adQuadrant’s Post

Watching the evolution of paid media optimization has been amazing, starting with impressions, conversions, then ROAS and now Profit. If your DTC brand is struggling with effectively optimizing your campaigns based on profit vs revenue, I recommend this article. Specifically, I will call out ProfitMetrics.io for leading the charge on this topic - their technology optimizes for tPOAS and their dashboards are pretty intuitive. I'm looking forward to seeing how brands utilize this technology and efficiently grow their customer engagement.

Optimize Your CPC Strategy with Ecomax! 🔍💡 Unlock the potential of cost-efficient advertising in e-commerce. Dominate the digital market with Ecomax's targeted CPC optimization services. 🎯 Elevate your business with: 🔑 Keyword Optimization. 📊 Search Analysis. ✨ Engaging Ad Content. Ready to transform clicks into conversions? 🛒💼 Get in touch with Ecomax today! #CPCOptimization #Ecommerce #DigitalMarketingSuccess

Are you maximizing your ad spend with the best Google Ads bid strategies? Explore our latest blog post to unlock the secrets to boosting your profit margins. What you'll learn: 📊 Granular Control with Manual CPC: Understand the power and limitations of manually setting your bids for each keyword. 🔧 Efficient Automation with Enhanced CPC: Learn how this strategy optimizes bids for conversions by combining manual control with machine learning. 💡 Maximize Conversions with Smart Bidding: See how Google’s automated strategies can help you achieve the highest number of conversions within your budget. Choosing the right bidding strategy can transform your clicks into profits, ensuring your ad spend delivers the best return. Check out the article by Shawn H. Assad, MBA, Strategy Lead for Search, Shopping, Display, and Video at adQuadrant, and supercharge your Google Ads strategy today! https://lnkd.in/dv6-ApVu #googleads #ecommerce

A high ROAS is not always a sign of a good campaign. We also need to look at the number of conversions and the cost per conversion. For example, let's say you run a Google Ads campaign for your e-commerce store that sells shoes. Your goal is to generate $150 in revenue for every $10 you spend on advertising. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝟭 has a ROAS of 15, but it only generates 10 conversions. This means that you are spending $15 per conversion. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝟮 has a ROAS of 10, but it generates 20 conversions. This means that you are spending $5 per conversion. In this case, Campaign 2 is the better performing campaign even though it has a lower ROAS. This is because it is generating more conversions and is therefore more cost-effective. 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗿𝗲𝗱𝘂𝗰𝗲 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: 1. Target the right audience 2. Use long-tail keywords 3. Use negative keywords 4. Set a maximum CPC 5. Ad copy optimization I would love to hear your thoughts on how to reduce cost per conversion. #googleads #ppc #googleadsexpert #googleadstips

HOW TO GET ROAS 35 ON GOOGLE? IT´S EASY. First of all, you´ve all heard you get what you pay for, right? It´s almost always true. If you buy an expensive suit, laptop bag or pair of oxford brogues, chances are they´ll stay with you a long time. I got suits that are 10 years old and still looks brand new. 😎 But in the digital marketing business, it´s not always true that you get what you pay for. Take us for instance. We arguably and demonstrably are one of the leading performance marketing agencies in northern Europe, if you view us on the results we create. Our average return on ad spend for all campaigns we run for web shops is more than 15 times ad budget in sales. So if you give us €10 000/monthly, we will give you sales for €150 000 per month. But ROAS differs quite a bit depending on industry, competition and not least what channel you use for your marketing. Google on average delivers faster results. Given a good setup with a solid web shop, good product pictures, a modern design on your web shop, and an easy to use/navigate shop, plus a reasonable price point, we usually can deliver a ROAS on Google even for new advertisers of 5-10 within 2 months, making it a great channel to start with. META on the other hand usually takes a little longer, from 4-6 months to deliver a ROAS from 5-10. With results like this, you can understand why some of the larger agencies charge €2-5 000 per month in retainer. But AdomatIQ Performance Marketing is not like them. Firstly, we started to offer our services to the clients that most need our industry leading expertise but can´t afford to hire a senior Google or META specialist, nor hire one of the larger agencies. We started to help start ups/scale ups or SME:s especially in eCommerce or with a digitalized customer journey. So, we charge from €250 monthly for local campaigns and from €350 for our most advanced setups. Yes, we´re a unicorn. 🦄 🦄 🙌 And what type of results can you then expect? Well, how about this crop from a weekly report from one of Sweden´s larger retail chains we recently started doing Google ads for. And what´s the result? 35 times ad spend in return. 🚀 🚀 🚀 So, you see how easy it is to get 35 in ROAS on Google. Just hire the right agency, that´s all there is to it. 😊 If you wish to explore what we can do for you, book a free consultation on adomatiq.io or reach out to David Nuay.

Expert Guide to Google Ads Costs and How to Maximize ROAS: https://lttr.ai/AUJ6G #GoogleAds #eCommerce

Want to boost your #googleads strategy? 📈 Unleash the transformative potential of Value-Based Bidding in Google Ads. Discover how to: ✅ Enhance bids leveraging real value and ROI. ✅ Optimize the efficiency of your ad spend. ✅ Generate increased conversions and revenue. Stay one step ahead of your competitors and unleash the full power of your Google Ads campaigns. Prepare to take your digital marketing prowess to new heights with Value-Based Bidding! 💪 #roiboost #googlemarketing

Ever wondered why some of your Google Ads seem to hit the mark, while others miss the target by a mile? The secret might just lie in Value-Based Bidding (VBB), a strategy that's changing the game for advertisers by aligning ad spend with actual business value. Let's dive into why VBB could be your golden ticket to boosting ad performance and profitability. Value-Based Bidding (VBB) offers a smarter approach to Google Ads by prioritizing conversions that bring the most value to your business, rather than just aiming for volume. This method contrasts with traditional bidding strategies by assigning monetary values to different types of conversions, allowing the algorithm to chase higher-value outcomes. It's particularly beneficial for ecommerce, where the value of each purchase can significantly impact ROI. However, lead generation advertisers might find VBB challenging due to its advanced nature and the need for a nuanced understanding of conversion value. Despite some skepticism in the PPC community, experimenting with VBB could unveil its potential to optimize ad spend and enhance campaign effectiveness, especially for those with limited budgets or data. Remember, the key to leveraging VBB effectively lies in understanding your business's unique conversion values and aligning them with your ad strategies. Happy Thursday! Casey Jones #GoogleAds #DigitalMarketing #ValueBasedBidding

Google Ads Streamlines Switch to Performance Max: Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max. The post Google Ads Streamlines Switch to Performance Max appeared first on Practical Ecommerce.

The landscape of Pay-per-click Advertising is evolving rapidly, with the global market aggressively expanding by 2026. But what’s driving this growth? Find out with the Market Research Guru’s latest report. From understanding the top industry players to unraveling market dynamics, this study is a treasure trove for anyone invested in PPC. Get a grip on current trends, market capacities, and the transformative industry structure. https://lnkd.in/gpvyKnmb #GoogleAdscampaigns #seowebsites #conversiontracking