Gathered together with @wcsep for a panel discussion on business development strategy at the classic Nickel & Nickel winery of Far Niente Family of Wineries & Vineyards. My favorite discussion points: 🍷Relationships are everything. Build your brand by qualifying your customers and obsessing over their needs with authenticity. That last part is key. 😉 🍷Have a prospecting plan and invest in it 6 months in advance of the slow season. 🍷Know your niche, and if a client is not the right fit, refer them to a better match. . . . #WineBusiness #DTC #Events #MarketingStrategy #BusinessDevelopment
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What a spectacular lineup! Once in a lifetime does one have the opportunity to gather with such an epic group. This is sure to be a remarkable experience!
Just a few seats remain for our Legacy Harvest Dinner on Saturday, August 17, at the Calistoga Estate. This incredible lineup featuring Arietta, Occidental, Ovid and Chefs Duskie Estes and John Stewart is all possible thanks to a shared passion for education. Join us! Tickets are $1,250 to benefit Sonoma Country Day School. Link to reserve: https://lnkd.in/giWEDgHd
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Brand identity drives social media success - more in this week's Welcome Splash!
Social media can elevate brand visibility, foster community and ultimately drive sales through a variety of new tools. For social media marketing to convert, it's essential to establish a clear brand identity that resonates with your target audience. Define what sets your luxury wine apart, whether it's the heritage, unique flavor profiles, sustainable practices or exclusive production methods. Your brand identity will serve as the foundation for all your social media efforts. Read more at dunstancreative.com/blog
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Could we love her more? #Swifty
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Had a blast styling this shoot with Matthew Levy, Ileana Banda-Travagli and Bob McClenahan at Schramsberg Vineyards!
Spent a few days with my friends at Schramsberg/Davies getting some new lifestyle images
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Setting the scene for the real beauty to shine! We recently styled a variety of storylines from a casual picnic on the lawn to a formal dinner at the Victorian House during a 3-day photo shoot with the incredible team at Schramsberg Vineyards and Davies Vineyards. Selecting colors that contrast yet complement the bottles helps keep the focus on the product as captured by the talented Bob McClenahan. ... #Photography #Stylist #Design #TableSetting #WinePhotography
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Leveraging a Customer Relationship Management (CRM) system can significantly enhance luxury wine #marketing by providing deep insights into #customer behavior, preferences and interactions. But a workhorse #CRM is only valuable if you know how to use it. Dive into our latest #WelcomeSplash to learn more. dunstancreative.com/blog
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I started my career in journalism as a features reporter and photo stylist. Creating beauty has been the common theme in all facets of my life, from imagery to storytelling to experiences both professional and personal. Styling photography for #HolidayGifting is especially rewarding because of the meaningful moments we share over the holidays. Setting the tone for togetherness is a task I cherish.
Just a few spots remain for #HolidayGifting photography styling in July and August. Reach us to secure your dates! In the meantime, we're still gushing over the results of our Spring gifting collab with Sara Sanger and Fisher Vineyards featuring fresh cuttings from Juelle Fisher's gardens!
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#Authenticity reigns supreme in social media, and consumers crave #genuine connections with brands. User-generated content (UGC) has emerged as a #powerful #marketing tool, allowing #brands to leverage the creativity and enthusiasm of their customers to amplify their message. For the #wine industry, harnessing #UGC offers a unique #opportunity to showcase products, foster #community #engagement and drive sales. Care to learn more? Check out the latest #WelcomeSplash at DunstanCreative.com/blog
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Thrilled to be working with INIZI Wines! Welcome to the party!!
Excited to officially welcome @inizi_wines to the Dunstan Creative family! INIZI translates to beginnings in Italian, and this artistic label clearly begins in the vineyard. Just 75 cases of this delightful Tocai Fruilano were produced from the 2021 harvest. The ancient Saini Vineyard in Sonoma’s Dry Creek Valley has been producing beautiful fruit for nearly 100 years. Planted as a field blend among Zinfandel, Grenache and Petite Sirah vines, there are just a handful of Tocai Friulano remaining. The vines are sustainably dry farmed and hand trained, labeled and harvested separately to preserve quality and purity in the finished wine. Join us as we take a deeper dive into the story of this fantastic brand, its founders, and the rare wines they produce.
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Founding investor/Owner NWSL Bay FC, Executive Director at California Storm of Sacramento Partnerships & Community Relationships
12moLove this! I totally agree with you that relationships are everything.