Screens are becoming ubiquitous in our daily lives, from the back of rideshares to airplane seats and food-ordering kiosks. The recent launch of United Airlines' ad network and Uber's partnership with T-Mobile Advertising Solutions underscore this trend. United plans to give brands access to its fleet of 100,000 seatback screens, mobile app, website and airport displays to deliver ads. Meanwhile, Uber and T-Mobile's partnership will bring content to approximately 50,000 tablets in Uber vehicles across major U.S. cities. At CRAFTSMAN+, we believe gamification is key to leveraging these screen opportunities effectively. Playable ads not only capture attention but also create memorable, interactive experiences for users. As we continue to innovate in this space, we're excited to help brands make the most of this evolving digital landscape. What's your take on the rise of screens in everyday life? How do you see advertising adapting to these new platforms?
Chris Shaw
4w
Google has taken a small step into this territory with its event- based mini-games, but those are presented as an activity, not as an "ad". And as such, their appearance does not feel invasive or jarring. It is an optional invitation to participate from a trusted source. I think you will similarly need to present your promotional activity offerings in a such a way that it does not suffer the common stigmas of an "ad". Physical delivery like kiosks make sense-- but wondering if the barriers are too high to apply this thinking to the web. Curious to see what you come up with!
James L.
1mo
How do I get in on this?
Warren Lentz
1mo
You're absolutely right! Screens are everywhere, and advertisers need to adapt. Gamified ads sound promising!
Andrew Allison
1mo
Preach 🙌
Jack Burke
1mo
Couldn't agree more, Alex!
Sr. Manager @ T-Mobile - UX & Product Lead | UI Designer | Digital Media Specialist | Rideshare | AdTech | MarTech
1moGreat post Alex Merutka! We’ve kept our NPS scores well above 60 for years using gamification as the way to serve ads. The user has a delightful experience while engaging with brands in unique and memorable ways. Because it’s fun, it allows us to increase the overall frequency of ads while still keeping users engaged and happy. Win win for both!