Adam Clyne’s Post

Well, the 2023 MOST awards were so incredibly special... On the night, they bring together some of the best and brightest minds in our industry, and for heed to win again, among such esteemed company, is a truly humbling experience. We are all so thrilled to have won these three awards on the night: 🏆 - Best Media Owner, Digital 🏆 - Best Media Owner, Overall 🏆 - Rising Star Michelle Randall Sharnock To win the Best Media Owner, Digital, for a 4th year in succession is just incredible, and because it was our agencies and clients that voted, I'd like to think that we must be doing something right while striving to deliver captivating mobile solutions with our partners. A special shout-out to Mich, who is so, so deserving of the Rising Star award, and as some of my team-mates have already said, she's been a star for us forever! Thanks so much to all of our clients for trusting us as a partner, and of course for voting this year. We are all absolutely thrilled, you have no idea! Finally a shoutout to the rest of my legendary team, who make every day such a pleasure Andrew Kramer, Michael van Tonder, Samantha Surr, Elan Tanur, Greg Bruwer, Gen Nash, Shayuri Nair, Khanyisile Sibande, Kabelo Hlekelelele, Kauthar Abrahams #advertising #mobileadvertising #southafrica #MOSTawards

Celebrations 🎉 Banquets🥂 Industry Excellence 🤩... It's PMA Week!! Yes, on Thursday, we will be arriving with hundreds of esteemed guests at Grosvenor House, London for a glamorous night at the Performance Marketing Awards. It's always a great night. Stay tuned for plenty of content from the ceremony. Until then, check out all of the content from last month's US Partnership Awards over on the Hello Partner site: https://lnkd.in/eD_ZKKHD There are fun, insightful interviews with all the winners and all the info on why these winners stood above the crowd in their respective categories. If you're looking to excel your game in partnership marketing, these case studies are an essential read.

In the style of the vidiprinter: Smoking Gun 10 (ten)... The breadth of those categories neatly illustrates the depth of talent at Smoking Gun. Amazing work!

I just got served this ad by De Beers Group. I loved it because it is a brand embracing a different platform & trying something different to drive sales at Christmas. By thinking "out of the box" as to where their audience are and how they are browsing online. I hated it because it is such a missed opportunity: 💡 Holiday is a US term and this is a UK targeted advert. 💡 The primary text at the top, is so short. Tell me more, tempt me. 💡 Chances are I don't know who De Beers are if you are finding me on LinkedIn. You've mentioned your brand name 4 times. 💡"Discover De Beers" - tell me more again. Utilise this space. CPM's are high on LinkedIn. Maximise the opportunity by bringing your brand to life. I am in work mode when I am on LinkedIn. Adapt your creative & copy to reflect that and answer your audiences need! This lacks platform personalisation and context which I think will hold it back from success. #paidsocial #linkedin #personalisation

This has got to be one of my favorite brand campaigns of the year! Our team had the unique task of helping announce the recent partnerships of Delta Skymiles and Starbucks Rewards. The only requirements were: Fly somewhere via Delta, incorporate Starbucks coffee along the journey, hit all the necessary CTAs, and keep it under :60 seconds. With partnerships like these, I’ll organize a roundtable meeting where everyone on our team creatively riffs on ideas based on a brief. The ideas typically start small and eventually grow into more thoughtful iterations over time. I remember saying in this meeting… “What if we flew 5,000+ miles and surprised my parents at their house without them knowing?” The goal of this concept was to capture a genuine, authentic and overwhelmingly loving reaction while still incorporating the necessary CTAs along the way. The element of surprise ended up taking the most coordination, such as: where to film, how to unveil the surprise, how to get genuine reactions without them noticing the cameras, etc. After some location scouting, a few cameras tied to various trees and a couple of sneaky FaceTimes saying we were still far away even though we were in town, we were able to pull together an elaborate yet successful activation. We achieved over 630,000+ organic views with zero paid media... for sponsored content, that's pretty incredible! In all social media campaigns we do, the music beds are custom made to fit the content, which is extremely unique in our industry. Using Starbucks & Delta’s previous content as reference, we created an uplifting ukulele-based track with accompanying sound effects to help elevate the overall message. Music can truly make or break an ad and I’m pleased with how this came together! Special thanks to Delta Air Lines and Starbucks for entrusting us with this task, and shout-out to RhythmInfluence for being an excellent partner in helping bring this wild idea to life. #partnerships #brandpartnerships #digitalmedia #influencermanagement #contentcreation

I love seeing the social media from brands that can break away from the run-of-the-mill, bland content that blends into the background and injects some real personality and humour into what they do. Daring to be different, like Aldi UK, for example. If you need social media management and want to break away from the vanilla, give me a shout, I could be your man. PS. This doesn't mean having to have a dig at Marks and Spencer by the way. #socialmedia #socialmediamanagement #smm #smma #marketing #creative #marketing #personality #humour #fun #communications

The growth of #retailmedia — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week. With everything becoming an ad network, the burgeoning channel has expanded far beyond that of retailers like Target and Walmart. Brands like Chase and United Airlines, which both rolled out new ad networks in recent weeks, are on the ground with cabanas at #Cannes for the first time to shake hands with and pitch advertisers on their ad networks. The new networks are not alone in making Cannes a priority this year. #CannesLions #CannesLions2024 Story by Kristina Monllos.

Some of you all are so desperate to get an award as an agency you will pay Ad Age to make a new category so you can get the little asset to post on your linkedin... ? Im sorry, but we all know you have to pay all of those award shows to let you use the media kits in order to post it on your socials... Imagine telling your employees you can't give them a raise but you can pay to get a sticker on a post? 🤣 #agencyoftheyear #advertisingagency #advertisingindustry #awards

Last chance to grab a bargain picnic table… It’s deadline time to get a deal on MADFest’s no hassle, cost effective event lead gen solution. Are you going to show up at this summer’s biggest meeting of brands at MAD//Fest London (2-4 July, Old Truman Brewery Estate? There is a simple, cost-effective solution that isn’t a pain in the backside to activate - MAD//Fest’s perennially popular picnic table + parasol combo!  But you’ll need to be quick - the FINAL DEADLINE for artwork is FRI 31 MAY. Of course you could skip MAD//Fest + spend 3 days clearing your inbox, liking stuff on LinkedIn, and wondering why nobody seems to be in the office… But that’s a waste of your talent. It also comes with an opportunity cost: Not showing up when would-be clients are looking at solutions Giving your competitors an open goal + allowing them to speak to your clients/prospects Missing a golden chance to evangelise your products to people who need them (brands you probably don’t already know). So why not book a picnic table/branded parasol combo + give your most talented commercial leaders the platform to pitch the industry’s most significant brands + agencies? This year’s MAD//Fest is going to be HUGE. We’ve taken over 1/4sqm of prime real estate at The Old Truman Brewery so you can join 12,000+ top brands/agencies at the industry’s invite-only festival. Not only do you get a premium audience at unprecedented scale, we can also give you the tech to book 1to1 meetings + integrate leads with your CRM at the click of a button. Get in touch today for an audience sample. You’ll be in good company - this year’s sponsors include The Guardian, Snap, Uber, Rokt, Lumen, Playground XYZ, Dentsu, Kantar Marketplace, Cint, DEPT, LiveRamp, Imagino, Taboola, Outbrain, Sharethrough, Adroll, Adform + Brave.

I read this recently from Anselmo Ramos and Gaston Bigio of GUT. IF THERE WAS ONE THING YOU COULD CHANGE ABOUT THE ADVERTISING INDUSTRY, WHAT WOULD IT BE? AR: I think ad people need to be less cynical about our industry. We need to fall in love with our profession again. We get paid to think and produce brave ideas for some of the best brands on Earth. We need to have more gratitude and confidence. I also think we need to do a better job at capturing the value of our ideas. Okay, that was more than one thing… GB: Awards. I think there are too many. In sports, for example, there is a much clearer path for the main, global competitions. In advertising there are just too many tracks. ME: I couldn't agree more.