Navigating the CTV / OTT publisher matrix can be challenging. So, let's start with the basics. What is the difference between an open and closed environment? The critical difference lies within the content offerings and delivery models. For example, Netflix is a closed on-demand streaming platform focused on curated content without live TV. On the other hand, Hulu Live TV and YouTube TV offer a more open environment by combining on-demand streaming with live TV channels and real-time broadcasts, including advertisements during live programming. Want to dive deeper? Download our resource today and dominate the publisher matrix tomorrow. https://lnkd.in/gVS-vWYC #DV360 #CTV #ConnectedTV #OTT #ProgrammaticAdvertising
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Just like anything in digital marketing, Performance Max campaigns are not one-size-fits-all. So when Global Healing came to us to diversify and reach new audiences beyond customer loyalty, here's what we did. The Challenge: Despite accumulating a substantial and loyal customer base over 25 years, Global Healing faced the challenge of sustaining growth in a highly competitive vitamins and wellness industry. Acknowledging that customer loyalty alone couldn’t guarantee sustained competitiveness, Global Healing was ready for a new approach. The Approach: Adlucent devised a comprehensive Performance Max (PMax) strategy comprised of two pivotal components: 1️⃣ Bidding Strategy: Divide PMax campaigns into two categories: acquiring new customers and targeting existing loyal ones. This enabled a balanced, targeted approach. 2️⃣ Campaign Structure: Scale PMax campaigns by organizing them around top-selling products, opportunity items, bundles, and health benefits. This helped promote trends and target new customers effectively. The Result: With Adlucent’s meticulously implemented PMax strategy, Global Healing outperformed its marketing goals with a 99.8% increase in revenue year-over-year (YoY) and a 72.1% increase in Return on Ad Spend (ROAS). Additionally, first-time purchasers grew 33% from December to January. #pmax #PerformanceMax #PaidSearch #digitalmarketing
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We are headed to eTail™ East! From August 12-15, 2024, in Boston, visit us at Foyer Space T20 to hear how we partner with our retail clients to achieve breakthrough performance, including an impressive 18% improvement in return on ad spend in just one year. Book a meeting today: https://lnkd.in/g47ebDr2 #eTailEast #digitalmarketing
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EMARKETER's latest forecast found that growth in retail search will outpace its traditional counterpart. "The predicted boom in retail media search ads is a game changer for digital retail marketers," says Jennifer Sayroo, Senior Account Director at Adlucent. "It's a great opportunity to adapt and succeed in a shifting market. By zeroing in on retail media, using AI advancements, and making the most of data-driven insights, marketers can boost business growth and stay on top of industry trends." https://lnkd.in/gpCjpnug
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When we say BarkleyOKRP eats, sleeps, and breathes the #AddGood mantra, we mean it. We are proud to be a part of a B Corp Certified agency.
We did it! Thanks to our rockstar Impact team and awesome clients, BarkleyOKRP is still proudly B Corp Certified. In 2021, we became the biggest indie firm to snag this badge. Less than 2% of U.S. agencies can brag about that! Our #AddGood mantra pushes us to use business for global awesomeness. Whole brands create a big impact. We’re proud to rock the B Corp badge and continue the movement for positive change. #BCorps #ThisIsBarkleyOKRP #PoweredByPurpose #Recertified
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When we say BarkleyOKRP eats, sleeps, and breathes the #AddGood mantra, we mean it. We are proud to be a part of a B Corp Certified agency.
We did it! Thanks to our rockstar Impact team and awesome clients, BarkleyOKRP is still proudly B Corp Certified. In 2021, we became the biggest indie firm to snag this badge. Less than 2% of U.S. agencies can brag about that! Our #AddGood mantra pushes us to use business for global awesomeness. Whole brands create a big impact. We’re proud to rock the B Corp badge and continue the movement for positive change. #BCorps #ThisIsBarkleyOKRP #PoweredByPurpose #Recertified
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When we say BarkleyOKRP eats, sleeps, and breathes the #AddGood mantra, we mean it. We are proud to be a part of a B Corp Certified agency.
We did it! Thanks to our rockstar Impact team and awesome clients, BarkleyOKRP is still proudly B Corp Certified. In 2021, we became the biggest indie firm to snag this badge. Less than 2% of U.S. agencies can brag about that! Our #AddGood mantra pushes us to use business for global awesomeness. Whole brands create a big impact. We’re proud to rock the B Corp badge and continue the movement for positive change. #BCorps #ThisIsBarkleyOKRP #PoweredByPurpose #Recertified
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Struggling with Amazon Ads? Whether you’re an Amazon retailer newbie or a seasoned pro facing scaling woes, nailing the perfect ad mix can feel daunting. That's why we've put together five tips to help you take the bull by the horns and crush the competition. ✅ Set Clear KPIs: Identify primary KPIs to ensure your strategy is focused and effective. Aim for specific stages in the funnel and set achievable goals. ✅ Budget for Brand Protection: Allocate 20-30% of your budget to brand protection to prevent competitors from capturing your potential sales. ✅ Diversify Campaign Types: To maintain a competitive edge, use a 70/25/5% split for Sponsored Products, Sponsored Brands, and Sponsored Display ads. ✅ Leverage Strong Creative Assets: To boost engagement, utilize video and lifestyle imagery in Sponsored Brand and Sponsored Display campaigns. Prepare for Amazon's new requirement for lifestyle images in Sponsored Brands ads. ✅ Consider Amazon DSP: Explore programmatic advertising with Amazon DSP to reach broader audiences. Adlucent’s DSP services offer cost-effective managed solutions. #AmazonRetailers #PerformanceMarketing
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Did Amazon just leak Prime Day dates? 👀 Looks like this year's Prime Day will fall on July 16-17th. https://lnkd.in/g4f36UZZ Need tips to tackle this shopping frenzy like a pro? Follow our guide below! #PrimeDay #AmazonRetailers
It's official: Amazon Prime Day 2024 is set for July. While the exact dates have yet to be announced, we do know that Prime Day usually takes place on Tuesdays and Wednesdays in July. If you're a retailer, don't panic. Here are our best tips for navigating each phase of the big day: before, during, and after. By maintaining "always-on" campaigns and optimizing each phase, your brand can fully capitalize on Amazon Prime Day's potential. Before Prime Day: ✅ Build Momentum: Increase spend on Sponsored Products and Sponsored Brands in the two weeks leading up to Prime Day. ✅ “Better Together” Campaigns: Combine two or more of Amazon’s ad services to strengthen your integrated strategy. ✅ Smart Bidding: Implement smart bidding strategies (dynamic, fixed, or rule-based). ✅ Campaign Prep: Optimize storefronts and listings and ensure enough budget for the event. During Prime Day: ✅ Monitor Engagement: Track real-time performance and reallocate budgets to top-performing products. ✅ Manage Inventory: Avoid wasting ad spend on low-inventory items. ✅ Maximize Visibility: Feature ASINs with deals and coupons to enhance customer savings. ✅ Adjust Budgets: Keep an eye on campaign budgets to prevent automatic pauses due to depleted funds. After Prime Day: ✅ Continue Momentum: Leverage post-event consumer interest to boost engagement and conversions. ✅ Review Performance: Analyze top-performing products and keywords to inform future campaigns. ✅ Increase Budgets: Focus on remarketing through Sponsored Display campaigns. ✅ Plan for Holidays: Use the post-Prime Day period to strengthen your brand's presence before the holiday season. Want to learn more? Read the full blog today: https://lnkd.in/gTbpY4Y5 #AmazonRetailers #RetailMarketing #AmazonPrimeDay #PrimeDay2024
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Grab a cup of joe (or tea), pull up a chair, and join Jeffrey Tratz for this episode of the Morning Buzz. What's on today's menu? Challenges in SEM, combining human + machine, the importance of transparency in client/agency partnerships, and more. We promise to give it to you straight, just like Jeff's coffee. #PaidSearch #SEM #DigitalMarketing #PerformanceMarketing
