Acosta reposted this
Securing a top spot on the digital shelf is crucial for brand visibility and success. But how do you navigate and optimize in an algorithm-driven environment? What should you measure? How do you handle ratings and reviews? Our cross-industry panel of digital leaders is here to help uncover strategies for winning the digital shelf, including: - Selecting the right types of content to invest in - Developing a robust methodology to update PDPs with a large product portfolio - Driving efficiencies to optimize the digital shelf - Leveraging a digital shelf scorecard to benchmark success Moderator: - Luke Beatty, SVP, Digital Commerce, Acosta Group Panelists: - Emily Bibeault, Director, eCommerce, Campari Group - Lauren (Freedman) Autry, Senior Director, Integrated Marketing and eCommerce, Kellanova - Lindsey Aitken, Sr. Director, eCommerce, The Coca-Cola Company - Noa Kempinski Scarano, Vice President, Marketing, NOWADAYS Need more reasons to join us in Desert Springs this June? Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH #DigitalFB #brandvisibility #digitalshelf
Marketing Executive
1moThis is a fantastic lineup!