Alex Merutka’s Post

With #MarchMadness here, think of the value of having access to the ONLY card counting machine for #SportsBetting in the world. Imagine going into a casino with hundreds of BJ tables and being instantly told the count, how many decks, how close to end of shoe for all of the games. In addition, you can enter/exit any game mid-shoe and play as many games as you want at the same time. Also, you can switch from being the player to the dealer as well as how many decks in the game with the click of one button. All internationally patented and copyrighted technology so it ain’t going anywhere. There is a reason why Apple banned the technology from App Store because they can’t own it/me https://lnkd.in/eQrXKSkn

Here's a great article by Nikita Matsokin for GamesIndustry.Biz, which provides a comprehensive overview of the mobile gaming industry's performance! Nikita identifies key factors contributing to the downturn, including shifts in player spending behavior, increased competition for user attention from short video services, and the impact of Apple's IDFA depreciation. Pls read more at https://lnkd.in/eRjt49ir

After a drop in 2023 for mobile gaming, Data.ai is forecasting an increase to $111.4 billion in revenue. But it gets better: "The group also predicts that the United States will be the largest driver for spending growth throughout 2024. This seems to be consistent with Newzoo's data which trends towards North America as having the largest spend-to-population ratio in the world." And it just so happens that adjoe has some of the highest quality inventory sources, both globally and in North America! Read more: https://lnkd.in/efaC4q6b #mobileapps #mobilegaming #mobileadvertising

As someone deeply embedded in the mobile gaming industry, the recent update from Omdia highlights a significant moment for in-game advertising, marking the first-ever decline in market value. While this might seem alarming at first glance, it’s important to understand the broader context and future outlook. The challenges stemming from Apple’s ad tracking restrictions on iOS and the natural ebb from the pandemic-driven boom have indeed made their mark. However, every challenge brings with it a wave of new opportunities and growth paradigms. The mobile gaming industry is incredibly resilient and adaptive. As Omdia anticipates, we're on the brink of a recovery this year. The shift to a post-IDFA world is setting the stage for a more robust, diversified advertising ecosystem. Looking ahead, the forecast of in-game advertising revenue potentially reaching $76bn by 2028 is a testament to the long-term strength and adaptability of our industry. I remain optimistic and excited about the future. The key is to stay agile, embrace these shifts, and continue to innovate and engage our players in meaningful ways. Here's to navigating these changes and emerging stronger together! #InGameAdvertising #MobileGaming #GamingIndustry #AdTech #GamingTrends #DigitalMarketing #Innovation #MarketTrends #FutureOfGaming #GrowthPotential

Thanks to Activision Blizzard for this amazing webinar 👍 Awesome event , really love the sharing of the Mom’s impacts in both #Gaming & #Shopping and much agree with the current #mobile gaming environment fits perfectly with Mom🤓 Makes me wonder out of the 3Billion gamers where the upcoming releases of #Web3 games that’s offering financial rewards and govt voting power; in addition to just game play, how will the Mom’s participation on this? 🤔 After all, saving 30% of 50% coupons is a traditional offer to attract shoppers, what if… you shop and start your ownership 😎 not any type of suggestion just an interesting thought flow over my eyes (because that’s really what web3 games is capable of offering 👨🏻💻) Either case there’s going to be lots of games associated with #blockchain rolling in 2024 , let’s see how the market reflect on the diverse campaigns marketing strategies 🌈 NFT Paris upcoming , can’t wait to find out what’s up this year at EU 🥂 Cheers So I just added one of my favor slide in the comment section: 87%Mom are gamer and 47% gamer Mom in USA (I can’t really say this but in some way: Having a Gamer Mom is actually cool 🆒haha 😁)

To reach Latin America's 8.4 billion dollar online gaming market and its more than 316 million gamers, offering the online experience they expect is fundamental. So how do they expect and prefer to pay online? We deep-dived into this in our latest white paper and now, in this new infographic, bring you the highlights regarding the favorite payment methods of Latin American gamers and their strong demands for agility and easiness in online payments. Check it out: https://hubs.la/Q024b6JT0

Sound the #bignews klaxon: we've launched a newsletter! It's called 'For the Love of the Game' (FTLOTG for short, which I'm convinced will catch on...), it's about gaming, and YOU should be reading it. Every month, we'll explore best practice, case studies, innovations and insights across gaming marketing and gametech. And we'll let you in on the secrets from our recent award wins in mobile gaming and Fortnite. Why 'For the Love of the Game'? At Livewire, we're passionate about the synergies between brands and gaming. This partnership not only entertains consumers and supports publishers, but also connects brands with the next generation. We believe that if the industrial age was about work, the 21st century is about play – creating value through gaming. Gaming isn't just big; it's massive, surpassing Hollywood and the music industry in size and dominating screen time for Gen Z and Gen Alpha. It represents the fastest-growing sector in media and marketing, essential for brand marketers today. This first issue includes insights from our Next-Gen Attention study on how Gen Z and Gen Alpha interact with digital media, plus updates on awards, partnerships, case studies, and the latest IAB gaming advertising guidelines. You can check it out on our website at the link below👇 https://lnkd.in/g4WJCdMN And sign up here if you want to get the next issue hot off the press straight into your inbox 📥👇 https://lnkd.in/gpvMfJAn Enjoy 💛 🎮 #gaming #advertising #marketing #fortnite #roblox #mobile

💡 FUN FACT: Analytics are at the core of mobile gaming's rapid success. It transforms raw data into invaluable insights that drive player engagement and revenue. Analytics allow developers to delve deep into player behavior and preferences. By analyzing how players interact with a game, developers can discern which features are hits and which might need refinement. This is crucial for player retention. 📈 So how did analytics cause the mobile games market to skyrocket? A game company's main focus is attracting players and optimizing monetization strategies. Analytics allow developers to determine which monetization tactics work best. Whether it's through in-app purchases or ad placements, they can maximize revenue potential. 💬 Want to learn more? Check out this article from Telemedia Online https://lnkd.in/eCQeCviy #analytics #mobilegaming #mobilemarketing #mobileappdevelopment #article #developers

Did you know?: 1 in 5 gamers are women with children! Shocked? Check out more facts that may surprise you in ABM’s latest deep dive on this key audience!

User Acquisition spend as a share of 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 is decreasing, which means that developers must drive more revenue from existing players. 𝐏𝐥𝐚𝐲𝐞𝐫 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 has become far more important, and a key component in securing loyalty lies in the 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 of Support interactions. We're excited to share 5CA’s comprehensive study revealing how high 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐥𝐚𝐲𝐞𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐬 𝐢𝐧-𝐠𝐚𝐦𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 such as retention, engagement, monetization and ultimately 👉 Player Loyalty and LTV. Download the full report below to learn more! #Customerexperience #CX #Gaming #Data