Adriaan Dekker’s Post

Looker Studio has finalized the deprecation of its Search Ads 360 connector!

GA4 - New Big Query Parameters New parameters begin to appear in GA4 tables that are exported to Big Query. Related to attribution: • manual_source_platform • manual_creative_format • manual_marketing_tactic The following parameters are useful for identifying the order in which events are sent when sent in clusters or batches: • batch_event_index • batch_page_id • batch_ordering_id Found by Brais Calvo Vázquez & Simo Ahava

I got this message from a few people that Google is simplifying content targeting. When I saw it I thought, I already have seen this before. And I was right because Brad Geddes shared this screenshot. Maybe this is only for selected accounts, but I have received it before. #PPC #SEA #Ads

YouTube released six new tools designed to enhance the Shorts experience: Auto Layout for Shorts: This tool automatically tracks the main subject in your video, panning, zooming, and cropping dynamically to ensure your Shorts look great when converting longform videos. Text to Speech Narration: Creators can now have their text narrated in Shorts, with four voice options available to add more expression to their content. "Add Yours" Sticker: This interactive sticker allows creators to engage their audience by encouraging them to share related content, creating a community-driven chain of Shorts. Minecraft Effects: In celebration of Minecraft’s 15th anniversary, two new effects—Minecraft Spring and Minecraft Rush—are introduced, allowing users to incorporate themed visuals and mini-games into their Shorts. Stylized Captions: Auto-generated captions can now be added, edited, and customized with different fonts and colors to make Shorts more engaging and accessible, especially for viewers watching on mute. Remix a Remix: Building on existing remix tools, this feature allows creators to remix content that has already been remixed, fostering creativity and collaboration in trends and challenges. These new tools aim to inspire more creation and engagement within the YouTube Shorts community.

New Measurement from third parties Pmax 🚨 Lucien de Sévaux found out that he could now can add a third-party measurement company. Normally you need to make a request for this service, you can do that here: /google-ads/answer/6161966?hl=en #PPC #SEA #Ads

What is the most annoying thing on LinkedIn? Choose your poison wisely 😂

"I'll keep this in mind" "thanks for sharing" "great insights" "insightful" Are these just bad reactions or bots/automated messages? 😂 Which one do you see a lot of the time?

haha, the European Commission Commission posted this picture some months ago 😂 . I have to say this is spot on. Make sure to implement cookie consent guys! Also, know the rules, some examples: - no nudging - chance to retract or accept cookies - only measure if people consent. If you want to implement consent mode or check how I do it, please react with consent and I will send you my video for free. #Cookies #PPC #SEA #Ads #GoogleAds

The podcast with Martin Svilenov is going live soon! Thanks for having me. #PPC #SEA #Ads

Google Play Store is working on a new "interests" section for personalized app recommendations