What they told us:
“You’ll never make it into Holland & Barrett stores, don’t waste your time or money.” ❌
What happened next:
We lost £64k… 🤦🏻
Within 2 months of launching, our wholesaler went bust,
Which cost us.
Big time. 💰
Some would have seen it as a sign to give up.
“The high street isn’t for you”
But, we saw it as a sign to try again.
And this time, to work directly with Holland & Barrett.
Once again, we were warned by industry cynics that the high street is dead and it’s hard to do good business.
But something compelled us to take the risk.
That was last year.
Since then, our sales have soared past our expectations.
And Holland & Barrett have been amazing to work with.
The point is…
There is a lot of cynicism and scaremongering in the start-up business world.
And fair enough,
One mistake could be catastrophic.
But it could also be game-changing.
The key is having a positive mental attitude.
Trust your gut.
Believe me, it will give you an unfair advantage over people who believe they will fail before they try.
Huge thanks to Reshma Chohan our buyer at Holland & Barrett and Suzie Walker our Head of Sales, who has done an incredible job managing this account.
P.S. Here’s a little throwback to when we first launched in stores!
Hejian Jiateng Glass Products Co., Ltd.-Sales Manager
2wdo you need glass teapot or pitcher?