Meh Labs has successfully integrated with Chainlink Labs CCIP and sent the first ever cross-chain ad-tech message.
Meh ad-tech is a distribution network enabling brands to target the cross-chain wealth of wallets. Meh ad-tech is made possible by Chainlink Labs CCIP, our cross-chain partner.
Our first cross-chain ad rewards holders of the LINK token. Those with 1 LINK receive 550,000 Meh for signing our ad. Signers with less receive only 50,000 Meh. This simple example demonstrates how we are able to target and capture the wealth of a wallet while progressively rewarding the signer for their attention.
CCIP by Chainlink Labs opens a breadth of novel use cases in decentralized computing. Meh is building on CCIP to attack and disrupt ad-tech, a multi-trillion dollar industry.
General Partner & Head of Digital Assets at White Star Capital
3moI need some swag!