Anthony Gonsalves’ Post

Hard to believe it's been 2 years for me as an Associate Senior Producer at Maverick Media already...(and nearly 6 years within Keywords Studios as a whole!) Feels like a good time to take a breath and recap some of the awesome stuff I've been a part of with the Mav team during this time: - Designed a resource qualification system for our capture & engine-based suppliers, and led the growth and management of this rapidly-expanding network (and met some friendly faces along the way!) - Built and implemented capture & engine workflow documents, shot trackers and other operational systems to streamline our processes; If our teams aren't solely focused on stressing out over time and costs, there's more headspace to focus on creative problem-solving and let our creatives do what they do best for our clients (besides, whoever said making good trailers needs to be stress-addled?) - Tested the patience of our wonderful CDs and creatives by inputting on our pitch decks and project developments; bringing my experience on that side of the fence to help strengthen the way we speak to our clients and define how we work creatively to get the best we can out of every brief - Brought in new work through existing client relationships (a personal favourite, and something I definitely called home to tell Mum about) incredibly difficult to top a client remembering you fondly for work you've delivered to them in the past - Trained, mentored and upskilled our ever-expanding teams across production, creative and client services for best practice on capture and engine projects, sharing my tools, insight and experience from over the years (to anyone that will listen) - Assisted in assessing and qualifying our projects, ensuring we're always set up with the best possible circumstances to create some kickass content - Finally, I've produced some fantastic trailers, pitch and campaign content in and outside of capture work. To celebrate both my 2 year anniversary (and the height of Spooky Season) here's one of my favourite trailers I led production on this year with the brilliant team over at NACON for Ad Infinitum's launch: https://lnkd.in/ejgQqTVX If you like the sound of what I've been up to with Maverick, are interested in working together (or just want to nerd out over video game trailers with me for a bit) - please don't hesitate to drop me a line. Always happy to chat! Merry Spookmas to all.

𝘏𝘰𝘸 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘛𝘝 𝘢𝘥 🖥 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘨𝘦𝘵 𝘯𝘰𝘵𝘪𝘤𝘦𝘥? Creating a TV ad that will get noticed is not easy. But it's not impossible either. Here are a few tips: • Make sure your ad is visually appealing. • Use clear and concise messaging. • Keep your ad short and to the point. • Target your ad to your ideal customer. Bernard Beacon Marketing Technology, LLC agency can help you create a TV ad that will get noticed and drive results for your business. Contact us today https://lnkd.in/gxYZHc4j to learn more about how we can help you create a TV ad that will get noticed.

𝘏𝘰𝘸 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘛𝘝 𝘢𝘥 🖥 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘨𝘦𝘵 𝘯𝘰𝘵𝘪𝘤𝘦𝘥? Creating a TV ad that will get noticed is not easy. But it's not impossible either. Here are a few tips: • Make sure your ad is visually appealing. • Use clear and concise messaging. • Keep your ad short and to the point. • Target your ad to your ideal customer. Bernard Beacon Marketing Technology, LLC agency can help you create a TV ad that will get noticed and drive results for your business. Contact us today https://lnkd.in/g9GFXNbE to learn more about how we can help you create a TV ad that will get noticed.

What's the secret to a great radio ad? It's all about the three Cs: 🔊 Clarity: Ensure your message is crystal clear. 🎨 Creativity: Make it unforgettable and engaging. 📢 Call to Action: Encourage listeners to take action. Combine these elements, and you've got a winning ad that captures hearts and minds! 🌟 . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #RadioAdTips #AdCrafting #AdvertisingMagic #EffectiveAds #EngageYourAudience #MarketingSuccess

Thank you to the stunning Andrew Dickinson from the Donnelly Group 🙏 for your lovely testimonial on your experience working with CREATIVE 3 MEDIA™ Like anything in life Andrew, preparation and planning are big keys to success on any project and you know your onions 🌰. Big thanks to Christopher McClenaghan and PJ Wallace for the spade work you guys did with Andrew on the preparations ❤️ Also a shout out to AdSmart from Sky and Siroccos favourite son Sam Lewis for all your work leading up to the campaign. To expell a few myths about television and media advert production. 1. Getting on Television 📺 is not expensive. 2. The Geotargeting is brilliant. 3. The media production (The Television Advert) is of the highest order and with some smart splicing and edits, the content created can be used for ad campaigns on all your socials platforms. If you need any further information or unpacking of any of the marketing jargon above, reach out to me or Christopher McClenaghan or one of the team CREATIVE 3 MEDIA™ We are moving quickly towards qtr 2 guys, it's time to shine and show the world how awesome your business is. #marketingstrategy #contentmarketingstrategy #creative3media

🛞 This study by FreeWheel, reveals that viewers' dissatisfaction with ads on connected TV platforms stems not from the ads themselves but from poor delivery practices.  📺Issues like latency, unnatural ad breaks, and ad slates negatively impact viewers' experience and brand perception. The study emphasizes optimizing ad delivery technology to enhance viewer satisfaction and improve brand engagement.  💡Solutions include using advanced ad servers, AI for ad placement, and optimizing supply paths to reduce delivery issues. We would add to choose the right #ssai technology like broadpeak.io

⁉️Do you know about this awesome new technology in the space of advertising which is going to revolutionise the way product placement happens in the content we consume, specially on OTT✅🚀 📳Virtual Product Placement (VPP) is an advertising technique that digitally places branded objects into movie or TV show scenes. 🍿Despite being a billion-dollar industry, current ad rendering tech- niques are time-consuming, costly, and executed manually with the help of visual efects (VFX) artists. 🎞️This tech can place products within the show you are watching after it has been filmed so that means a billboard or a soda can can be strategically placed into a scene even though it wasn't there when the show was filmed 🎬 #adtechnology #marketinganalytics #productplacement #productmarketing #productmanagement

It's a shame. Shame that in 2024, some are not yet able to provide a QoE on CTV Ads on par for what viewers coming from L(inear)TV Ads must expect. Fortunately, solutions do exist ! #Latency and #Homogeneity can be eliminated with #SSAI such as @Broadpeak.io that fit ads and content together. #Break_context can be improved with manual or mechanical strategic placement #Fill_Rate could be maximized if we, at last, embraced #Performance_CTV. In this model, any ad has always an optimal eCPM, calculated as the #Expected_Value. There's thus no need to cap delivery on artificially fixed budgets and negotiated prices.

No matter how great the underlying strategy is, ad creative has a major impact on the performance of CTV campaigns. That's why we're teaming up with experts from Innovid, Spaceback, and Sharethrough to discuss CTV creative best practices. Register for tomorrow’s webinar to get all the details: https://lnkd.in/gMgAt6St Can’t attend? No problem. We'll share the recording and additional resources for upping ROAS with all registrants. #conntectedtv #advertising #streamingmedia

Interesting article on Adverting/Streaming with "Fox To Use Tubi Tech To Power Cross-Platform Ad Sales" I see this as another sign of the walls slowly tumbling down. Across #CTV and for that matter #RMN, I see an ongoing tug of war between walled garden approaches and more open systems (just like we see playing out in Digital). It's not clear cut, but I do see what could be walled gardens (Netflix, Disney, Fox), deriving interesting revenue streams from beyond-the-wall tactics. A nickle from media (like Fox and Tubi), a dollar from a clean room (see Adobe's new RTCDP collaboration), a cut of social media tie-ins, integration with martech journeys, etc. Bit by bit the new ad mediums are seeing how difficult it is to build a closed ad platform / ecosystem and looking to extend their reach through various 3rd parties. I described this in the IDC #CMO futurescape where we predicted: "By 2025, 23% of walled garden vendor revenue will come from indirect sources" I don't know that the Googles, Amazons or Metas will suddenly open the floodgates any time soon.... but there is an undercurrent in the industry nudging towards open tools that are " easy, frictionless and effective"... we'll see where it lands in the coming years. #adtech #walledgardens,