Alice Ashpitel’s Post

And in other News... Formula E’s 2024 Race Calendar kicks off in just over 50 days in Mexico City. For the past ten years Formula E has tried to lead sports down a more environmentally-friendly path, with a specific focus on electric vehicle technology and air quality. Unlike other sports, the racing championship has environmental sustainability baked into its founding principles, giving it credibility and a competitive advantage as climate change accelerates. Julia Pallé - Vice President, Sustainability boasts many accomplishments, including certifying the championship against ISO 20121 (sustainable events international standard), making Formula E the first ever motorsport to receive such certification.  With climate change accelerating, other sports must now also find ways to reduce emissions and adjust to the new climate reality. For example, World Athletics is working on air quality in stadiums, and Julia believes other sports should engage more with the community to create positive environmental change. In her words, “take care of them and they will take care of the planet.” To read the full report, follow the link below: https://lnkd.in/grdt9Riq   . . #SEA_theChange #noplanetnoplay #FriendsofSEA #oneplanetteam #NoPlanetNoPlay #PlanetMatters #NoPlanetB #Sport #SportandClimate #ClimageChange #ClimateChangeMitigation #ClimateEducation  @fiaformulae @sea_thechange

Business is done at the track.

Finally the world of rallying is taking a clear stand on sustainability! 🌱 I was delighted to see yesterday WRC & Rallycross Promoters publish their ‘Sustainability Roadbook’ which sets out their commitment to a sustainable future, and presents a practical strategy framework where the diverse community of rallying stakeholders have each one a key role to play. Harnessing rallying for positive change not only affects motorsports but also the entire automotive and mobility industry. Rallying impacts certain key areas in relation to sustainability: climate change & natural environment, people & communities, and public policy & societal relevance. Rally championships can serve as test labs for innovations and technologies that benefit us all and bring positive environmental impact. The ‘Sustainability Roadbook’ also describes the rallying sustainability journey so far and the key future actions. The 5 key action areas are: 🌟 Climate 🌟 Biodiversity 🌟 Innovation 🌟 Responsible Management 🌟 Social Impact This roadbook got me thinking and watching the coming championships with a refreshed pair of eyes. There are so many even small things we can do while enjoying the sport. Inspired by this, I did also enroll to a new MOOC at the Aalto University, the ‘Introduction to Sustainability’, and I’m really looking forward to learning more 👏 PS. Finland is mentioned a few times in the roadbook and that means only one thing: ‘Torille!!’ 😎🏎🏁 #WRC #sustainability #motorsports #automotive #innovation

Brands are increasingly aligning themselves with sustainable motorsports and leveraging partnerships to showcase their own green initiatives. 🌿 The growing emphasis on sustainability is a massive initiative in motorsports impacting these partnership deals. 🏎️ Motorsports, especially series like IMSA/WEC with the implementation of LMDH/LMH, have been heavily investing in eco-friendly initiatives. 🌍 Sponsors want to use racing partnerships to highlight eco-conscious practices and connect with an environmentally-minded audience. 🌱 Brands are progressively aligning themselves with sustainable motorsports, strategically forging partnerships to spotlight their own eco-friendly initiatives. 🌐 The large emphasis on sustainability represents a significant trend in motorsports that greatly influences these partnership deals. 🚗 Motorsports series like IMSA/WEC, propelled by the introduction of LMDH/LMH, are actively leading the charge in investing in cutting-edge eco-friendly initiatives—and the results speak for themselves. 🛣️ Currently, 10 auto manufacturers actively participate in the LMDH/LMH classes, each enjoying a substantial and dedicated following. 🏁 This surge in engagement underscores the success of their collective efforts to integrate sustainable practices, creating a compelling narrative that resonates not only with enthusiasts but also with a broader audience attuned to environmental consciousness in the automotive industry. 🌐 Sponsors are leveraging racing partnerships to gain visibility but also to emphasize their commitment to eco-conscious practices and connect with an environmentally-minded audience. 🌿 This shift towards sustainability in motorsports is not just a trend; it's a strategic move for brands seeking resonance with a conscientious consumer base. 🌎 #GreenRacing #SustainableMotorsports #EcoInitiatives #RacingForChange #ConsciousDrive

I had the great privilege of moderating a panel on the future of sustainable motorsports as part of the inaugural @oakviewgroup GOAL Grand Prix in Charlotte, NC. Facilitating a discussion between Steve Lauletta and Lauri Eberhart, Esq. is a) easy and b) exciting, as they are both so engaging and informed. The topic itself made for a truly positive and inspiring conversation, not only because everyone knows we need to more (and do better) when it comes to driving sustainability (pun intended); but also because the motorsports industry is a hotbed of innovation, a crucial ingredient in making change. Across diversity, equality and inclusion, environmental sustainability, and fan engagement the panel painted a picture of the future of sustainable motorsport as vibrant, diverse and visceral - creating change for motorsport and motoring, alike. Clearly this won’t happen overnight, but here are three things that I took from the GOAL Grand Prix that might help keep us on the right track (again, pun intended): 1. You don’t have to be great to start; but you have to start to be great. Yes, this stuff can feel overwhelming, but the first step is just making sure you know where you’re starting from. Whether that’s baselining your emissions or monitoring your diversity and equality, without doing things like this, of course it’s going to feel like it’s too much. 2. Progress not perfection. The challenges we’re facing are complex. We’re going to make mistakes on the way, but the point is that we’re on the way. We’ve got to keep moving forward. Not perfectly, but forward nonetheless. 3. Together we go places we couldn’t go alone. You don’t have to do this on your own, ask for help. Whether that’s from your peers in the industry, friends in other industries, or us here at thinkBeyond. Sometimes some external eyes help cut through the noise/fear. None of this is going to be easy, but it will be worth it and I, for one, am ready to go on the journey. Huge thanks to the team at OVG Kristen Fulmer Chris Granger and co. And to the other speakers, attendees, and hosts. Logan Waddle Riley Nelson Pete Stuart Diana Dehm Mike Mooney  Steve Lauletta, Mark Sibla, Bill Combs Catherine McNeill Kummer Ashley G. Amanda Busick Doug Cremer Tom Sullivan If you don't know where or how to start, or why you should, I'd love to chat. radha@canyouthinkbeyond.com thinkBeyond Change the world, thinkBeyond. #sustainability #motorsports #nascar #indycar #formulaE #extremeE #f1 #sportsforsocialimpact #netzero

As we march into the future, the standard norms have been defied and exciting innovations are born. One prime disruptor in traditional racing industries is none other than Veloce Racing, an incredible startup that's driving London’s sustainable motorsports scene, leaving a blaze of energy-efficient trail behind. Held at the helm by Jean-Eric VERGNE, these are not just race enthusiasts but leaders striving for a green revolution in the Fastlane! Born from Extreme E's vision of a eco-friendly sports paradigm, the team's leadership does not compromise on equality or rich content. 🏁🌳🌍 Want to know more about how they hit top gear without making a dent on our planet? Read this insightful analysis that takes you under the hood: https://UKT.news/?p=8061 Stay engaged with environmental-friendly innovations disrupting traditional industries, we might be seeing a greener future sooner than we expected! #VeloceRacing #SustainableMotorsports #Disruption #Innovation #EcoFriendly #Sports #London

In the world of Formula 1, sustainability has become a growing concern. One of the biggest dangers to the sport’s existence is its impact on global emissions, with the sport’s travelling circus producing over 256,000 tonnes of CO2 in 2019 alone. A massive caravan of 10 teams, 20 drivers and thousands of workers travel around the world in the name of sport and entertainment. Close to 45% of the emissions come from road, air and sea travel logistics. Another 27.7% comes from the travel for F1 team employees and event partners. The cars themselves account for just 0.7% of the total. So, in 2019 Formula 1 launched its Sustainability Strategy, setting out the following ambitions: 1. To achieve Net Zero Carbon by 2030: including delivering 100% sustainable fuels. 2. To leave a legacy of positive change wherever we race. 3. To take steps to build a more diverse and inclusive sport by removing barriers, nurturing talent, and inspiring change. Recently, Ellen Jones, Head of Sustainability at Formula 1, said: “We’re now three years into our journey to Net Zero by 2030 and it’s fantastic to see the progress that’s been made already. The work that’s going on behind the scenes to bring this strategy to life is tireless and we are confident that we are building strong foundations for the future of our business and sport. Thank you to everyone across Formula 1, from our fans, teams, race promoters, and many more, for your efforts this year as we build a more sustainable and inclusive business. We look forward to working with you even more in the next year." To read the Formula 1 Sustainability Strategy, follow this link. https://lnkd.in/gNhWaYYD Closer to home, Sports Environment Alliance member Australian Grand Prix Corporation has introduced the Australian Grand Prix carbon offset program. Working with SEA Supporter South Pole, the public can donate towards environmental projects that support and create a positive environmental impact, including Savannah Burning and land regeneration. https://lnkd.in/gS_45mFE #SEA_theChange #noplanetnoplay #FriendsofSEA #oneplanetteam #NoPlanetNoPlay #PlanetMatters #NoPlanetB #Sport #SportandClimate #ClimageChange #ClimateChangeMitigation #ClimateEducation #formula1 #motorsport

Formula One's Race to Net Zero: Can F1 Go Green and Keep Growing? #carbonoffsetting #commitmenttogreeningthesport #critics #drasticchanges #ElectricCars #eliminatingraces #energyintensiveracing #environmentalgroups #expandglobally #expandingworldwide. #f1 #fans #formulaone #hybridengines #increaseraces #Leadership #longhaulairtravel #luxurylifestyle #netzerocarbon #netzeroemissions #partnershipwithShell #poorenvironmentalrecords #racedistances #reducingemissions #solarpoweredpitlanes #sustainabilitymeasures #sustainablefuels

We're big sports fans in our household. There's so much to keep up with this time of year - Wimbledon, Tour de France, but the Euros and F1 have created the most excitement this weekend. Watching England men's team is pretty painful - not least for all the ripped socks. What a waste! 😳 At least they won out on penalties. 😅 As for Formula 1, there was huge jubilation at Lewis Hamilton winning his home race. 🏁 You'd probably be thinking motorsport doesn't exactly align well with my passion for sustainability... However, motorsport is quite literally driving the development of E-fuels. The sport is accelerating the development of alternatives to fossil fuels and F1 plans to be 100% fossil fuel free by 2026! (excuse all the vehicle based puns but it has to be done! 😆) And as for Silverstone - it's already ISO140001 compliant - the Environmental certification. It's also been investing heavily in solar panels over the last few years, supplies competitors with sustainable fuels for their generators in the paddock and has a number of biodiversity projects onsite. The owners have also committed to zero single use plastic being used across all it's events by 2026. So maybe there's more going on behind the scenes than we realise and sometimes it's in the places we'd least expect. Progress is being made. 👌 —————————————————— Hi, I'm Lyn your friendly Environ-mentor. If you'd like to work with me, I offer something for everyone - ➡️Lunch and Learn service - bringing my top sustainable lifestyle tips to your employees F2F from £475 Online from £350 ➡️RAMP up your Sustainabilty program - for individuals wanting to be more eco-friendly but struggling with the next steps Scheduled Groups £28 per month Flexible 1 to 1 £40 per month ➡️Sustainable Parenting session £50 ➡️Sustainable Gift shopping session £50 ➡️Public Speaker - sharing tips to demonstrate how easy and affordable it really is to live more sustainably #silverstone #formulaone #motorsport #efuels #investment #sustainabilityjourney

𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝟭'𝘀 𝗚𝗿𝗲𝗲𝗻 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗧𝗼𝘄𝗮𝗿𝗱𝘀 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗥𝗮𝗰𝗶𝗻𝗴 During my morning walk today, a conversation with a friend sparked a discussion about the upcoming F1 race. Our chat naturally drifted towards the recent report released by Formula 1, shedding light on their sustainability efforts. Formula 1's commitment to sustainability is truly commendable, and the release of their inaugural Impact Report highlights the remarkable progress they're making in this regard. Here are some key takeaways from the report: 𝟭. 𝗗𝗲𝗱𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Formula 1 isn't just about thrilling races it's about ensuring a sustainable future for the sport and our planet. 𝟮. 𝗡𝗼𝘁𝗲𝘄𝗼𝗿𝘁𝗵𝘆 𝗖𝗮𝗿𝗯𝗼𝗻 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻: The report reveals a significant 13% reduction in F1's carbon footprint compared to 2018, showcasing tangible progress in their sustainability goals. 𝟯. 𝗩𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗡𝗲𝘁 𝗭𝗲𝗿𝗼 𝗖𝗮𝗿𝗯𝗼𝗻: With a goal to achieve Net Zero Carbon by 2030, Formula 1 is demonstrating its commitment to environmental responsibility and long-term sustainability. 𝟰. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: From transitioning to renewable energy sources to implementing sustainable fuel in racing cars, F1 is leading the charge in innovation within the motorsport industry. 𝟱. 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗥𝗲𝗻𝗲𝘄𝗮𝗯𝗹𝗲 𝗘𝗻𝗲𝗿𝗴𝘆: Over 75% of race promoters are now utilising renewable energy sources during events, signalling a substantial shift towards greener practices in the sport. 𝟲. 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Retaining the FIA Three-Star Environmental Accreditation reaffirms F1's position as a leader in environmental sustainability within the motorsport realm. 𝟳. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁: By prioritising sustainability, Formula 1 is setting a positive example for the motorsport industry and inspiring millions of fans worldwide to embrace sustainable practices in their own lives. It's heartening to witness Formula 1 leveraging its platform for positive change and sustainability. However, my friend and I were wondering: Could there be an additional points table for the teams based on sustainability? #Formula1 #Sustainability #GreenRacing #Innovation #Environment #F1 #Racing #RedBull