🍔When you get to hear Former CEO of Sonic, Clifford Hudson, drop some major franchise insights at Springboard Event For Emerging and [Re]Emerging Franchisors, you pay attention and take TONS of notes.
💡To list just a few of our favorite takeaways…
✍️Listen to your franchisee’s ideas, hone-in on the good ones, test them, and understand how they can be scaled
✍️Some of the most successful, iconic, and financially impactful initiatives in franchising have come from franchisee ideas
✍️Think: Sonic launched their entire ice cream business and revenue stream off a franchisee’s intel of who was doing it better than anyone else
✍️When rolling out a mandated company policy, technology, etc., think outside the box when it comes to funding the new initiative
✍️Is there opportunity to have it sponsored in exchange for advertising space in your location or on other company forums?
✍️Sonic had a vendor partner sponsor the digital menu initiative and offered sponsorship marketing in return - a brilliant way to save franchisees money and gain 100% system-wide adoption
✍️People spend incrementally when they’re offered convenience
✍️Sonic heard a speaker from a major credit card company talk about how the female consumer needed convenience most
✍️So, they rolled out credit card machines at every stall and experienced system-wide sales increases
#springboardconference #franchiseinnovation #cliffhudson #momentumbrands
I help agencies specialize, simplify, and escape founder-led sales. 17 years in the agency space, inc. former CMO at Scorpion ($20 -> $150M in 6 years). Author of bestselling "Anyone, Not Everyone."
1w👏👏👏