Daily Dollop of Wallop #56
So, I am currently on the big long thing that slides along rails, heading to the London Wine Fair. Now, this is a big event on the calendar for the UK wine trade as well as, the rest of the world. Not nearly as big, illustrious, inventive or inviting as it was when I first came way back in 2008 (anyone remember the Excel days?), but it is still a collection of dates in the calendar that attracts the world’s most influential people in our trade.
The whole idea of a trade show is for a company or individual to showcase its assets to an audience specifically attending in search of the following:
Something new and exciting
Something older but an opportunity for us to become reacquainted with
Someone to engage with where we feel an opportunity to change the world may arise
The opportunity to learn
For me, this is what a trade show is all about. It doesn’t matter what the products or services are, these things are exactly why we attend trade shows of all types.
This year, there is a really good set of masterclasses, seminars, workshops and state of the nation style summits happening across the 3 days. I would say, the best roster of topics and people I have seen in many, many years. The one thing lacking here though is the importance of training education or learning and development however, but I will leave that for another post I think!
If anyone is attending today and wants to meet up for a coffee, chat about wine and make a connection or for any other reason where an opportunity may arise. Please do get in touch. In a room full of likeminded people with ideas on how to change the shape of the wine world, it seems absolutely bananas to me why we wouldn’t meet up with people we don’t know for the sheer sake of it. Knowing that something magical could become of it.
I’m here all day. Are you?
Marketing & Events Coordinator at ACG Detroit
4wSee you there!