Many brands overlook the potential of the French audience when they look to build up their presence in the Canadian market. They’re missing out on a significant opportunity.
Some quick geography, the French market is over 20% of the population of Canada, and that includes one of the largest urban centres in Canada - Montréal.
They have specific laws that mandate that all commercials and packaging need to be in French to preserve their cultural heritage, making it a bit of a barrier for brands looking to enter.
Many times we see a brand entering Canada with just English assets and treating Quebec as an afterthought - “Let’s just run our ads in English Canada”.
Because so many brands make this decision, there is less supply of ads that are French focused, and we find that they are very passionate about the brands that take the time and effort to translate and convert to French.
We typically see up to 2-3x higher response rates in French Canada than we do the rest of Canada, simply because of the lack of competition and the lower price for media. Additionally, we also see higher lifetime value (LTV) for customers in Quebec!
On top of that, you will see lower CPM’s that let you reach a larger audience, which makes it significantly easier to hit your target frequency.
Now we always ask brands “Why aren’t you doing it?” because it’s such a great area for growth and opportunity to explore options outside of English Canada.
We have a full in-house production team that can translate your spot and website within days so you can start testing the market. If that sounds interesting, would love to chat further!
E-learning provider
1wTwo posts in one day. Very excited to see more of your content moving forward