ACMI’s Post

The 2nd National Cinema Day is today (8/27). Movies at over 3,000 theaters across the country are $4 all day. Genius marketing move by theater owners to get people back into the theaters and the timing, with two blockbusters and 4 new openings couldn't be better. I discuss the impact for theater owners and the value for customers on this week's KPBS Friday Business Report: https://lnkd.in/gM-AhZZJ. #marketing #KPBS

The vibrant growth of the theatrical business in #SoutheastAsia is impressive! This region is setting local box office records and seeing cinema chains expand. It's a testament to the crucial role that #theatrical releases play in the #creativeeconomy #valuechain, not just as a revenue driver but as a catalyst for local storytelling and cultural expression. 🎬 #JapanTimes https://lnkd.in/eq4eFzss

A great snippet of the the impact of international productions and what it does for the local film and television indistry.

So much happening around "that movie" at the moment. I loved seeing this in Screen Daily this morning "Cinema operators report advance bookings are ahead of ‘No Time To Die’." And it encouraged me to post here. You see, we've been talking to clients about "that movie" and then “those movies, on that day” for over a year and it’s exactly what was behind my quote below. But with so many brand associations and promotions happening it's really interesting to look at engagement vs investment. Look deeper at the brands who are jumping, and who are giving. Some brands are jumping in.. LOOK!! my product, next to, THAT film... cool, huh!?!. Not really (sorry... not really) Some others are "giving".. adding genuine content, products, information & ideas to fuel fans conversations. Making a big thing bigger, MASSIVE even. Now that IS cool. Really. And if you've spent any time with me over the past ten years you'd have heard me banging on about that. Cinema IS a key driver of culture and that is big news for brands. But remember…the films are big but the conversations are MASSIVE. How can you get into that? Is what you are doing really worth talking about?

"making #theatre #accessible is not just about reaching #audiences physically; it’s about removing barriers of geography, economics and age. " - Rufus Norris in The Stage Media Company Ltd "Perhaps the most valid concern – around which there still remains a lingering scepticism – is about the impact of digital theatre on live performance. Some understandably fear that digital theatre cannibalises theatre audiences, drawing them away from the physical experience of attending a play. With so many National Theatre productions available in digital formats, we can share first-hand that these fears are, thankfully, unfounded. In fact, our data and independent surveys show there are no negative effects of announcing a cinema release on in-person ticket sales. In fact, there is some evidence that NT Live can increase live theatre audience numbers, while providing welcome box office to arts centres nationwide that provide both. Additionally, there is increasing proof that an NT Live can benefit the sales of the show being broadcast, adding exposure for the production. " #streamingbroadway #broadwaystreaming #broadwayhd #streaming #westend #digitalcapture #theater #musicals BroadwayHD https://lnkd.in/eRTHdiMC

While the Oscars dominate the global cinema stage, the Golden Globe Awards provide a more diverse alternative. Here's everything you need to know about the Golden Globe Awards #OutlookBusiness #GoldenGlobeAwards2024

LIGHTS CAMERA: NAVIGATING THE FUTURE OF AFRICAN CINEMA Our survey today elucidates valuable insights into the current state and future prospects, challengers , of African cinema while it also underscoring the collective determination to over come these obstacles and nurture the continent's cinematic legacy. https://lnkd.in/gjXb_PZ9 #Africanfilm #movies in Africa

RE: Call for Evidence - Cinemas Dear Department for Culture, Media and Sport, I’ve been trying to raise awareness with the MPs for the past few years b/c they’re the ones stating for change in the film & tv sectors. However, they didn’t wish to listen. Unfortunately, listening to the CEO of Vue — who was also the Chair of BFI, and the Independent Cinema Office, won’t do much good. A. British Film Institute (BFI) is not being held accountable for the programmes and schemes to help the sector. Their “free screenings” haven’t done much b/c they are not building brand awareness or churn with audiences from their communities. And when asked about the issues of accountability and the struggling UK market (at the British Screen Forum Conference), the former Chair deflected the question and mentioned needing more money for programmes as a solution. B. Independent Cinema Office is an organisation that supports cinemas. However, since the pandemic they’ve had so many venues close and hundreds of others that continue to struggle. A simple adoption of new business models that revolve around programming and community engagement could have already provided sustainability. ** programming includes more UK content exhibited — including on National Cinema Day. All we have to do is look at the silver linings. Everything is connected. The optics right now are seeing £millions being spent without moving the needle towards the goals of the UK’s #sectorvision. This needs to change. #cinemas #UK #sustainability #accountability #britishfilm #indiefilms #theatrical https://lnkd.in/eSx2ff_U

"This edited volume examines the emergence of small(er) cinemas of the Andes, covering independent, grassroots and largely off-the-radar, low-budget audiovisual sectors in Ecuador, Bolivia, Peru and Colombia. The contributors of this volume’s sixteen chapters were invited to critically examine the heterogeneous audiovisual practices, emergent discourses and subaltern agents that they study through the concept of “small(er) cinemas,” as elaborated in Coryat and Zweig (“New Ecuadorian Cinema: Small, Glocal and Plurinational.” International Journal of Media & Cultural Politics 13, no. 3 (2017): 265–285). https://lnkd.in/eV2cheUQ

It's always a privilege to contribute to such impactful projects. The effectiveness of video is undeniable; a concise and engaging clips can significantly amplify your company's visibility. This video has accumulated thousands of views online, directly contributing to increased ticket sales for Seven Drunken Nights! As I mentioned previously, the potential of video is vast, consistently aiding in acquiring more clients and enhancing brand recognition. #VideoMarketing #BrandVisibility #DigitalMarketing #SevenDrunkenNights #TicketSales #BusinessGrowth #ContentCreation #MarketingStrategy #EngagingContent #BrandRecognition