As Wimbledon kicks off this week, it's not just the tennis that's capturing attention. The tournament's out-of-home (OOH) and digital out-of-home (DOOH) campaigns are set to make an even bigger impact than last year, with 92% of ad inventory already sold, a 7% YoY increase according to ESPN. JCDecaux, a major OOH media owner, holds inventory near railway stations close to the venue and on roadside billboards, including digital screens with programmatic capabilities. This will allow brands to create timely, context-aware campaigns that resonate with tennis fans. Major sporting events like Wimbledon and the upcoming Summer Olympics should remind us of the unique advantages of being able to blend physical spaces and real-world interactions with digital innovation. I’m excited to see how brands leverage these opportunities to create immersive experiences that purely digital campaigns can’t match. But we should keep in mind that winning hearts and minds in advertising isn't just about being everywhere - it's about being memorable where it matters most. #Wimbledon2024 #DOOH #CreativeAdvertising https://hubs.li/Q02FnFy50
Alex Merutka’s Post
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☀ Last week marked the first official day of #summer, meaning extended daylight hours, more outdoor activities, and summer events like #Wimbledon and the #2024Olympics. For brands, this marks an exceptional time to reach and connect with your audiences through Out-of-Home #advertising around these events. Tap into the summer hype and score big results with your OOH ads. 🤩 Read more about the impact of summer on your OOH ad strategy, from The Drum: https://lnkd.in/dAjjwDfW #ooh #oohadvertising #summer #advertising #marketing #movingOOH #stationaryOOH #digitalOOH
Suns out, ads out - why OOH is blazing a trail this summer
thedrum.com
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🌟 Success Story: Loterie Romande x Displayce x Gamned! Discover how we promoted JouezSport - a Loterie Romande product - with #DCO (Dynamic Creative Optimisation) and #programmatic DOOH. The strategy leveraged audience context and environment to adapt creatives in real time with updated sport odds. "The dynamic web and DOOH displays add dynamism to the brand and the product. People in contact with these touchpoints have real-time information on the match of the day and the associated odds. This enables us to produce branding campaigns with an up-to-date message and a call-to-action for punters" shares Caroline LE GALL THEVENIN, Marketing Group Product Manager, Loterie Romande. Key results: ✨ 276K plays ✨ 2 742K DOOH impressions ✨ And other key results JCDecaux, Clear Channel Outdoor, Neo Advertising GmbH, Goldbach Neo OOH AG, VIOOH, Broadsign 📖 Read the story: https://lnkd.in/gfjBVEUD
How to promote JouezSport with DCO and programmatic DOOH?
displayce.com
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Who else is buzzing for the summer of sport?! Clear Channel UK has launched their latest sporting summer playbook proving that Out of Home advertising is an effective tool for branding and activation. The research showcases how brands that advertise around sporting occasions can inherit the events' core values, integrate them into their own identity, and increase brand usage. Within the sporting summer playbook, you'll learn everything that your brand needs to be the MVP this summer: 🏅 How brands can score big by inheriting the event's core traits as their own. 🏅 How OOH advertising can transform consumers’ brand perceptions to stand out as fan favourites. 🏅 How fostering emotional connections can impact consumer choice, influencing brand usage. Make the winning play with Out of Home advertising! 🎾 https://okt.to/oek6NE #OOH #DOOH #PlatformForBrands
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Who else is buzzing for the summer of sport?! Clear Channel UK has launched their latest sporting summer playbook proving that Out of Home advertising is an effective tool for branding and activation. The research showcases how brands that advertise around sporting occasions can inherit the events' core values, integrate them into their own identity, and increase brand usage. Within the sporting summer playbook, you'll learn everything that your brand needs to be the MVP this summer: 🏅 How brands can score big by inheriting the event's core traits as their own. 🏅 How OOH advertising can transform consumers’ brand perceptions to stand out as fan favourites. 🏅 How fostering emotional connections can impact consumer choice, influencing brand usage. Make the winning play with Out of Home advertising! 🎾 https://okt.to/9awWEU #OOH #DOOH #PlatformForBrands
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Who else is buzzing for the summer of sport?! Clear Channel UK has launched their latest sporting summer playbook proving that Out of Home advertising is an effective tool for branding and activation. The research showcases how brands that advertise around sporting occasions can inherit the events' core values, integrate them into their own identity, and increase brand usage. Within the sporting summer playbook, you'll learn everything that your brand needs to be the MVP this summer: 🏅 How brands can score big by inheriting the event's core traits as their own. 🏅 How OOH advertising can transform consumers’ brand perceptions to stand out as fan favourites. 🏅 How fostering emotional connections can impact consumer choice, influencing brand usage. Make the winning play with Out of Home advertising! 🎾 https://okt.to/TWjgEm #OOH #DOOH #PlatformForBrands
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Who else is buzzing for the summer of sport?! Clear Channel UK has launched their latest sporting summer playbook proving that Out of Home advertising is an effective tool for branding and activation. The research showcases how brands that advertise around sporting occasions can inherit the events' core values, integrate them into their own identity, and increase brand usage. Within the sporting summer playbook, you'll learn everything that your brand needs to be the MVP this summer: 🏅 How brands can score big by inheriting the event's core traits as their own. 🏅 How OOH advertising can transform consumers’ brand perceptions to stand out as fan favourites. 🏅 How fostering emotional connections can impact consumer choice, influencing brand usage. Make the winning play with Out of Home advertising! 🎾 https://okt.to/mtMl3o #OOH #DOOH #PlatformForBrands
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#OOH & #social - the dynamic synergy that amplifies brand presence across both spheres of influence. #OOHAdvertising #SocialMediaMarketing #DigitalOutreach #OfflineToOnline #BrandVisibility #OOHStrategies #SocialReach #BeyondTheScreen #OOHImpact
Taylor and Travis? Nah, OOH and Social are the New Power Couple
http://oohtoday.com
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Who else is buzzing for the summer of sport?! Clear Channel UK has launched their latest sporting summer playbook proving that Out of Home advertising is an effective tool for branding and activation. The research showcases how brands that advertise around sporting occasions can inherit the events' core values, integrate them into their own identity, and increase brand usage. Within the sporting summer playbook, you'll learn everything that your brand needs to be the MVP this summer: 🏅 How brands can score big by inheriting the event's core traits as their own. 🏅 How OOH advertising can transform consumers’ brand perceptions to stand out as fan favourites. 🏅 How fostering emotional connections can impact consumer choice, influencing brand usage. Make the winning play with Out of Home advertising! 🎾 https://okt.to/roySxw #OOH #DOOH #PlatformForBrands
VC, board member, chief growth officer | Led mobile frontiers in ecomm, games, creator IP, tv streaming, monetization | #1 ad spender FB & Google | #1 Shopping app worldwide 3 yrs
3wWhat happen last year?