Alison Feldmann’s Post

Hey, remember weeks ago when I said I was going to do a social analysis of the Summer of girl-based pop we were experiencing? There was so much content to analyse that it took longer than expected. Anyway, here's a mega 25-slide carousel of stats and insights around Charli XCX, Chappell Roan, and Sabrina Carpenter for your reading pleasure. It's important to note that although these are all separate fandoms, there's no animosity and, in fact, actually a reasonable amount of crossover. And this was before they all started covering each other's songs. How is Brat Summer manifesting for you? #sociallistening #bratsummer #socialintelligence Tools used: Exolyt and YouScan Social Listening ✨ (I've linked to the post that called it 'the summer of slutty pop' in the comments.)

For a big impact choose a small influencer.   The chart shows that return on investment from influencer marketing is highest where influencers have fewer followers*.   It seems strange, but it actually does make sense.   • Smaller influencers have fewer, more engaged followers. • They talk to a higher proportion of them on a more personal level and even mirror their followers’ language • So, each promotional post has a greater effect per follower and per £1 spent   This is a good step towards learning how to use influencers well, something that will be important for anyone wanting to build brands in the platform world.   • Influencers are well placed to produce the right creative: Tom Roach calls them ‘platform native creators’ uniquely able to match content to the platforms they use. • And they’re trusted. In a survey by WARC’s nearly three quarters (74%) said they trust influencers to promote products in the best interest of their followers. • At magic numbers we often evaluate influencers in our econometrics and we’ve found them to be effective at driving sales over the long term.   If you’re an online business wanting to use the platforms for brand building, check out our Scaling Up Works course starting 15th October. It’s all about how to get the mix of performance and brand right and unlock a new phase of growth.   🚩 Sign up here: https://lnkd.in/eGyEviGN or email Imogen Howard via hello@magicworks.training for group bookings or questions.   If you’re interested in evaluating influencers or any other parts of your media mix using econometrics drop me a message.