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Learned quite a lot today listening to Matthew Walters at EY-Parthenon and Amar Singh at MKTG hosted by the lovely Jack Genovese Ampere Analysis about the broadcast and digital landscape, how it's shifting, how to connect to audiences new and 'old', and where women's sports fits into it all in a crowded market. My key points: --> Women's sports fans are used to consuming on digital platforms, having been shut out of the linear tv model for so long - so a model that incorporates linear tv (paid and free to air), digital streaming and social media to all play their role in acquiring audiences / creating demand while satisfying current demand is ideal. --> Investment in high quality production plans is almost as important as showing women's sports at all. Higher production value increases drama and entertainment, which leads to higher perception of women's sports, which in turn, leads to an increased and satisfied fan base. --> Discoverability is a huge barrier for women's sports so just putting women's sports out on tv, digital and social media platforms is not enough when a consumption behavioural shift needs to take place. Integrating women's sports into a market that is so saturated with broadcast deals being done in 3-10 year cycles takes more innovation than the usual broadcast deal packaging. We need to look at innovative ways to signpost women's sports, potentially using out of the box solutions, innovative content and companies looking to increase discoverability. Thanks for the chats VideoWeek! #womenssports #womensfootball #tvlandscape #broadcast #equity

Digital transformation has changed the ticketing aspect of the sports industry for the better; however, Arsenal experienced a sizable glitch at its recent Premier League match against Nottingham Forest. The start time was delayed for one-half hour due to technology problems with a server which impacted the turnstiles working at the Emirates Stadium in London. Approximately 35,000 fans were not able to get into their seats as planned. At 934, our expertise in both digital transformation and ticketing events in the entertainment and sports industries, enables us to effectively reverse engineer the digitization process to ascertain where it is most vulnerable to malfunctioning. It’s always important to have “life boat” plans put in place beforehand. #digitaltransformation #sports #ticketing #CX https://lnkd.in/ejUne6gT

In the final segment of the air_space #IWD2024 series, Marketing Director, Marija Hammon discusses what can be done to ensure female representation continues thriving and progressing within the iGaming industry moving forward 💪🏻♀︎ Watch the full video here > https://lnkd.in/dSj-ihB4

A stadium can be an advantage or a problem. Why? The stadium is the home of the club. It's much more than a place to sit for 100 minutes. ✅ A huge competitive advantage A contemporary stadium owned by the club: ✔ Increases revenues ✔ Raises the level of the entertainment experience ✔ Builds fan loyalty 👉 The way we experience stadiums will change in the coming years. ✅ The average age of stadiums ☑ England: 35 years ☑ Germany: 38 years ☑ Italy: 68 years ✅ Stadiums Owned by the Clubs ☑ England: +80% ☑ Germany: +80% ☑ Italy: 24% Not every club can afford a new stadium, but it must be the number one goal of all clubs. ❓What is your favorite stadium? #footballbusiness #linkedinsports #strategy

Who doesn't love a good hype vid? 👇 Kudos to the TNT Sports team for this spot promoting the upcoming Fury vs Ngannou fight. Whilst there are question marks over the competitiveness of the fight I love the story they weave here by showing the difference in style and and pure strength of the two athletes. BT/TNT have really let the way when it comes to promo vids for the biggest events, opting for crafted shoots and storytelling vs just montages. And it feels like this is a new standard many other sports can and should apply. #sportsmarketing #sportsindustry #sportsbiz

We executed a stellar campaign, strategically deploying the right media and optimizing creative assets for unprecedented results for Brigade Group. #Realatte #BrigadeShowcase #RealatteXBrigade #RealEstateSuccess #RealEstateInnovation #RealEstateStrategy #RealEstate #DigitalMarketing #SuccessfulCampaign #realestatesuccess

SKIDATA took center stage with Sunderland AFC at #TBF24 Last week Jeff Sheldon from SKIDATA, alongside Robert Holmes from Sunderland AFC and Brandon Furse of General Sports Worldwide dove into the transformative updates at the Stadium of Light during a panel discussion at the Ticketing Business Forum in Manchester. Key points: • Implementation of NFC technology at the Stadium of Light for smoother access • Comprehensive upgrade of ticketing operations • Introduction of innovative features like NFC entry tokens and enhanced VIP experiences These developments enhance fan experience and pave the way for new digital engagement opportunities for the Black Cats. Learn more about our innovative stadium solutions: https://kdlski.co/3UtIVB6 #SKIDATA #DigitalTransformation #FanEngagement #NFCticket ------------------------------------------ [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] if you like this post [ 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 ] if you have a suggestion or additional insight [ 𝗹𝗶𝗸𝗲 ] if you are in a rush

The Rise of CGC: Unveiling the Truth Behind Sports Card Grading Discover the surprising truth about CGC's impact on the sports card market, as we explore recent sales data and compare CGC to other grading companies. Find out why CGC is gaining momentum and how their new grading scale and label are changing the game. Stay ahead of the trends and make informed decisions for your card collection. #SportsCardGrading #CGC #CollectiblesMarket #CardCollector #GradingScale #CGCAmbassador #MarketTrends #CardCollection #SportsMemorabilia #CollectibleCards

Beyond Boundaries: Decoding the BCCI's Money-Making Strategies 1️⃣ The IPL juggernaut: The Indian Premier League (IPL) is the crown jewel. Media rights for broadcasting and streaming #IPL matches are a massive source of income, bringing in billions of rupees through multi-year contracts. 2️⃣ Sponsorships: The BCCI attracts a who's who of brands with lucrative sponsorship deals. Team jerseys, on-ground branding, and in-stadium advertising all generate significant revenue. 3️⃣ Merchandise: Die-hard fans drive a booming market for team jerseys, caps, and other merchandise. The BCCI inks licensing deals to get a cut of these sales. 4️⃣ Ticketing: When stadiums are full, ticket sales are a major earner. While the pandemic dampened this, it's expected to bounce back as crowds return. 5️⃣ Digital Rights: The #BCCI is tapping into the digital age by selling rights for online streaming and mobile apps, reaching a wider audience and generating new #incomestreams.

The combined revenues of Premier League clubs increased significantly from the 2021/22 to the 2022/23 season due to several positive factors, including the lifting of pandemic restrictions, improved broadcasting and commercial deals, higher matchday and merchandising revenues, and strong participation in European competitions. Focusing on matchday and commercial revenues, which are considered more controllable by clubs, we see a substantial 14% uplift in non-TV revenues. The majority of this increase can be attributed to improved commercial revenue streams. The return of fans to stadiums in full capacity significantly boosted matchday income, while clubs also capitalised on their brand value to secure lucrative sponsorship and commercial deals. These positive developments highlight the strategic efforts of clubs to enhance their financial performance through better engagement with fans and stronger commercial partnerships.