Adam F. Chase’s Post

Locality is the perfect solution for both your Local Streaming and Local Broadcast TV spend in the 2024 Political cycle.

🔥 Hot off the press: the North American edition of VideoWeek's CTV Advertising Guide is here! Verve is a proud sponsor of this in-depth resource — a must-read for both the buy-side and sell-side of advertising on connected television. The comprehensive guide includes: 🔹 Map of the CTV landscape in North America 🔹 Interviews and explainers with industry leaders 🔹 Evolution of data in CTV 🔹 Breakdown of sell-side offerings in the US All this and much more 👇 https://hubs.la/Q02FYg6l0

Our February mailer is out now! Key Takeaways - - Within the next three years CTV will likely become the primary television viewing experience with incremental reach obtained from linear laggards (rather than the other way around). - In the US, a recent milestone was reached when linear TV viewing dropped below 50% for the first time, while CTV viewing climbed to 38.7%. - This year, a significant portion of TV viewers reported watch- ing less linear TV than in the previous year, signaling a trend towards CTV. - The NFL made up 93 of the top 100 broadcast • programs last year, according to a Sportico. - ESPN’s 2023 Monday Night Football season was its most-watched ever since ESPN began airing NFL games on Monday nights in 2006. MNF ratings last year were up 33% year-over-year. And included is our updated Top 5 Programmes by Platform! To read the full article used in this mailer, check out the references sourced. #redmediaplus #connectedtv #ctv #lineartv

What is the biggest challenge facing CTV publishers and broadcasters in 2024? 

Interesting perspectives on how public service broadcasters can increase resonance with younger viewers.

Real talk: it's hard to understand where the value lies in media these days for both consumers and advertisers. That's why I'm so excited to be moderating The CTV vs. MOBILE Debate at #StreamingMediaNYC on May 20 In the user-centric media era (coined by Evan Shapīro), where viewers want content on their terms, there's a blurry line between mobile viewing and CTV. So where should programmers and advertisers focus their attention? This debate-style panel with an all-star cast of industry leaders will attempt to answer the make or break questions facing our industry as we try to keep up with shifting consumer behavior. If you'd like to attend the #StreamingMediaNYC conference, you can use the discount code GoUpstream for full access! If you haven't already, give our panelists a follow. See you in NYC! --> Kent Rees (Sling TV) --> Dallas Lawrence (Telly TV) --> Hedvig Arnet (Vevo) --> Steve Crombie (Totem Network) Date & Time: May 20, 3:30PM #media #content #streaming #NYC

New Advertising Compliance Requirements Effective from 18 June 2024 Stay informed about the latest Supreme Court directive and Ministry of Information & Broadcasting advisory. All advertisers, agencies, and broadcasters must comply with the new self-declaration certificate mandate for advertisements. Read our comprehensive update to ensure your practices are aligned with the new regulations. #AdvertisingCompliance #LegalUpdate #TatvikaLegal #SupremeCourt #MIB #AdvertisingLaw #DigitalMedia #PrintMedia #Broadcasting

Local matters! At #BigTVConference Locality panel points out: “Our mission is to solve the advertiser problem and make it simple.” -streaming division Pres., Keith Kazerman. His counterpart in broadcast, Ann Pero Hailer, adds, ���We complement each other because #broadcast is one to many and #streaming is targeting. So together it’s “precision reach”. Interesting example: Target stores are now featuring local businesses— what one shops for in FL is different from MI. “Network doesn’t reach each market in the same way. We think from an eyeball standard it’s tremendously different market to market.” They say “Political is the ultimate case study for local. Yes you’re making a national decision but every vote happens locally.” Moderator Albert Thompson notes: “Decisions are made in culture. There’s a local element to why you make the choices you make — and it’s key for brands to really understand the block by block differences.”

Our Fall Primetime programming kicks off in a competing mood! Last night, The CW's "The Swarm" gathered some great viewership numbers, proving itself as a great broadcast programming alternative to both CBS and FOX. The TV broadcast market can be a great place to complement your media presence, placing you in a pool brimming with potential leads. With the right reach and frequency, you could be targeting thousands of viewers all at the same time! TV broadcast could serve as the perfect opportunity for companies to grow their brand awareness within their local markets. Think of it as an opportunity to directly influence how prospects will interact with your product. Have a product you'd like to bring into the market? Reach out! With our great multi-platform capabilities, we sure have a lot to offer you. #DailyWin #broadcastmedia #broadcastsales #paidmedia #paidads #agency #videoproduction #commercialproduction #mediabuying #mediaplanning #brandawareness #marketing #businessgrowth

📺 Gray Television, a leading broadcast company, prioritizes delivering quality news while optimizing digital engagement. Learn how they achieved: 📈 20% ↑ in article views/session 📈 22% ↑ in homepage CTR 📉 -5% ↓ in homepage bounce rate Check out the #CaseStudy to see how they did it with Taboola Homepage For You! https://ow.ly/UcvE50Rw9Vh #AudienceEngagement #TaboolaHomepageForYou #DigitalPublishing #DigitalMarketing #NewsIndustry