AJ de Montjoie - CMktr, MCIM’s Post

Responsible for marketing a smaller brand? 👀 Lacking confidence or skills for building a brand strategy? 👀 Want quality strategic training at a price which fits your budget? 👀 Developing a brand or marketing strategy should not be a discipline solely owned by large brands, it’s also critical for smaller brands to work smarter and grow faster. Unfortunately, c.70% of small business marketers have no formal training in brand strategy, lacking the skills and confidence to implement a great strategy. 👈 Working as a strategic marketing and brand consultant for more than 20 years, I’ve successfully helped more than 100+ smaller brands to mitigate investment risk and make smarter strategic choices by utilising my proven brand strategy tools, techniques and roadmap. 📈 Now marketers at all levels of seniority can access my Brand Strategy Masterclass online - it’s the pinnacle of everything I’ve learnt and has been specifically developed to equip brand and marketing managers working with SMEs and limited budgets, with the ultimate strategic roadmap to grow a brand in any sector. 🎯 With 4 on-demand modules and 2 live sessions over 5 consecutive weeks, you’ll learn exactly how to create a solid strategy, building your knowledge across proven tools and techniques which will be instrumental in helping your smaller brand to grow, including market research, customer journey funnels, segmentation and targeting, positioning, brand codes and more. Your Masterclass will culminate in week 6 with the chance to put your skills to the test inside the world's most advanced brand strategy simulator, BrandPRO, as used in Mark Ritson’s miniMBA in Brand Management and by leading MBA business schools worldwide. 🤛 Tailored for smaller brands, suitable for: ✅ Marketing and Brand Managers.  ✅ Marketing and Brand Consultants.  ✅ Founders and Entrepreneurs. How you will benefit: ✅ Developed exclusively for smaller business marketers.  ✅ Learn how to build a strategy on limited resources.  ✅ Discover strategic tools and techniques you can easily utilise.  ✅ Experience the world's most advanced brand strategy simulator. Some recent graduate testimonials: “I’ve worked with several brand consultants over the years, and I can safely say that Carl’s strategic knowledge and expertise is second to none”. 😊 “I've always struggled with how to build a strategy, but no more. The course modules flowed well and the simulator at the end was scarily-addictive!” ☺️ “Being a non-marketer, I was a little concerned that the course would be over 😊my head, but I needn’t have worried. Carl has a knack of simplifying the complex and making it relevant…5 stars!” 👉 Pre-register your interest for my next course (starting in September) on my website, and you’ll receive an exclusive early bird price to become a certified BrandPRO. 👈 Course participant numbers are strictly limited to keep them small, interactive and highly supportive, so grab your place now.

👀 Are you a marketer working for an SME brand? Do you want to develop your brand strategy planning skills? 👀 Developing a brand or marketing strategy should not be a discipline solely owned by large brands, it’s a critical process for SMEs too, but as most marketers have no formal training in strategy development, they lack the skills and confidence to implement. Working as a strategic marketing and brand consultant for more than 20 years, I’ve successfully helped more than 100+ smaller brands to mitigate their marketing investment risk by ensuring smarter, more informed strategic choices were made, utilising my proven brand management tools, techniques and roadmap. 🎯 👉 Now SME marketers can access my affordable Brand Strategy Masterclass - it’s the pinnacle of everything I’ve learnt and has been specifically developed to provide brand managers and marketers working with SMEs and limited budgets, the ultimate strategic roadmap for growing a brand in any sector. 👉 With 4 on-demand modules and 2 live sessions over 6 consecutive weeks, you’ll build your knowledge on a range of proven tools and techniques which will be instrumental in helping your smaller brand grow faster, including market research, customer acquisition funnels, segmentation and targeting, positioning, brand codes and more. Who is it aimed at: ✅ Marketing and Brand Managers.  ✅ Marketing Directors and Heads. ✅ Marketing and Brand Consultants.  ✅ Marketing Agency Client Services.�� ✅ Founders and Entrepreneurs. How will you benefit: ✅ Content has been developed exclusively for smaller brands.  ✅ Learn how to build a professional strategy on limited resources.  ✅ Discover strategic tools and techniques you can easily utilise.  ✅ Live FAQs and private groups to stimulate peer conversations. ✅ Experience the world's most advanced brand strategy simulator test. Some recent masterclass graduate testimonials: 😊 “I’ve worked with several brand consultants over the years, and I can safely say that Carl’s strategic knowledge and expertise is second to none.” “I've always struggled with how to build a proper strategy, but no more. The modules flowed well and the simulator at the end was scarily-addictive!” 👉 Your Masterclass training will culminate with the chance to put your new skills to the test in our BrandPRO strategy simulator experience, the most advanced of its kind, currently used by leading MBA business schools worldwide, and Mark Ritson’s miniMBA in Brand Management. 📈 👉 Pre-register your interest (free) for my next masterclass programme (which starts 29th April) and you’ll receive an exclusive early bird price to learn your tradecraft and become a certified BrandPRO. Groups are strictly limited in numbers to keep them small, interactive and more supportive. #brandstrategy #marketingstrategy #marketingtraining 👇 Find out more on the video and links in the comments👇

There's a demand generation idea that brand marketing is simply having people know who you are, and that demand creation is the second leg of that race to get them to see you as the primary solution. It's been commented on my posts and broadly supported, and I personally think it's a very flawed concept. Why create an intentional silo between these two functions? I can see no benefit to that act except to solve the boundary problem that demand generation has developed. Demand creation needs clear constraints because it's too often blurred into everything else that marketing does. But, more than that, there are some major risks that come along with this delineation: 1. What if one function is missing? In my experience, there are far more teams with a demand generation function than there are with both brand marketing and demand gen. Which, by this logic, would imply that there is a whole lot of marketing that's telling people who don't know you why you're better than the brands they do know. It means demand gen without a brand marketing counterpart would be an ineffective effort, because recognition a prerequisite to demand gen success. 2. Why create recognition without solution association? There's little value in creation of brand recognition in a silo, just to have people recognize your logo in an aided awareness test and maybe some general idea of what you do, and then following it up with some demand creation work. That's like building a department store and only getting someone else to figure out where the emergency exits should go after it's done. Not only is there risk that it might be too far gone in the wrong direction before the association work comes into play, but it adds a major and unnecessary delay in time-to-value. I'd have to assume the argument against this point is to say they should happen simultaneously, but again - why should this be done in siloed efforts? That creates complexity and risk that didn't need to be there. This feels like marketing separation for ulterior reasons. This division of brand marketing is like the Judgement of Solomon. Brand marketing is an umbrella of activities because of their interdependence. Separation of this simply because it helps a narrative doesn't help marketing.

𝗖𝗵𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝘀 𝗻𝗼 𝗺𝗲𝗮𝗻 𝗳𝗲𝗮𝘁, 𝗯𝘂𝘁 𝘄𝗵𝗲𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲𝗱 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗮𝗻 𝗶𝗺𝗺𝗲𝗻𝘀𝗲𝗹𝘆 𝗿𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. Throughout my time in the industry, I've seen talented marketers at all levels grapple with the demands of their evolving roles. From Assistant Brand Manager to CMO, each stage of the journey brings new challenges and responsibilities. A common question I often receive is, "At what level will my job finally be 100% strategy?" My answer: "Well, never." Brand management isn't about fitting neatly into a strategic box. It's about a dynamic blend of thinking, doing, managing, and leading. At the ABM level, it's about 'doing' - mastering analysis and demonstrating leadership potential. As a Brand Manager, you 'own' your brand plan and stretch your strategic thinking muscles. However, this stage often sees professionals struggle with their first direct reports - a crucial learning curve. As a Marketing Director, your role becomes more about leadership and management. It's your task to inspire and empower your team to achieve greatness. At the CMO level, you're called upon to create a vision and hone the skills of your team while driving business results and maintaining processes. Embarking on or navigating through this journey? Our detailed guide offers a roadmap to success in your brand management career. Let's journey together - https://lnkd.in/eaPTwGfc If you're looking for a marketing book that is actually written by a marketer, I wrote my 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 to show how to build a brand that consumers will love. At the heart of our book is how to think, define, plan, execute, and analyze. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics and finance 101 for marketers. To order Beloved Brands on Amazon https://lnkd.in/ep2W_Nh5 on Rakuten Kobo: http://ow.ly/YCcy50DYEdB or on Apple Books: http://ow.ly/xPJA50DYEdF For 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, https://lnkd.in/eiAvATa8 And for 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 https://lnkd.in/eM-Ta83z We are so excited to see so many great reviews of our book, with 𝟴𝟲% 𝗴𝗶𝘃𝗶𝗻𝗴 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴. #MarketingCareer #BrandManagement #CareerGrowth

I can’t believe I have to pen this post but let me explain the difference between brand marketing and product marketing to the cannabis industry - Brand marketing is your personality. It’s the thing that sets you apart and makes you likable to consumers. It’s the Reason To Believe. The best brand marketing is rooted in storytelling. The purpose is to surprise and delight your chosen consumers and engage them in your narrative. There shouldn't be a callout for something to buy. Did you know that “Jeeter” is Florida slang for a pre-roll? I didn’t until Jeeter branded it <- This is a prime example of brand marketing. Putting a logo on something is 1% of the job, the remaining 99% of brand marketing should be centered around storytelling and experience. Product marketing focuses on marketing the product that’s being sold. It's pretty straightforward. Think features and benefits. Minor cannabinoids, flavours, infusions, etc….these are product specifics, not reasons to believe. When Jeeter talks about the flavours in their pre-rolls <- this is product marketing. Another hot tip - price is neither a feature or a benefit (if you have a real brand). It’s only relevant when you’re selling an unbranded commodity or a brand that has no consumer resonance. The only way to win (long term) is to build a brand to sell your products. You need the push and pull of brand versus product marketing to build your tribe to win their dollars.

𝗖𝗵𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝘀 𝗻𝗼 𝗺𝗲𝗮𝗻 𝗳𝗲𝗮𝘁, 𝗯𝘂𝘁 𝘄𝗵𝗲𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲𝗱 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗮𝗻 𝗶𝗺𝗺𝗲𝗻𝘀𝗲𝗹𝘆 𝗿𝗲���𝗮𝗿𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. Throughout my time in the industry, I've seen talented marketers at all levels grapple with the demands of their evolving roles. From Assistant Brand Manager to CMO, each stage of the journey brings new challenges and responsibilities. A common question I often receive is, "At what level will my job finally be 100% strategy?" My answer: "Well, never." Brand management isn't about fitting neatly into a strategic box. It's about a dynamic blend of thinking, doing, managing, and leading. At the ABM level, it's about 'doing' - mastering analysis and demonstrating leadership potential. As a Brand Manager, you 'own' your brand plan and stretch your strategic thinking muscles. However, this stage often sees professionals struggle with their first direct reports - a crucial learning curve. As a Marketing Director, your role becomes more about leadership and management. It's your task to inspire and empower your team to achieve greatness. At the CMO level, you're called upon to create a vision and hone the skills of your team while driving business results and maintaining processes. Embarking on or navigating through this journey? Our detailed guide offers a roadmap to success in your brand management career. Let's journey together - https://lnkd.in/eaPTwGfc If you're looking for a marketing book that is actually written by a marketer, I wrote my 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 to show how to build a brand that consumers will love. At the heart of our book is how to think, define, plan, execute, and analyze. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics and finance 101 for marketers. To order Beloved Brands on Amazon https://lnkd.in/ep2W_Nh5 on Rakuten Kobo: http://ow.ly/YCcy50DYEdB or on Apple Books: http://ow.ly/xPJA50DYEdF For 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, https://lnkd.in/eiAvATa8 And for 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 https://lnkd.in/eM-Ta83z We are so excited to see so many great reviews of our book, with 𝟴𝟲% 𝗴𝗶𝘃𝗶𝗻𝗴 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴. #MarketingCareer #BrandManagement #CareerGrowth

🎈 Exciting Opportunity Alert! rstcon to Offer FREE Brand Management for 3 Businesses for 3 Months! 🌟💼 Are you a brand/business owner looking for a brand manager or looking to take your brand to new heights? Look no further! rstcon is thrilled to announce an exclusive opportunity for THREE lucky businesses to receive FREE brand/business management services for an entire 3-month period! 🎉🚀 Here's what this incredible offer entails: 🔸 Comprehensive Brand Assessment: We'll conduct an in-depth analysis of your brand, identifying strengths, weaknesses, and untapped opportunities. 🔸 Brand Strategy Development: Our team of experts will work closely with you to develop a powerful brand strategy that aligns with your goals and resonates with your target audience. 🔸 Creative Content Creation: We'll craft compelling and engaging content that showcases your brand's story, values, and offerings. From captivating social media posts to attention-grabbing visuals, we'll help you stand out in a crowded marketplace. 🔸 Digital Marketing Campaigns: Our digital marketing wizards will create and execute strategic campaigns to boost brand awareness, drive traffic, and generate leads. 🔸 Social Media Management: We'll take the reins of your social media platforms, curating engaging content, responding to inquiries, and growing your online community. 🔸 Performance Monitoring: Throughout the 3-month period, we'll closely monitor the performance of our brand management efforts.  We'll provide you with regular reports, insights, and recommendations to ensure continuous improvement. This exclusive opportunity is LIMITED to THREE BRANDS only, so don't miss out on the chance to skyrocket your brand to success with rstcon expert brand management services! Here's what you need to do to apply: 1️⃣ Click on this link https://lnkd.in/dyuPWD72 to access the application form. 2️⃣ Complete the form. 3️⃣ Submit your application: Once you've completed the form, hit the submit button to send us your application. That's it! We'll carefully review all the applications we receive and select THREE deserving businesses to receive our FREE brand management & Marketing services for 3 months. Don't miss out on this chance to unlock your brand's full potential with rstcon! Don't wait too long! Applications will be accepted until the 20th of July. The chosen businesses will be directly notified. We can't wait to help your brand shine brighter than ever! 🌟💪 #brandmanagement #businessopportunity #rstcon #unleashyourbrand #marketing

📌 How do you build a brand marketing strategy? Crafting a Strong Brand: Strategies for Success in the Digital and Physical World In today's dynamic business landscape, establishing a robust brand presence is crucial for success. Whether online or offline, a well-thought-out brand marketing strategy can significantly impact your business. Let's dive into the essentials of building a strong brand that resonates both in the digital realm and the physical marketplace. ✅ Defining Your Brand Identity → Your brand is more than just a logo; it's the soul of your business. → Begin by clearly articulating your mission, values, and unique selling propositions. → Understanding your target audience is key, their needs, preferences, and behaviors should guide the development of your brand identity. ✅ Crafting a Compelling Brand Story → In the noisy world of marketing, storytelling remains a powerful tool. → Craft a narrative that not only communicates what you do but also why you do it. → Your brand story should evoke emotion and create a connection with your audience, setting you apart from competitors. ✅ Establishing Consistent Brand Guidelines → Consistency is the cornerstone of a strong brand. → Develop visual elements like logos, color schemes, and typography that convey a unified message. → Consistent brand voice and tone across all communication channels reinforce your identity in the minds of your audience. ✅ The Role of Physical Presence → While the digital landscape is dominant, the physical world still holds tremendous marketing value. → Ensure that your brand is visible offline through traditional channels like print, events, and local partnerships. → A cohesive approach to both online and offline channels strengthens your overall brand presence. ✅ Engaging in Public Relations → Building relationships with media outlets, influencers, and local communities contributes to your brand's visibility. → Offline public relations efforts, such as community events or collaborations, can create a positive impact and enhance your brand reputation. ✅ Monitoring Performance Metrics → Adaptation is key to a successful brand strategy. → Regularly monitor performance metrics using analytics tools to assess the effectiveness of your efforts. → Adjust your strategy based on the data to ensure ongoing success in both online and offline realms. In conclusion, a holistic approach to brand marketing is essential for success in today's diverse market. By crafting a strong brand identity, telling a compelling story, and maintaining consistency both online and offline, you can build a brand that stands the test of time. Embrace the power of a well-rounded marketing strategy, and watch your brand thrive in both the digital and physical worlds. P.s. Follow me for more such insights.

𝗖𝗵𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝘀 𝗻𝗼 𝗺𝗲𝗮𝗻 𝗳𝗲𝗮𝘁, 𝗯𝘂𝘁 𝘄𝗵𝗲𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲𝗱 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗮𝗻 𝗶𝗺𝗺𝗲𝗻𝘀𝗲𝗹𝘆 𝗿𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. Throughout my time in the industry, I've seen talented marketers at all levels grapple with the demands of their evolving roles. From Assistant Brand Manager to CMO, each stage of the journey brings new challenges and responsibilities. A common question I often receive is, "At what level will my job finally be 100% strategy?" My answer: "Well, never." Brand management isn't about fitting neatly into a strategic box. It's about a dynamic blend of thinking, doing, managing, and leading. At the ABM level, it's about 'doing' - mastering analysis and demonstrating leadership potential. As a Brand Manager, you 'own' your brand plan and stretch your strategic thinking muscles. However, this stage often sees professionals struggle with their first direct reports - a crucial learning curve. As a Marketing Director, your role becomes more about leadership and management. It's your task to inspire and empower your team to achieve greatness. At the CMO level, you're called upon to create a vision and hone the skills of your team while driving business results and maintaining processes. Embarking on or navigating through this journey? Our detailed guide offers a roadmap to success in your brand management career. Let's journey together - https://lnkd.in/eaPTwGfc If you're looking for a marketing book that is actually written by a marketer, I wrote my 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 to show how to build a brand that consumers will love. At the heart of our book is how to think, define, plan, execute, and analyze. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics and finance 101 for marketers. To order Beloved Brands on Amazon https://lnkd.in/ep2W_Nh5 on Rakuten Kobo: http://ow.ly/YCcy50DYEdB or on Apple Books: http://ow.ly/xPJA50DYEdF For 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, https://lnkd.in/eiAvATa8 And for 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 https://lnkd.in/eM-Ta83z We are so excited to see so many great reviews of our book, with 𝟴𝟲% 𝗴𝗶𝘃𝗶𝗻𝗴 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴. #MarketingCareer #BrandManagement #CareerGrowth

In your brand management career, every level of progression demands a unique set of skills. From an entry-level role to the strategic heights of a CMO, each step is a pivot into a new realm of responsibilities and challenges. One of the most common inquiries I receive is, "When does my role become fully strategic?" My response: "It never does." And that's the beauty of it. In brand management, you're always engaging in a rich blend of analysis, strategy, leadership, and hands-on work. As an Assistant Brand Manager, your focus is 'doing' - analyzing and proving your leadership mettle. As you advance to a Brand Manager, you take 'ownership' of your brand plan, honing your strategic thinking while learning the ropes of managing direct reports. Your ascent to Marketing Director demands more leadership and management - a transition from 'doing' to 'inspiring'. Your task? To motivate your team to reach their zenith. When you reach the CMO strata, it's about vision crafting, nurturing your team's skills, driving business results, and managing processes. Whether you're just stepping onto this path or seeking to navigate its twists and turns, we have crafted a comprehensive guide to steer your brand management career. Join us in this journey - https://lnkd.in/eaPTwGfc If you're looking for a marketing book that is actually written by a marketer, I wrote my 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 to show how to build a brand that consumers will love. At the heart of our book is how to think, define, plan, execute, and analyze. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics and finance 101 for marketers. To order Beloved Brands on Amazon https://lnkd.in/ep2W_Nh5 on Rakuten Kobo: http://ow.ly/YCcy50DYEdB or on Apple Books: http://ow.ly/xPJA50DYEdF For 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, https://lnkd.in/eiAvATa8 And for 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 https://lnkd.in/eM-Ta83z We are so excited to see so many great reviews of our book, with 𝟴𝟲% 𝗴𝗶𝘃𝗶𝗻𝗴 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴. #MarketingCareer #BrandManagement #CareerPathways