Alex Underwood’s Post

Thanks Maisie McCabe for hosting and to Hannah Walker, Allegra Krishnan, Matthew Bushby, Katie Lee, Jem Lloyd-Williams, James Shoreland, Catherine Chappell Sarah Sorrenson, Patricia O'Hayer for a timely and important conversation. Check out details below 👇

"In an era where influencer culture and celebrity endorsements reign supreme, Reddit has a new decree: authenticity is the true ruler of marketing" Big thanks to the The Drum for covering our US B2B Marketing Campaign: "The Reddit Recommendation Engine". Huge appreciation also to our agency partners Amanda Grant, Clive Record, Cara Lewis, JiYoung Kim and Maureen Bosetti for sharing their unfiltered perspectives on the "trust encyclopedia" that is Reddit, Inc.!

Congrats team UK and thanks to all our partners for this recognition. Let's go team! John Baylon Carli Gooch Mairéad Connolly Susanne Schmid David Trencher Jonathan Davies Matthew Eschert Hannah Walker Yvonne Quinn https://lnkd.in/ecMvn7sP

Today we launched part 1 of our new content series "The Reddit Recommendation Engine" (UK cut). Featuring leaders from the major agency holding companies sharing their personal experiences and perspective on why recommendations are built differently on Reddit, Inc.. This is a must watch for anyone interested in the power of community based recommendations! Thank you to Dan Clays, Henry Rowe Lauren Ogúndèkó, Nilufar Fowler, Jerry Daykin, Craig Cherry, Nick Lawson, Bianca Best and 🪩 Izzy Morris for partnering with us on this! Kudos to Yvonne Quinn & the agency marketing team for leading this campaign! Did you know that every second an average of 2 users asks for a recommendation on Reddit, Inc.? Check out the video and research here: https://lnkd.in/eNB7a29U https://lnkd.in/eMW-kUbr

A single query on Reddit, Inc. has the ability to turn into a multidimensional experience characterized by discovery and discussion with real people. For example, you could start with a query about a new shoe drop in r/sneakerhead which then might lead to a conversation about the right laces which then turns into a discussion about the right jeans to pair with the shoes, where best to buy these jeans and what the best lunch spots are nearby. #search #social #discovery #reddit

An important part of Reddit's test and learn mentality is our measurement solutions. We work with more than 20 partners to help agencies and advertisers better understand performance, effectiveness and how to build strong Reddit campaigns. Check out these two new resources: 1. A new page on Reddit For Business that summarises how we think about measurement - from verifying viewability to online and offline sales measurement, and the partners we work with. 2. A new training course on Reddit AF to help educate on our solutions and how they can be used to test/learn and grow on Reddit. Get in touch if you want to learn more.

Way to represent Lindsay Kaufman Placona - thanks for your leadership and perspective!

As we continue to grow our agency business we are opening up a couple of exciting new roles in NYC & London See below for details. A truly added bonus is that you get to work with John Baylon Carli Gooch Danielle Shagoury Farrugia Susanne Schmid and the rest of the fantastic agency development team at Reddit! https://lnkd.in/gp6Q2233 https://lnkd.in/gqvGAaXD #reddit #globalagency

Thanks for having me Dal Singh Gill - really great to catch up on all things Reddit, Inc.. It was a timely conversation during a CES filled full of AI promise and the beginnings of signal loss. In this new world Reddit stands strong with over 100k communities built around shared passions that are evergreen in terms of real time human conversation, interaction and connectivity -- a great place for brands to show up in the right context!