Alec Haase’s Post

🎄Boosting Sales this Holiday Season with Customer Data!🎄 As we approach the holidays, retail is gearing up for significant growth! 🛍️🔥 But with consumers seeking value and captivating narratives, how can retailers stand out? In our latest blog, VP of SEA, Ben Moreau shares his top-five strategies on harnessing customer data for a standout holiday season: 🎁 The importance of early and strategic outreach 🎅 Techniques to re-engage last year's shoppers ✨ Insights into unique buying behaviors: 'Gifters' vs 'Self-Rewarders' 🎉 Distinguishing 'Core Customers' from 'Discount Junkies' ☃️ Strategies to nurture those festive first-timers into loyal patrons Read here: https://lnkd.in/gFCGAib7 #holidayshopping #holidayseason #CDP #CDXP

I wrote this blog in March and forgot to post it here when we first published it on our page🙄 Here it is, providing valuable insights into the key benefits of Retail Media Networks, and ranking (according to stats, not me) the top RMNs to follow in 2024 📝 #retailmedianetworks #digitalretail #innovativeretail #data #promotions

Are You Ready for the Future of Shopping? Did you know that 85% of all shoppers in North America abandon brands due to poor experiences? @Join Netcore's exclusive webinar, "The State of E-commerce & Retail 2024," to learn how to meet shopper demands and more. Date: June 18th Time: 10 AM PST | 1 PM EST Register Now: https://bit.ly/3wEmwYN What You'll Gain: -An understanding of the pivotal trends shaping e-commerce and retail in 2024. -The benchmarks that set new industry standards and factors influencing customer decisions today. -The strategies to stay ahead and meet your customers' ever-changing needs. With insights from industry experts @Robin Lee (Yotpo) and @Scott Perry (Worldwide Golf Shops), you'll uncover strategies to address rising customer acquisition costs and thrive in today's dynamic market. Register today! #EcommerceMarketing #MarketingCampaigns #Marketing #Conversion #DataAnalytics #MobileMarketing #DigitalMarketing

The Hidden Profit Power of Retail Loyalty Cards Fascinating read in the Investors' Chronicle about the surging profitability of retail loyalty cards! These programs are no longer just about offering points for discounts. Supermarkets are leveraging the data collected to unlock a goldmine of customer insights. The article highlights how: 🔵Targeted advertising: Loyalty card data allows for highly targeted in-store and online promotions, boosting sales and advertising revenue. 🔵Personalized pricing: Stores can tailor pricing strategies based on customer data, maximizing profit margins. 🔵Deeper customer understanding: Insights into buying habits can inform product placement, inventory management, and even new product development. 🔵As a result, retailers are seeing significant ROI from their loyalty card programs. The IChronicle predicts a doubling of advertising spend within retail media platforms in the next few years! #retail #customerloyalty #dataanalysis #retailmedia #marketing #IChronicle

Navigating the Post-Peak Period: Strategic Planning for eCommerce Success As we quickly approach the end to another peak season, it's time for brands & retailers to shift gears and plan for the next chapter. Here are some key strategies to ensure a smooth transition: 📊 Reflect and Analyse: Dive into the data from the peak period. What worked well? What can be improved? Use insights to refine your strategy for the upcoming months. 🛒 Inventory Management: Take stock of your inventory. Identify top-performing products and ensure sufficient stock for ongoing demand. Consider clearance sales for seasonal items. 📣 Engage Your Audience: Keep the momentum going by staying connected with your audience. Share highlights from the peak period, express gratitude, and tease upcoming releases to maintain excitement. 📈 Plan Promotions: Craft strategic promotions to keep the momentum alive. Consider loyalty programs, exclusive discounts, or bundles to entice customers during the post-peak period. 💬 Seek Feedback: Reach out to your customers for feedback on their peak season experience. Use their insights to enhance customer satisfaction and loyalty. 🚀 Let's turn the end of the peak period into a launchpad for ongoing success. How are you gearing up for the post-peak phase? Share your strategies below.👇💬 #EcommerceStrategy #PostPeakPlanning #RetailSuccess 

📈 Don’t get overwhelmed by data! 📈 What does the future of retail media networks hold for customer data? Customers want value in exchange for their data. This could be: 👉 Coupons 👉 Loyalty programs 👉 Other perks IDC Retail Insight’s VP of Research Ananda Chakravarty tells all! Access the full session here: https://my.ugc.bz/Y4O5A8 #BVsummit #advertising #retailmedia #findyourbazaarvoice

5 ways to use zero-party data (that improve conversions for retailers)🛍️ 1: Make every interaction add value 🎁 Zero-party data provides value by understanding customers on a deeper level to create experiences and products that better meet buyer needs. 2: Discover more about your high value customers 🔎 By gathering zero-party data, you can leverage customer insights to understand exactly who is browsing your website (and other channels) and what they are looking for to tailor the experience to them. 3: Comply with data protection regulations 💼 Instead of using passive opt-in forms, zero-party data requires consumers to actively provide consent, usually in exchange for something they value, like discount codes, product recommendations, or loyalty rewards. 4: Gain high-quality data 📈 When you collect zero-party data, you are directly asking your audience for their information, leaving no room for assumptions or inferences. 5: Align to consumer purchasing habits 🛒 Collecting zero-party data supports product selection, helping shoppers choose the right product the first time, which can help curb the growing trend of returns and increase customer satisfaction. In short, with zero-party data, you can gain complete visibility into individual customer preferences to provide personalised experiences that leave customers satisfied, while ensuring opt-in compliance. What others would you add to the list? Explore more in our latest blog. 🔎 bit.ly/3KrvV8W Follow us for more on zero-party data, gamification, and retail marketing. #ZeroPartyData #retail #retailmarketing

5 ways to use zero-party data (that improve conversions for retailers)🛍️ 1: Make every interaction add value 🎁 Zero-party data provides value by understanding customers on a deeper level to create experiences and products that better meet buyer needs. 2: Discover more about your high value customers 🔎 By gathering zero-party data, you can leverage customer insights to understand exactly who is browsing your website (and other channels) and what they are looking for to tailor the experience to them. 3: Comply with data protection regulations 💼 Instead of using passive opt-in forms, zero-party data requires consumers to actively provide consent, usually in exchange for something they value, like discount codes, product recommendations, or loyalty rewards. 4: Gain high-quality data 📈 When you collect zero-party data, you are directly asking your audience for their information, leaving no room for assumptions or inferences. 5: Align to consumer purchasing habits 🛒 Collecting zero-party data supports product selection, helping shoppers choose the right product the first time, which can help curb the growing trend of returns and increase customer satisfaction. In short, with zero-party data, you can gain complete visibility into individual customer preferences to provide personalised experiences that leave customers satisfied, while ensuring opt-in compliance. What others would you add to the list? Explore more in our latest blog. 🔎 bit.ly/3KrvV8W Follow us for more on zero-party data, gamification, and retail marketing. #ZeroPartyData #retail #retailmarketing

Brands are turning to loyalty programs to better understand their customers. This is largely due to consumer data opportunities, as 87% of Americans are willing to share data through loyalty programs in exchange for personalized rewards and brand experiences. Through loyalty programs, brands can ethically source consumer data to power their marketing efforts. #loyaltyprograms #data #marketing

Are you aware of the significant impact loyalty programs have on businesses? Explore the latest findings with our 2024 Consumer Loyalty Whitepaper, a collaborative effort with Pureprofile that investigates how loyalty programs influence consumer behaviour. Interested in downloading the whitepaper? Click here for more details: https://lnkd.in/gKp2pg3t Looking for customised insights on consumer behaviour for your company? Please contact Anastasia Lloyd-wallis at anastasia@retaildoctor.com.au to set up a consultation. Anastasia Lloyd-wallis Pureprofile Ebeltoft Group Brian Walker Retail Doctor Group #consumer #consumerloyalty #marketresearch #loyaltyprograms #australia #australiaretail #retail"