Adelaide’s Post

Great session with Mark Ritson with an irreverent call to action to marketers to focus on overall Marketing Effectiveness instead of just creative. I'll add that this doesn't need to be so difficult. Automating marketing budget planning on an analytics platform shared between the CMO and CFO can give the transparency, flexibility and predictive scenario capabilities you need to maximize ROI. #sapanalyticscloud

So, after about 15 years of saying Cannes Lions was pointless I went to Cannes Lions last week. It was fun! And at the Festival of Creativity I gave a talk about how "Creativity was not Enough". It went down quite badly. But not as badly as I had hoped. So I am going to try again virtually instead. If you were too junior/senior/knowledgable/rich/broke/ignorant/strategic/creative to go to Cannes then I am bringing this talk to you, live, on Thursday. For the full Cannes effect you need to get incredibly pissed on Wednesday night, turn your central heating up to 30 on Thursday morning, then run madly up and down your stairs for 10 minutes before the talk starts. Afterwards, bemuse your kids by drinking two litres of Rose in front of them while bemoaning my POV and ordering lobster from an imaginary waiter who appears to be standing on the patio ignoring you. In the talk I look at the role that creativity plays in effectiveness, and the roles that it does not. I talk about why the Guinness Surfers ad is big old pile of indulgent wank. Why Liquid Death is a perfect product for marketers who don't get it. I will share with you the power of Tipsy the Wonderdog, and we will look at where marketers should be focused. Clue: not making their ads any more creative. Sign up for thrills, spills and hopefully a spiky Q&A after the talk. And if you live in some godforsaken part of the world like New York City or Sydney you can watch the talk later on demand but you still have to sign up first. We have 4,000 already registered and our platform starts getting wobbly beyond 10,000 so we will cap it. Not bluffing. Or am I?

Check out this fun piece I got to do with shots it’s not everyday you get to talk about your three favorite things in one article #Production #Creative & #TedLasso

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

Janay Boulos tells us how to navigate Sheffield DocFest, a journey that demands endurance, strategic planning, and a balance between managing expectations and seizing opportunities. Read the full article at #DocumentaryMag.

Here’s a sample of what you can expect from a @samMMstecher keynote. Let’s level this up to a full hour for your conference or event. @mission_monday https://lnkd.in/gfVTYurg

What would a conference visit be without the joy of meeting new people?! It was a pleasure, Kristina Smith-Meyer, having some rewarding exchanges on various lectures at the #DigiMarConNetherlands, e.g. the highly recommended lessons proposed by Olga Denisova from Semrush or some fundamental social media principles courtesy of Ogilvy's Tommy Wigley. I even caught a reference to my favourite Gossage quote. :) And, top of that: it was held in one of Europe's most legendary stadiums, I guess it's the ...? ;) #Media1 #DigitalMarketing #warmup

𝐓𝐡𝐞 𝐃𝐞𝐛𝐫𝐢𝐞𝐟: 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 🦁 We sat down with our favorite strategy expert, Bryan Gildenberg, to discuss the hottest topics for marketers from Cannes Lions and this summer's big events. What are his topline takeaways? He shares them below.  • 𝐁𝐫𝐚𝐧𝐝𝐬 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫. Having the ability to measure brand importance and staying power is highly valuable.  • 𝐏𝐞𝐨𝐩𝐥𝐞 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫. AI is seeming more like an employee than a technology – it must be trained, must fit the culture, and people have to learn how to work with it.  • 𝐌𝐞𝐚𝐧𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. Creative that has big emotional impact is what stands out in the industry, especially around environmental and ensuring the safety and empowerment of young women. • 𝐁𝐫𝐚𝐧𝐝𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐯𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐨𝐟 𝐜𝐮𝐥𝐭𝐮𝐫𝐞. Yes, speed is important, but it’s critical to also know the direction you’re going in order to be effective. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐁𝐫𝐲𝐚𝐧’𝐬 𝟓-𝐦𝐢𝐧𝐮𝐭𝐞 𝐰𝐫𝐚𝐩-𝐮𝐩 𝐡𝐞𝐫𝐞 ➡️ https://lnkd.in/eCxXXZsm Be on the lookout for the full podcast with Jennifer Silverberg, Don Knapp, and Bryan Gildenberg - out next week!

To learn some tips from Betsy about pitfalls to avoid and best practices when integrating audiovisual components into your exhibit, check out her article "Audi-do and Audi-don’t” in EXHIBITOR Magazine’s Exhibiting 101 column. Find the full article here: https://lnkd.in/eX9XvaB3. #EXHIBITORMagazine #eventprofs #eventmanagement #tradeshowsuccess