Adiya Taylor’s Post

This can harmonize well with localized print media

Are we on the verge of a creator revolution? Most creators can barely pay their bills.   I posted for 3 years here on LinkedIn. Tens of millions of impressions. Never been paid a dime.   Creators, like me, are tired!   Tired of not getting any advertising revenues. Tired of having to beg for partnerships. Tired of having to wait for brand deals. Tired of crazy algorithm changes. Tired of working for free.   We are saying no to old social media methodologies.   We are ready for a new way.   Creators want control. Creators want transparency. Creators want to be part of the conversation.   Creators realize they have more power than ever.   The options are simple.   A creator's community to fight for better rights.   Or new platforms where creators share in the revenues.   Either solution requires creators to band together.   To push forward for a better creator future.   So they can live their dream creator lives.

Yesterday, creators using Nas.io made over $100,000. A new daily record! I don't think people understand the shift that's about to come. Someone out there is going to build a billion dollar community. The data I'm seeing in Nas.io is pointing to that direction. Here is how I see the world. Last ten years: Creators bust their ass to make content 24/7. They make $0 unless they get millions of followers. They own 0% of their community. Algorithm is a dark, black hole. Audience is full of spam and hateful comments. Social media platforms make billions of dollars. Next ten years: Creators work 9 to 5. Like a normal job. They make $10,000 a month from a small community of 1,000 committed fans. They own 100% of their community. No algorithm between them and their community. Audience is uplifting and engaging. Community platforms wire billions of dollars to them. No one wants the world we have today. As audience, the algorithm is making us addicted to short cat videos. And we still feel lonely. As creators, we create so much value and capture so little of it. The future can be brighter for both. That's my bet with Nas.io.

Superfan Connections are Key to the New Creator Economy, Contends Patreon’s Jack Conte The internet may have started as a platform that democratized creative distribution for creators who could build legions of followers, but Patreon CEO Jack Conte says that model is broken. Rather than stand by witnessing the demise of the follower, platforms like his are offering a new way for creators and fans to connect in deeper, more fulfilling online communities. “The next decade of professional creativity on the internet will be organized around the concept of the true follower in an effort to build a better way that art can exist on the Web." https://lnkd.in/gds2Sw-w #CreatorEconomy

Creators aren't decentralized media companies. Not until you de-platform your audience. If you can't say what you want without ANY penalties, you're on rented "freedom of speech." It's like buying a house. You spend time and money to acquire one. But do you really own it? It can be taken away anytime. The same goes for these platforms. You spend time and resources building up a following. A few digits on the screen and partial reach give you the illusion of ownership. But that can disappear instantly. Protect your influence. Take your fans to an email list or an app (if you have one). --- If you found this valuable, help share and follow me Brendan Aw for more.

🎥 YouTube's 2024 Annual Culture and Trends Report is here! YouTube has released its 2024 report on culture and trends, focusing on fandoms. Here are the highlights: 🔎 Active Engagement: Fans no longer just consume content; they actively create it, showcasing their devotion and strengthening bonds with other fans. 80% of fans (ages 14-44) use YouTube weekly to explore their interests. 🔎 Technological Advancements: Short-form videos and generative AI have enabled fans to engage more creatively, leading to varying levels of fan commitment: - Casual Fans (42%): Occasionally engage with their interest. - Big Fans (29%): Engage regularly and spend money on their fandom. - Superfans (21%): Regularly participate in the community. - Professional Fans (8%): Earn money from their passion. 🔎 Platform for All Communities: YouTube caters to both large and niche communities. For instance, @AllySheehan's channel focuses on Taylor Swift, while @11foot8plus8 documents a bridge in North Carolina and its frequent truck collisions. 🔎Cultural Impact: Fans create diverse content, amplifying the cultural significance of their interests. The Grand Theft Auto VI trailer, for example, spurred 192 million views from fan-created reaction videos and analyses within 24 hours. 🔎 Brand Engagement: Brands are increasingly interacting with fandoms to build stronger connections. McDonald’s successfully engaged with anime fans by creating its own version of an anime music video. 🧭YouTube's recommendations: 1. Monitor Fan Content: Success depends on understanding how fans interpret and expand on your content. 2. Loosen Control: Allow fans to remix and remake your content to foster stronger connections. 3. Be Responsive: Engage with your fans' passions and share what you love to build authentic connections. 4. Explore New Niches: Don’t be afraid to experiment with emerging trends; today’s niche could be tomorrow’s mainstream. You can find the full report here https://lnkd.in/d6-7Bp4i

The big creators with lots of subscribers with a huge impression rate and reach used to dominate our feeds, but now they seem to have disappeared. Even though they're still making quality content and staying active, we hardly ever see their videos anymore. As a result, their views are dropping significantly. Here's what I think is happening: in our digital world, it's all about "bigger screen, bigger status." Think about it like this: movie stars have always had a higher status than creators, right? Well, on platforms like YouTube has the power to turn regular people into stars. All the digital platforms have this thing called the power law in the content world. Basically, it means the 20% of the creators receive 80% of the attention. It’s all at the end of the day these are all digital platforms trying to grab eyeballs from other platforms like Youtube is playing an algorithm game. They boost the top 20% of creators until they reach the top spot, and then they switch things up to give others a shot in order to motivate users to become upcoming creators. That’s why many creators today establish their presence on multiple platforms like Instagram and Twitter instead of relying solely on YouTube. If you aspire to be in the top 20%, you need to create a strong delta from the rest. Empathize with your consumers and create content that they are eagerly looking forward to watching. . . Tanmay Bhat, Ranveer Allahbadia, Wtf is Podcast, YourStory Media, AMAN DHATTARWAL, Ankur Warikoo, Ishan Sharma, Ganeshprasad S, Abhi and Niyu, Shlok Srivastava, Raj Shamani, Dhruv Rathee, Saksham Mehndiratta, Sharan Hegde, Shantanu Deshpande, Aevy, Joe Rogan, Ashneer Grover, Samay Raina, Nirmal Pillai, Wint Wealth , Brut India , TrakinTech, Chalchitra Talks, Sillycorns, Backstage With Millionaires, GrowthX®, GrowthSchool, Eyevory Tower Media, Finshots, NEON, TechWiser , Techburner, Akshay Goenka, Linus Tech Tips

It's time to change how content creators get funding. As an emerging creator, I have a limited budget but huge goals. Recently in a Instagram stream I follow, it was brought up that they would rather have a small following that supports them and the content they make vs a big company. While I look to gain sponsors and big company support for my rally team, I also agree that follower funded projects give more value. Youtube is flooded with "free" content and that's a huge hurdle for the little guy like me starting out. I share the idea of follower funded work and have been saying it for a while. Well it is time to put my nose to that grind stone! Saturday, Drop A Gear Industries is publicly launching a follower funded campaign separately from our rally project and other internal projects. Those will be our "free" content, and while I read amd respond to me followers. Those projects are mine amd Drop A Gear. This follower led project will be theirs. Once it's finished, I also will be simply giving it away to one of the supporters. It's time to change how emerging creators earn their keep and make the follower feel more valued for being a follower. So get in early with it! Let's launch the campaign with funds already starting to come in! https://lnkd.in/eMCpDMgg

Patreon has had a makeover, and this is why you should care. In the social media race to become an "everything" platform, Patreon has nominated itself as a contender. At the heart of Patreon’s rebrand are creators and fans. The platform has added new features to facilitate the growth of creator communities, with a new free tier to allow anyone to enjoy and support their favourite creators, as well as Community Chats. Community Chats are a space where fans can come together and help creators build a more sustainable community, and a deeper relationship with their supporters. In addition to this, its selling power has increased. While the platform has previously run on a subscription basis, Patreon is now allowing creators to sell digital goods. Rather than directing their fans to other platforms, they are able to directly sell products such as bonus podcasts, music, writing or any sort of downloadable content to their fans on Patreon. Make sure to check out the other additional features that are contributing to the new Patreon! #Patreon #socialmedianews #socialmediainsight #patreonupdates https://lnkd.in/eMYFquvR

[Case Fridays] "𝘙𝘦𝘢𝘭𝘪𝘻𝘪𝘯𝘨 𝘸𝘦 𝘸𝘦𝘳𝘦𝘯'𝘵 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘵𝘰 𝘶𝘴" - Tal Raviv (PM Growth at Patreon) 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: Patreon helps creators' monetise. Naturally, they attempted to build network effects - more creators, more audience and a highly defensible growth loop. But it was failing, because creators were leaving. Often creators joined Patreon without a substantial fan base, hoping to gain one. When that didn't materialise, they left the platform in a few months. 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗣𝗮𝘁𝗿𝗲𝗼𝗻 𝗱𝗼? They moved away from away from simply connecting fans and creators. Instead, they focused on $1,000+ per month creators, referred to as "$1K Creators,". They built a suite of tools for them, akin to a SaaS (Software as a Service) platform. Pricing changed from a flat 10% to a tiered structure. This lead to high retention on "mid-tail" creators. Additionally a virtuous 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗼𝗼𝗽 𝘀𝗲𝘁 𝗶𝘁 (and NOT network effects). As successful creators promoted to their fan base, more creators signed up. 𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆? Network effects is a macro loop. It can amplify good retention and underlying growth loops. However, thinking that "stronger network effects" will improve retention is a flawed strategy. p. s- This one question is the tell - You've cracked supply, but is there demand? No ? You're not a marketplace. Not yet.