Amelia Coomber’s Post

I remember my first encounter with video advertising in the early days of my career. I wasn't so sure how video ads could be ubiquitous with how slow internet speeds were. Then Google bought YouTube. Hmmm, I thought to myself...' there must be something here'. (Oh and then internet speeds were on fire) And that's when I realized: - Video advertising is more engaging and persuasive. - It is the perfect tool to tell a brand's story. - Using video ads can increase brand recall and boost sales. - It’s necessary to always keep up with the changing digital landscape. Powerful lessons that I learned and have helped me: 1. To embrace change as an opportunity for growth. 2. To always stay updated with the latest digital marketing trends. 3. To make sure the content is relatable and adds value to the audience. 4. To constantly monitor and optimize based on data and feedback. If you're ever feeling overwhelmed or you're facing challenges in adopting new technologies, just remember the beauty of learning and evolving. It might not be easy, but I promise you, it's worth it. With the integration of streaming video ads via OTT and CTV, video is now more influential and persuasive than ever before. With the proper research and strategy, you can reach your target audience with laser precision. How are you utilizing video advertising in your marketing? #digitalmarketing #videoadvertising #ott #youtube #digitalmarketing #marketingstrategy

Advertisers also need to understand that audio is consumed differently, so the impact might not be as quick or apparent due to the nature of how it’s consumed. Audio’s biggest strategic growth opportunity is to find a way to capture, measure, and put a value on the “delayed” response it generates in real life.

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬: 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 The #Digital Video Advertising Market is highly competitive, with tech giants, #media conglomerates, and niche players all vying for a share of the digital video advertising spend. As #consumer preferences continue to shift toward digital content consumption, the market is expected to expand further, offering both challenges and #opportunities for advertisers and content creators alike. Success in this market hinges on staying up-to-date with the latest #trends, leveraging data-driven #insights, and delivering compelling, relevant video content to target audiences The Digital Video #Advertising Market is a #dynamic and rapidly evolving sector within the broader #digital advertising #landscape. This market encompasses the #creation, #distribution, and monetization of video content across various digital platforms, including websites, #social media, #mobile apps, and over-the-top (OTT) streaming services. Digital video advertising leverages the power of #sight, #sound, and #motion to engage #audiences, #making it a highly effective and sought-after #medium for advertisers. 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 ✅ Google ✅Facebook ✅Twitter ✅TikTok ✅Snap Inc. ✅Amazon ✅Adobe ✅Comcast ✅The Trade Desk ✅Verizon Media ✅AT&T ✅Roku Inc. #DigitalAdvertising #VideoAds #VideoMarketing #DigitalVideo #VideoAdvertising #AdTech #ProgrammaticAds #OnlineVideo #VideoContent #AdCampaigns #DigitalStrategy #VideoProduction #VideoAdsPlatform #VideoAdSolutions #AdCreatives #VideoROI #VideoAdvertisingTrends #AdMetrics #VideoAdCampaigns #DigitalMedia #VideoAdPlacement #AdTargeting #VideoAdFormats #AdEngagement #VideoAdTech #VideoAdAnalytics #VideoAdBudget #VideoAdAgency #AdEffectiveness #VideoAdContent

Digital creativity is no longer an oxymoron. The latest IAB/PwC Digital Adspend report shows an 11% year-on-year growth in the digital ad market for 2023. Notably, podcast ads (up 23%), CTV (up 21%), and social video (up 20%) are leading this growth, highlighting the power of creative storytelling in brand building. This is further proof that digital platforms are rich grounds for immersive and impactful storytelling, offering endless opportunities for creativity and brand engagement. #MarketingTrends #AdSpend #DigitalMarketing

Media companies are shifting from traditional ad models to explore new revenue streams, making it vital to find alternative monetization strategies that also enhance viewer experience. This is why Mirriad's AI-powered virtual product placement (VPP) is becoming a profitable and scalable advertising solution. It not only increases revenue, but also deepens viewer engagement and loyalty by virtually inserting ads directly into the content where viewers spend most of their time, in comparison to ad breaks. I recently co-wrote an article that explores how content owners can win with this solution, and why it maximizes value for everyone.

Good quick read about FAST

Media companies are shifting from traditional ad models to explore new revenue streams, making it vital to find alternative monetization strategies that also enhance viewer experience. This is why Mirriad’s AI-powered virtual product placement (VPP) is becoming a profitable and scalable advertising solution. It not only increases revenue, but also deepens viewer engagement and loyalty by virtually inserting ads directly into the content where viewers spend most of their time, in comparison to ad breaks. In this new article, Mirriad’s Karen Magnani, SVP, Business Development and Customer Success and Jack Rickles, Director of Strategic Partnerships dive into how content owners can win with this solution, and why it maximizes value for everyone.

This is a great way to better understand the current alignment between advertisers and consumer media engagement. Figuring out the optimal media mix should be significantly easier now - it’s up to the brands to dedicate a piece of the ad dollars to full-funnel audio.

Virtual product placement is no longer just a small-scale ad format... As of 2024 Mirriad's VPP product is a versatile, scalable monetization solution for all sizes of content owners and distributors to lean into. To be able to make your programming slate more innovative, more realistic, AND more profitable? Jackpot! Take a look at the win-win-win economics (viewer-publisher-advertiser) in my post below, written alongside Karen Magnani. #virtualproductplacement #futureofadvertising #aipowered #Mirriad

✨ The way people consume content is changing. What does that mean for broadcasters using ad-tech? 💫 Here's what we see ahead for 2024: 🔵 Strategies that worked for advert monetisation just a few years ago are becoming redundant, as cost-conscious consumers are gradually moving towards more ad-funded services. ⚪️ The smartest thing advertisers (and content delivery organisations alike) can do is leverage a direct-to-consumer approach and provide more personalised ad experiences to maximise ROI. 🔵 Advertising remains the best way to monetise your content; we are witnessing a significant increase in the success of accurately marketed personalised ads. To read more on these points and much more, read our blog "The Changing Face of Ad-Tech: Prioritising The Direct Consumer Approach" by our CEO, Gatis Gailis: https://lnkd.in/efeEwGSc How has the change in content consumption behaviour affected you? Let us know in the comments. #avod #ott #adtech