Founder, CMO, Brand and Growth Marketing Leader - B2B | B2C. Author, Musician @njcartermusic
Great to share a platform with the brilliant Greg Carroll in our latest #PlayableFutures article, exploring the opportunity and evolution of #brands, #advertising and the games ecosystem. With so many of a brand’s #consumers playing #games in one form or another, there are many creative ways for brands to show up - beyond just native ads. One key component of success for brands, is to ensure a deep understanding the space itself. The interplay between people who play, the games themselves, the channels and places they spend time - hanging out, playing, building, creating, relaxing, chatting... If a brand can find ways to add value to those experiences, building relationships with people who play over the long term, then there is everything to play for. Here’s a nice nugget from Greg on the subject: "We really could see games become something of a foundational focus for ad #agencies and brands. And honestly, that's really exciting to think about, because that will unlock a lot of the potential here, for games to monetise, be able to reinvest into the #content and flourish, and for brands to engage audiences." Diva Agency Ukie Amazon Web Services (AWS) (our series sponsor) Activision / Activision Blizzard Media Will Freeman (writer and editor of Playable Futures) https://lnkd.in/edFUe8vS
