Alberto Hijosa García’s Post

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Partner at Bain & Company

Looking back on our time at #CannesLions2024, we're grateful for the opportunity to have met with marketing leaders from around the world and share perspectives on the many developments transforming modern marketing. Throughout our conversations, we explored three major trends: the impact of generative AI, the balance of brand and performance, and the remarkable power of experimentation at scale. We heard stories of innovation and creativity, as well as serious questions about the best ways to address rising consumer expectations and proliferating channels. We invite you to check out our highlights, which include conversations with leading CMOs at the Festival and a recording of our recent webinar, sharing insights from the event. We hope to see you next year at Cannes Lions! https://atbain.co/45NK8Ho

Incredible insights—generative AI, balancing brand and performance, and scaling experimentation are indeed pivotal in shaping the future of marketing.

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