Been an incredible few days in Cannes so far! Yesterday at #CannesLions2024, Google’s VP of Ads Vidhya Srinivasan and Creative Director Alexander Chen spoke about AI and creativity on the main stage. Some of the highlights for me were: 💡Interest in AI application is growing rapidly. Last year may have been all about the WHAT of AI, but this year is all about the HOW. Over the last 12 months, search interest in "how to use AI" has increased four times as much as search interest in "what is AI" in the US. 💡AI is here to unlock enormous potential with incredible scale, speed, and precision. Read more below! #GoogleBeach #CannesLions24
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If last year was about "what is AI," this year is all about "how can I use AI?" In the past 12 months, search interest in "how to use AI" has increased 450% in the U.S. and 350% in the EU. That’s a smart question to ask. As AI technologies improve and come into wider use, your creativity, your strategic thinking, and your ability to use these tools will be the difference maker. It's an exciting time to be a creative experimenting with AI. New models like Gemini are multimodal, which means they can reason across text, code, images, audio and video. On stage at Cannes Lions International Festival of Creativity, Google Creative Lab Director Alexander Chen showed how simply playing with AI can generate an infinite universe of ideas. He showed some examples of how Google creatives are leading the way. https://lnkd.in/gfPfwuEc #digitalmouth #AIadvertising #futureofadvertising
The AI Era: Expanding marketing and creative potential
blog.google
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#GoogleAds #GoogleinEurope The AI Era: Expanding marketing and creative potential: How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.
The AI Era: Expanding marketing and creative potential
blog.google
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How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.
The AI Era: Expanding marketing and creative potential
blog.google
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MIS Officer | Generative AI Enthusiast | Listener | Self-Improver | Intellectual explorer | Self-Driven Learner
🚀 Exciting times in the AI era! Debbie Williams highlights the transformative impact of AI on marketing and creative activities. The future is bright with AI driving innovation and efficiency. #AI #Marketing #Creativity #Innovation #FutureOfWork #DigitalTransformation #ArtificialIntelligence #TechTrends
Vice President and Managing Director of @GoogleUK & Ireland; Excited to be back in the UK, helping people achieve their ambitions, big and small, through high impact technology.
#AI took centre stage at Cannes Lions International Festival of Creativity last week; My favourite talk was Google’s VP of Ads Vidhya Srinivasan on how marketers' roles will evolve as AI: 💡 Helps us ideate, create, and expand our reach 🚤 Works at speed and scale 👩 Creates more space for what makes us fundamentally human: curiosity and empathy To learn more about AI’s potential to supercharge marketing and creativity, check out her blog post https://lnkd.in/eZyUB92b #GoogleBeach #CannesLions24
The AI Era: Expanding marketing and creative potential
blog.google
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How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.
The AI Era: Expanding marketing and creative potential
blog.google
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Vice President and Managing Director of @GoogleUK & Ireland; Excited to be back in the UK, helping people achieve their ambitions, big and small, through high impact technology.
#AI took centre stage at Cannes Lions International Festival of Creativity last week; My favourite talk was Google’s VP of Ads Vidhya Srinivasan on how marketers' roles will evolve as AI: 💡 Helps us ideate, create, and expand our reach 🚤 Works at speed and scale 👩 Creates more space for what makes us fundamentally human: curiosity and empathy To learn more about AI’s potential to supercharge marketing and creativity, check out her blog post https://lnkd.in/eZyUB92b #GoogleBeach #CannesLions24
The AI Era: Expanding marketing and creative potential
blog.google
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It’ll take time to figure out how to make Generative AI helpful for everyone. In many cases, we will need to experiment and learn to get to the right answers together and there are tools ready for you to play with now. Example of such tools is AI Illustwitter: The tool will help you explore ideas fast and help you scale them, enhancing creativity and performance together. For marketing, this means moving from one key visual to a universe of brand and creative assets — all created by you, with help from AI Illustwitter: https://lnkd.in/gkrwigFz #generativeai #aiillustwitter #creativedesign #marketing #aiart #aiimageediting https://lnkd.in/difnPxZW
The AI Era: Expanding marketing and creative potential
blog.google
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Artificial intelligence is reshaping the digital world, with #Google looking to use generative AI to enhance its search engine and leverage the technology to drive deeper engagement with consumers and advertisers alike including the ability to drive onsite personalisation further. But generative AI is just one part of a much larger family of AI technologies. One that has a variety of use cases which can help transform marketing efforts and drive performance. In a recent Advertising Week article, Acceleration’s CTO, David Spencer, explains how marketers can make the most of AI and adopt the technologies best suited to their needs. You can read the full article through the link in the comments below. #AI #artificialintelligence #marketing
AI Comes in Many Shapes and Sizes: Which Ones Are the Best Fit to Transform Your Marketing Operations?
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Artificial intelligence is reshaping the digital world, with #Google looking to use generative AI to enhance its search engine and leverage the technology to drive deeper engagement with consumers and advertisers alike including the ability to drive onsite personalisation further. But generative AI is just one part of a much larger family of AI technologies. One that has a variety of use cases which can help transform marketing efforts and drive performance. In a recent Advertising Week article, Acceleration’s CTO, David Spencer, explains how marketers can make the most of AI and adopt the technologies best suited to their needs. You can read the full article through the link in the comments below. #AI #artificialintelligence #marketing
AI Comes in Many Shapes and Sizes: Which Ones Are the Best Fit to Transform Your Marketing Operations?
groupm-share.com
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The marketing landscape is rapidly evolving, and AI is emerging as a powerful game-changer. Integrating AI into various tasks, from content creation to data analysis and personalization, is becoming increasingly common. This shift promises to revolutionize the way we engage with customers and drive sustainable growth. What are your thoughts on AI in Marketing? share your experiences and insights! P.S. Image is generated with AI #AI #marketingtrends #AImarketing
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So amazing how you can put AI to work for you!