Alexander Small’s Post

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Managing Director & Founder at UMAI

Crafting the perfect pitch: Why deciding between a vision-driven narrative or data-driven results could define your fundraising success 👇 Actionable insights from: ➡ Christina Cacioppo, CEO and Co-founder at Vanta and Mario Gabriele, Founder at The Generalist ✏ “The Founders Guide to Optimizing Your Fundraise” ⭐ Base your fundraising pitch on either a compelling narrative or strong metrics, depending on the state of your business, but avoid trying to do both simultaneously. 💬  "You can raise on numbers or you can raise on story, but you shouldn't raise on both. You should always be clear with yourself about which one you're raising on, and your pitch should make it clear, too. It's hard to do both well: the vision obscures the numbers, and the numbers detract from the vision. The same company can raise on either vision or numbers at different times. At Vanta, we raised on our numbers in the early days because people didn't buy into the market or its potential. As we matured, so did our ability to bring investors along on that vision." – Christina Cacioppo ───── 👉 Follow me, Alexander Small, for tactics and strategies for building startups from industry-leading Founders, Operators and Investors

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