingagency #digitalagency #advertisingagency #TheDrumAwards #TheDrumNetwork @TheDrumNetwork @TheDrumMag

Independent agencies are far from the norm these days. Yes, the big agencies may have flashy ad campaigns, more award nominations (that they pay for), and the "who's who" on their team. What's often missing is a flexible team, a strategic group that sits and brainstorms with you, and consistent, experienced team members servicing your business and knowing your brand inside and out. Why not choose an independent agency? #AgilePharmaSolutions

There's something here for every agency. Whether or not you're an official BLAC partner agency. Whether or not you've done formal DEI work in the past. Consider the broad range of services selected to support ad agencies at every step of their DEI journey, and presented at special rates to make the opportunities accessible. Registration deadline now extended to 5/10. Don't miss the opportunity. https://lnkd.in/esP4VUpu #diversityequityinclusion #advertisingandmarketing

DIEB+ is important no matter who or where you are, and businesses everywhere can utilize DEIB+ training to create company cultures that encourage creativity. Creativity leads to big $$ ideas. Surrounding yourself with diversity in people, cultures, religions, etc will not only bring new experiences and ideas, but help you understand yourself.

Hey #advertising agencies, don’t miss this opportunity to support your employees while supporting BLAC Internship Program’s ongoing mission. Get our highly specialized consulting and training — designed by and for advertising folks — at a reduced rate via the link below. #BlackTalent #DEIBA #partnership #training #consulting #coaching #LearningAndDevelopment #HR

Why choose TGE over other agencies? 👇🏽 We get this question asked a lot, especially recently, when we're pitching to a new client. And the answer, for me, it's super simple: #InfluencerMarketing #CreatorEconomy #Agency

Three observations that helped me break into and stay in advertising for nearly a decade and counting: 1️⃣ Follow the people. Money disappears with clients. Clients disappear without good people. And good people go when the agency won’t take care of them. That’s your canary in the coal mine. 2️⃣ Awards don’t matter, except to gatekeepers. Awards are shorthand for “great work” to people who can’t evaluate creativity or craft. Avoid gatekeepers if you can. If you can’t, know their language. 3️⃣ A**holes don't get good briefs. A dream job won’t stay a dream if no one wants to work with you. All you’ll have is the gatekeeper waiting for the next award the good people won't help you win.

What's the greatest Canadian ad of the 21st century? Check out the long list compiled by Campaign Canada. The 'best' will be decided by readers. Five or so on the list really jump out at me as outstanding. What ads truly deserve this recognition for you? #marketing #advertising #brands #Canada https://lnkd.in/grxU598u

Changing the game is what we do 🔥 — The Agency RE #AllisonCahillandPartnersLuxuryProperties #AllisonCahillandPartners #AllisonCahillRealtor #TheAgencyRE #TheAgencyAZ #YourMove #changingthegame