Adam Brown’s Post

How do you define #DigitalTransformation in today's business context? And why is it crucial for organizations to embrace it? These are some of the questions which our very own John Bulgrin will explore tomorrow with Anthony Toguchi during Brand Innovators Marketing Leadership Summit in NYC. If you haven't registered yet, use the link below to secure your place!

This one pager is brilliant. Each area is equally important in the success of the role for an organization needing branding, strategy and guidance.

In today's dynamic market, the traditional hard sell approach is becoming a thing of the past. It's time to embrace new, more subtle methods of selling that resonate with our evolved audience.

Besides #Usher's moves, #AliciaKeys's guest appearance, #Beyonce's new music drop and the #TayandTrav kiss—  Dunkin'stole the show. They played into: [Awareness] ▪️Pairing talent to products that the audience knows the influencers actually consumes as drip campaigns on social #hometownheros. [Loyalty] ▪️Relationships of #BostonLegends with #TouchdownTommy, #Jlo, #JackHarlow, #FatJoe making the typical saturated celebrity spoofs authentic. [Advocacy] ▪️ Comedic marketing targeted to a community that make people want to share to their feed (myself included, I'm not sure why Dunkin' isn't capitalizing this content storm on LinkedIn) [Sales] ▪️Teaser merch drop (again, guilty, purchased at 12pm and it's now sold out) Overall, make your marketing make sense. When you're a force, the audience will see it in a second. If you listen, you'll be sold out in minuets. #superbowlcommercial #superbowl2024 #dunkin https://lnkd.in/eR6gNgVd

Absolutely thrilled to share my thoughts live from KL on the importance of regional marketing being on the ground with our local teams! 🌍 In today's dynamic marketplace, understanding regional nuances is more crucial than ever. Tailoring our strategies to resonate with local audiences can make all the difference between a campaign that soars and one that falls flat. Being in-market allows us to gain firsthand insights, build stronger relationships, and adapt quickly to any changes or opportunities, especially during challenging times. Working closely with our local teams not only enhances internal collaboration but also ensures that our messaging is relevant and impactful. It's about listening, learning, and leveraging local expertise to drive success. Let's continue to stay connected with our teams on the ground. Together, we can achieve remarkable results! #RegionalMarketing #InMarket #TeamCollaboration #MarketingStrategy #LocalInsights Simon Wee Boon Kuan Elyria Chiak Cheryl XIE Mccallum @hazel yong Tyrel Ball

Recognize these faces? Mayhem, Jake, and Flo aren't just characters; they're the faces of their respective brands. They bring trust and personality to every interaction. That's what a video spokesperson can do for your business! At Dashti Media, we channel this same energy to give your brand a face and voice that resonates and remains memorable with your audience. #VideoSpokesperson #MayhemAllstate #FloProgressive #JakeStateFarm

PRICE! Let's just get that hurdle out of the way. For the price of a romantic date night, you can be on TV. If that is a challenge for you, this is not your opportunity. "Catch me on TV" carries a different leverage measure than telling someone, "Catch me on YouTube." It's all about location, location, location. If you do not care how you look when you step out, you will treat your brand the same way. PSI TV is not your opportunity. Many aspiring brands want to upgrade their perceived brand value with a TV appearance, like how minorities slide in and take over typically white suburban neighborhoods. WHY? PSI TV IS REMOVING THE BARRIER OF ENTRY! We make it possible for you to be where you never thought your brand could be - elbow to elbow with the big box brands. Be perceived as a #baller #shotcaller. #itsyourturn #beontv #uplevelyourbrand

We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with. Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year. The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape. It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts. 

🚀 Few have the grit to amass a $100M fortune. Even fewer experience losing it all, only to rise again with greater strength. David Meltzer is one of those exceptional few. From steering a company to a $3.4 billion exit to leading Samsung's phone division as CEO, then launching one of the world’s top sports marketing agencies, David’s journey epitomizes true resilience, mastery, and determination. 🌟Stay tuned! This powerful episode will be live soon 🔜 #MasteryAndMindset #DavidMeltzer ##Resilience #EntrepreneurialSpirit #BusinessMastery #mindset

🥫"Pepsi's Playful Punch: How a Clever Ad Turned Competition into a Strength" In the competitive world of business, mentioning your rivals can be tricky. Here's why a lighthearted approach can be more effective than badmouthing: 🌈Customers Can Be Fans of Both: People might enjoy different products for various reasons. By insulting your competition, you risk alienating customers who might be open to both. 🌈Focus on Your Strengths: When you dwell on your competitor's flaws, you miss a golden opportunity to showcase your own unique strengths. 🌈Building Trust with Honesty: The best salespeople acknowledge their competitors' positions and even discuss scenarios where their own product might not be the perfect fit. This transparency builds trust and fosters deeper conversations with potential buyers. So What Made This Pepsi Ad Work? Pepsi's secret weapon? A charming and playful approach. Instead of resorting to insults, they used gentle jabs. Additionally, they acknowledged their "smaller" market share but cleverly positioned it as a unique advantage. 🌈The Takeaway: While the ad didn't propel Pepsi to the top spot, it serves as a clever example of strategic competition. It demonstrates the power of a playful approach and the importance of focusing on your own strengths rather than your competitor's weaknesses. #MarketingMagic #AdStrategy #PepsiWins #BrandStrategy #CompetitiveEdge #SmartMarketing #PlayfulJab #TrustInBusiness #MarketingGenius #BrandBattle #PepsiVsCoke #MarketingMasterclass #ADGTech #ADGGroup PS : Video Credit goes to rightful owner